ZiYu O.
Head of Communication Design at Vettons- Claim this Profile
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English Full professional proficiency
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Chinese Native or bilingual proficiency
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageJul, 2022- Sep, 2024
Experience
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Vettons
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Malaysia
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Technology, Information and Internet
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1 - 100 Employee
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Head of Communication Design
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Apr 2021 - Present
- Hire, build and lead the in-house cross-functional communication design lab of 14 people (creative and digital designers, copywriters, 3D/AR designers and production team).- Developed a refreshed brand identity for company’s rebranding and positioning.- Provide creative vision, mentorship and support in all phases of creative and design development work across all communication touchpoints (social media, ads, eDM, websites, in-app, campaign collaterals, etc).- Streamline processes and established workflows to improve productivity and quality.- Foster a positive, collaborative and supportive culture. Encourage innovation and ownership on the work produced. Show less
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Creative Design Principal (Creative Team Lead)
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Nov 2020 - Mar 2021
- Led and drove the creative team forward in delivering high quality B2B and B2C creative outputs for campaigns and internal communication.- Developed ideas, oversaw the design process, and worked hands-on to create compelling stories and designs.- Support HOD and collaborated closely with marketing team members to ensure creative outputs are delivered on time and objectives are met.
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Art Director
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Oct 2019 - Oct 2020
- Executed, art directed and designed creative assets for Beta Test, Vettons Grand Launch, integrated campaigns, eDMs, storyboards, videos, print collateral and etc.- Worked side-by-side with CDO, copywriters, producers, and 3D/digital/product designers to ensure constant delivery of polished work.- Support digital and product team in Web CC UI design system by creating icons and guideline.
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Design Rules Pte Ltd
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Singapore
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Advertising Services
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1 - 100 Employee
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Art Director
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2018 - 2019
- Worked simultaneously with the Singapore team to develop ideas and content and execute them into concrete visuals across local and APAC region focusing on consumer electronics, hospitality, legal, etc. - Created global campaign asset library for Philips Lighting in Shanghai, Shenzhen and Kuala Lumpur. In charge of storyboarding, art direction, talent coordination, prop sourcing and purchasing. Major clients: Signify (Philips Lighting), Toshiba, Midea and Park Hotel Alexandra. - Worked simultaneously with the Singapore team to develop ideas and content and execute them into concrete visuals across local and APAC region focusing on consumer electronics, hospitality, legal, etc. - Created global campaign asset library for Philips Lighting in Shanghai, Shenzhen and Kuala Lumpur. In charge of storyboarding, art direction, talent coordination, prop sourcing and purchasing. Major clients: Signify (Philips Lighting), Toshiba, Midea and Park Hotel Alexandra.
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Senior Art Director
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2016 - 2018
- Led the design team and elevated work quality that successfully won all the highend editorial award submissions with a 100% client win rate and a 93% submission win rate for property developers in Malaysia, Australia, Singapore, Thailand and Vietnam. - Developed concepts and oversaw all projects from start to completion. - Directed and collaborated with the production team on photo and video shoots. - Optimised and managed project timeline and budget. Major clients: NYE Estate, Oxley Group, TH Properties, Tropicana Corp, and Mah Sing. Show less
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Sight Multimedia
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United States
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Media Production
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Art Director
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2014 - 2016
- Art directed, designed and oversaw work on brand identities, packaging, websites, A&P materials for companies in FMCG, F&B, home & living, manufacturing, real estates, etc. Major clients: Spontex, T-Time, Newbob, Sugawa Ionwood, Penang Bee Gallery and RedLife. - Art directed, designed and oversaw work on brand identities, packaging, websites, A&P materials for companies in FMCG, F&B, home & living, manufacturing, real estates, etc. Major clients: Spontex, T-Time, Newbob, Sugawa Ionwood, Penang Bee Gallery and RedLife.
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Creative Ville
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India
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Advertising Services
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1 - 100 Employee
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Art Director
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2012 - 2013
- Concepted, art directed and designed brand identities, A&P materials, websites and social media marketing collaterals for startups and SME businesses focusing on fashion and the F&B industry. - Liaised and collaborated with clients and their teams to achieve business objectives. Major clients: Fipper Slipper, Hutz Fashion, Victoria the Jewellery Box. - Concepted, art directed and designed brand identities, A&P materials, websites and social media marketing collaterals for startups and SME businesses focusing on fashion and the F&B industry. - Liaised and collaborated with clients and their teams to achieve business objectives. Major clients: Fipper Slipper, Hutz Fashion, Victoria the Jewellery Box.
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Art Director
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2008 - 2012
- Led, art directed and oversaw the creative team in all the ATL & BTL campaigns and pitches. - Worked closely with the creative director, copywriter, production and media team to ensure all the work is accommodated to tight timelines. - Implemented processes and systems to improve work efficiency. - Successfully won various creative pitches and accelerated clients’ success in reaching their sales target. Major clients: Mah Sing, SP Setia, Guocoland, Gurney Plaza, Flamingo Hotel and Berjaya Air. Show less
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Education
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2013 - 2014
University of Hertfordshire
Bachelor of Arts - BA, Graphic Design -
2006 - 2008
Equator College
Diploma in Graphic and Multimedia Design, Distinction
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