Experience

SÆTHER
• Denmark
• Personal Care Product Manufacturing
• 200 - 300 Employee
• Nordic Digital Content Specialist

  • Dec 2022 - Present


The&Partnership

• Public Relations and Communications Services

• Content Manager

  • May 2022 - Dec 2022

  Creative copywriting for advertising agency whose clients include Lexus, Toyota, Pedigree, Kenwood, DeLonghi, Clarins and Sun-Maid Re-build website, SEO-optimisation, content development and translation Manage and coordinate content calendars Community Management for own clients Responsibility for quality assurance of tasks and deliveries as well as contact with clients and close partners across the Nordics Cooperation with m/SIX media agency with a view to build my recommendations on the right data and insights Strategic planning and stakeholder management Develop and implement effective marketing plans SoMe-content on Facebook, Instagram and LinkedIn (organic and paid) Results: Instant Experience campaign for Toyota Corolla Cross Launch of Lexus website, new copy versions on site Publication and advertising on LinkedIn, Facebook, Instagram Content calendar Show less



DreamPlan

• Denmark
• Financial Services
• 1 - 100 Employee

• Communications and Marketing Specialist

  • May 2021 - May 2022

  Overall responsibility of all communications and marketing activities, managing all social media activities independently (organic and paid), creative copywriting through blogs, articles and website content including landing pages. Developing a marketing and communications strategy, benchmark analysis, general PR-work. E-mail marketing in mailchimp and in charge of a consistant marketing automation, creating a distinct tone of voice through all existing and new channels, creating campaigns and ads through Facebook Business Manager with emphasis on both visual and written content. Improving the customer experience and creating a value-based customer journey through creative copywriting. Conducting data and performance analysis through analytical tools Heap and Google Analytics. Writing job postings, creating a content strategy framework for entire year, planning webinars etc. Results: My marketing initiatives landed the company's first clients. Defining new target groups and figuring out how to approach them, building a new communications and marketing strategy from scratch. Written material in the form of newsletters, blogs, ads, website text work, landing pages etc. Show less



Boligselskabet Sjælland

• Denmark
• Non-profit Organizations
• 100 - 200 Employee

• Communications and customer employee - Project hiring

  • Mar 2021 - May 2021

  Project management, Investigating and going in depth with the customer journey from early stages of looking for a home to the process of moving in, networking, connecting with customers about their experiences and taking these into account, helping them uncover their needs for places to live and their wishes for a better experience on website. Communications planning, internal and external communication. Results: Being analytical, sharp and critical when collecting research from databases, media channels and various people through frequent interaction. Show less



Bygkontrol Konstruktører & Ingeniører ApS

• Denmark
• Construction
• 1 - 100 Employee

• Project employee hos Bygkontrol

  • Sep 2019 - Dec 2020

  Counseling in internal communication, planning and executing a marketing campaign, analyzing competitors and proposing improvements through a benchmark analysis on engineering companies and their marketing strategies in order to map out “best practice” within branding of green solutions, developing content and communication for the website and SoMe platforms, research, gaining knowledge on branding sustainable buildings. Results: Preparation of brochures, One Pager, written presentation of web page texts, SoMe, optimising the user journey, communications strategy, analysing and sorting video clips to website content with focus on creating the right visual expression. Show less



KM Telecom Danmark A/S

• Denmark
• Telecommunications
• 1 - 100 Employee

• Communications Student worker

  • Jun 2018 - Sep 2019

  Leading projects independently, assisting with the development of marketing activities across social media channels, generating ideas for content for online marketing, analysis of digital marketing on social media. Results: Improving my skills to speak to many different target groups and people outside the organisation, create content for SoMe based on themes, seasons, destinations, products, reconstructing the website and implementing a contemporary approach. Leading projects independently, assisting with the development of marketing activities across social media channels, generating ideas for content for online marketing, analysis of digital marketing on social media. Results: Improving my skills to speak to many different target groups and people outside the organisation, create content for SoMe based on themes, seasons, destinations, products, reconstructing the website and implementing a contemporary approach.



UngOdense

• Germany
• Oil and Gas
• 1 - 100 Employee

• Communications intern

  • Sep 2017 - Dec 2017

  Communication in a politically controlled organisation, research and analysis of documents, profile preparation of job applicants (student workers and interns) and holding job interviews, preparing presentations for client meetings, pitching ideas for and writing press releases, newsletters, brochures, preparation of information about how social media works and affects children and the young people in general, out of house visits to gain inspiration and collecting data for textual work, coordinating activities. Translation tasks from Danish to English. Results: Make use of developed competencies within written and spoken communication when solving tasks through all sorts of copywriting and through interaction with various people. Show less


Deichmann Danmark
• Sales Assistant

  • May 2014 - Nov 2017