Experience

Black Sea Gold Pomorie

• Bulgaria
• Beverage Manufacturing
• 1 - 100 Employee

• International Development Manager

  • May 2023 - Present



Edoardo Miroglio wines

• Sofia, Bulgaria

• Managing Director

  • Oct 2015 - May 2023

  Responsible for all aspects of business for Bulgarian market Responsible for all aspects of business for Bulgarian market



Omega Pharma, A Perrigo Company

• Belgium
• Manufacturing
• 700 & Above Employee

• Commercial manager Bulgaria( Country manager)

  • Jan 2015 - Oct 2015

  Establish and manage all aspects of Sales, Marketing and Finacial policy of the company; prepare and lead new product's launches; initiate and manage all marketing campaigns; work closely with headquarter of the company in order to achieve all company objectives; manage relationships with all external partners of the company; work direct with pharmacy distributors, pharmacies and pharmacy chains in order to achieve sales and distribution targets; create all internal company policies and procedures; recruit, develop and control Omega pharma team Show less



Medica AD

• Medical Equipment Manufacturing
• 1 - 100 Employee

• Head of Export Department

  • Apr 2014 - Dec 2014

  Responsible for all aspects of Export business of Medica AD ; Develop and control Business strategy for further increase of Export sales for current markets and penetration of new markets; Play key role of company Business plan preparation; Manage and support process of creation of new business partnerships; Participate in preparation and approve all Contracts and other official documents with partners; Manage all details of Pricing policy – Price structure, Margins, Profit and etc.; Control Marketing spends, Trade marketing activities and POP materials for External markets; In charge with Logistic process; Approve delay payments terms and monitoring Credit control activities; Organize and control work of Export department team – 4 people; Implement new Department structure and Bonus scheme; Recruit, manage and train team members; Work closely with other company departments in order to achieve company objectives Show less



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Foodsolution Customer Development Manager ( Country manager) Bulgaria, Macedonia & Albania

  • Apr 2010 - Nov 2013

  Leading Unilever Foodsolutions business in Bulgaria, Macedonia, Albania and Kosovo Responsible for all aspects of the business – Sales, Marketing, Logistic, Financial; Develop and emblements local Business strategy in order to achieve company targets; Prepare and manage Sales&marketing plan for respective region. Achieve 25% increase in sales at last 3 years versus previous periods; Recruit, organize and manage all Unilever Foodsolutions team – 8 people and distributor team - 22 people; Work directly with KA; Play key role of planning and day to day work of Bulgarian distributor, control his work and KPI; Make analyzes and final decisions of new products listing and pricing( both new and current products); Establish business processes in Macedonia, Albania and Kosovo in order to start real sales in mid 2014; Play key role in preparing and managing Marketing budget and all promo activities and new product launches Show less



Delion Ltd ( former Transimport Ltd.)

• Commercial Director

  • May 2009 - Apr 2010

  Develop, direct and control the sales and marketing business strategies and activities for Transimport’s sales and marketing activity in order to achieve revenue, sales & profit targets; responsible for yearly turnover of 12 000 000 euro; Establish and control official Sales and Marketing policy of the Company; Propose, prepare and manage the Sales and marketing plans; Play key role in all aspects of the price policy (discounts, credit arrangements, conditions of sale); Prepare all Sales contracts and other documents between the company and trade partners; Responsible for all relationship between the company and all levels and type of clients; Organize and control all aspects of Sales Team ( 14 persons) and Marketing team( 5 persons) work – bonus system, reporting system, routing system, Sales data base, Sales department structure, Marketing spendings and budgets; Set monthly, quarterly and yearly Sales and Marketing objectives and targets; Prepare and manage the Trade spend budget of the company; Play key role in Forecast process and logistic planning process; Work close with other departments in the company in order to achieve all company objectives; Recruit, manage, train as appropriate, and evaluate all Sales and Marketing team members; Recommend & implement changes to the structure, as appropriate; Show less



USPharmacia

• National Sales manager

  • Jun 2008 - May 2009

  Recruit, develop and control EUPharmacia Sales team (35 persons); responsible for yearly turnover of 3 000 000 euro; establish and manage all aspects of Sales and Finacial policy of the company; create all Sales related procedures and official documents( Bonus system for Sales team, Reporting system, Routing system); prepare new product's launches; work closely with Marketing department in order to achieve all company objectives; manage relationships with all external partners of the company; work direct with pharmacy distributors, pharmacies and pharmacy chains in order to achieve sales and distribution targets; Show less



STADA Czech Republic

• Czechia
• Pharmaceutical Manufacturing
• 200 - 300 Employee

• National Sales manager

  • Jun 2006 - Jan 2008

  Recruit, training and leading Walmark sales team ( 14 persons); responsible for yearly turnover of 3 800 000 euro; preparing, organize and control all activities with pharmaceutical distributors and pharmacies and pharmacy chains; organize Walmark sales network and entire sales system in order to increase sales and market share of Walmark products; preparing all contracts, internal documents and reporting system for Sales department; preparing Sales plan (Sales budget) and Production plan; key participant in preparing of Business plan, Financial plan and Marketing plan and budget; analyze and control the stock of Walmark products; analyze pharmaceutical market and offering sales strategies in order to increase Walmark turnover; propose and organize sales promotions and other specific activities; strategic player in launch of new products ( like Clarinol and Denoxinal) in Bulgaria Show less



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• • Jan 2005 - Jun 2006

  Leading Carlsberg technical team ( 12 person) in order to arrange better technical service of all DBIs( draught beer installation) and coolers in Bulgaria; work close with Sales force in order to increase Carlsberg sales and market share; control all level of Carlsberg technical network; analyze beer market, keep touch in competitors; offering and managing budget for baying DBIs and coolers, DBI and cooler accessories and spare parts; planning, organize and response for relationships with external suppliers and Carlsberg partners; control empties( kegs, CO2 bottles) and depot activities, connected with DBIs; recruit and training members of the technical team; Show less

• • Aug 2003 - Jan 2005

  Leading Sofia sales team ( 9 persons) in order to increase distribution and total sales of Carlsberg products in area of Sofia town, Sofia region and Pernik region; work with all KA in the region; control all level of Carlsberg sales network; analyze beer market, keep touch in competitors, initiating and realize sales activities in order to increase all Carlsberg brands( Shumensko, Pirinsko, Tuborg, Carlsberg) market share and distribution; offering and managing budget for special projects and POP materials; planning, organize and response for the credit policy; control empties and depot activities; prepare positioning plan and control situation with coolers and draft beer installations; recruit and training members of the sales team; participate as key player in Tuborg launch in Bulgaria Show less

• • Jan 2003 - Aug 2003

  Establishing the sales network of Carlsberg Bulgaria; planning and organize the relationships with wholesalers and traders in the area of Sofia; managing financial and logistic aspects of sales;Analyzing the beer market, offering and realize decisions in order to increase Carlsberg products‘ market share and distribution ; Organize trade marketing promotions; positioning and managing coolers and draught beer installations;



Heineken Bulgaria

• Sales Representative

  • Nov 1999 - Jan 2003

  Identifying key accounts and planning the relationships with wholesalers in the area of Sofia; Organize financial and logistic aspects of sales; Promoting the brands of Zagorka, Ariana and Amstel; Analyzing the market of fast-moving consumer goods and offering decisions in order to increase Zagorka products‘ market share and distribution ; participate in Amstel launch in Bulgaria Identifying key accounts and planning the relationships with wholesalers in the area of Sofia; Organize financial and logistic aspects of sales; Promoting the brands of Zagorka, Ariana and Amstel; Analyzing the market of fast-moving consumer goods and offering decisions in order to increase Zagorka products‘ market share and distribution ; participate in Amstel launch in Bulgaria



Drusa LDA

• Mosambique, East Africa

• General Manager and representative of Bulgarian company INTERGEORESOURCE in Mozambique

  • Aug 1997 - Dec 1998

  trading with gem stones and industrial minerals; exploring and exploiting of mineral resources; planning financial parameters and realize deals for baying mineral resources; financial executive and human resource manager of the firm’s projects; trading with gem stones and industrial minerals; exploring and exploiting of mineral resources; planning financial parameters and realize deals for baying mineral resources; financial executive and human resource manager of the firm’s projects;