Ziyao Yang

Market Analyst at Fresh Design Studio
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Languages
  • English Professional working proficiency
  • Chinese (Simplified) Native or bilingual proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Anson Wu

Ziyao joined our fast-paced digital marketing team in summer of 2017. I was impressed with her ability to work hard and stay curious. She was able to pick up new marketing technologies and tactics quickly.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Quinlan Business Data Analytics Certificate
    Quinlan School of Business, Loyola University Chicago
    Mar, 2017
    - Oct, 2024
  • Intermediate R License
    DataCamp
    Jan, 2017
    - Oct, 2024
  • Google Analytics Individual Qualification (GAIQ)
    Google
    Nov, 2016
    - Oct, 2024
  • Inbound Certification
    HubSpot
    Dec, 2016
    - Oct, 2024
  • Google AdWords Video Certification
    Google
    Nov, 2016
    - Oct, 2024

Experience

  • Fresh Design Studio
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Market Analyst
      • May 2017 - Aug 2017

      • Created lead generation forms on FDS's website using WordPress, set form submissions as business goals on Google Analytics, and tracked goal conversions to assess the efficiency of potential customers gaining. • Applied Data Studio to visualize Google Analytics data in charts and graphs to generate reports on insight of client companies’ online performance changes. • In an SEO campaign for FDS, chose a search query with the highest potential in search engine ranking improvement using… Show more • Created lead generation forms on FDS's website using WordPress, set form submissions as business goals on Google Analytics, and tracked goal conversions to assess the efficiency of potential customers gaining. • Applied Data Studio to visualize Google Analytics data in charts and graphs to generate reports on insight of client companies’ online performance changes. • In an SEO campaign for FDS, chose a search query with the highest potential in search engine ranking improvement using Search Console and used it as a topic keyword for blog series generation, improving the keyword ranking by 24 places in one month. • Created customized infographics for each FDS blog post using Canva and posted them on social media platforms, increasing website traffic from social media by 114% in one month. • Optimized FDS’s webpages weekly using WordPress and Moz, including page titles, display URLs, meta description, duplicate content, and pages not found, improving the domain authority by two places in one month. Show less • Created lead generation forms on FDS's website using WordPress, set form submissions as business goals on Google Analytics, and tracked goal conversions to assess the efficiency of potential customers gaining. • Applied Data Studio to visualize Google Analytics data in charts and graphs to generate reports on insight of client companies’ online performance changes. • In an SEO campaign for FDS, chose a search query with the highest potential in search engine ranking improvement using… Show more • Created lead generation forms on FDS's website using WordPress, set form submissions as business goals on Google Analytics, and tracked goal conversions to assess the efficiency of potential customers gaining. • Applied Data Studio to visualize Google Analytics data in charts and graphs to generate reports on insight of client companies’ online performance changes. • In an SEO campaign for FDS, chose a search query with the highest potential in search engine ranking improvement using Search Console and used it as a topic keyword for blog series generation, improving the keyword ranking by 24 places in one month. • Created customized infographics for each FDS blog post using Canva and posted them on social media platforms, increasing website traffic from social media by 114% in one month. • Optimized FDS’s webpages weekly using WordPress and Moz, including page titles, display URLs, meta description, duplicate content, and pages not found, improving the domain authority by two places in one month. Show less

  • Loyola University Chicago
    • United States
    • Higher Education
    • 700 & Above Employee
    • Vice Marketing Chief of CSSA
      • Aug 2016 - May 2017

      Planned and produced a brand column “Beauty in the Kitchen” for Loyola CSSA on WeChat public account: Chose characters, designed themes, took photos, processed interviews, composed articles, integrated images, made animations, and typeset, gaining over 800 readers per article on average. See representative works below: • http://mp.weixin.qq.com/s/lg7JBcOasR8gg4r942UCZg • http://mp.weixin.qq.com/s/XQrF9AmOPoKz1rjsoq6__A •… Show more Planned and produced a brand column “Beauty in the Kitchen” for Loyola CSSA on WeChat public account: Chose characters, designed themes, took photos, processed interviews, composed articles, integrated images, made animations, and typeset, gaining over 800 readers per article on average. See representative works below: • http://mp.weixin.qq.com/s/lg7JBcOasR8gg4r942UCZg • http://mp.weixin.qq.com/s/XQrF9AmOPoKz1rjsoq6__A • http://mp.weixin.qq.com/s/Hz-hcwS7HG__Fu-tKkWqjQ Show less Planned and produced a brand column “Beauty in the Kitchen” for Loyola CSSA on WeChat public account: Chose characters, designed themes, took photos, processed interviews, composed articles, integrated images, made animations, and typeset, gaining over 800 readers per article on average. See representative works below: • http://mp.weixin.qq.com/s/lg7JBcOasR8gg4r942UCZg • http://mp.weixin.qq.com/s/XQrF9AmOPoKz1rjsoq6__A •… Show more Planned and produced a brand column “Beauty in the Kitchen” for Loyola CSSA on WeChat public account: Chose characters, designed themes, took photos, processed interviews, composed articles, integrated images, made animations, and typeset, gaining over 800 readers per article on average. See representative works below: • http://mp.weixin.qq.com/s/lg7JBcOasR8gg4r942UCZg • http://mp.weixin.qq.com/s/XQrF9AmOPoKz1rjsoq6__A • http://mp.weixin.qq.com/s/Hz-hcwS7HG__Fu-tKkWqjQ Show less

  • Arcalea
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Search Marketing Intern
      • Oct 2016 - Feb 2017

      • Conducted on-site and off-site online performance audits on a potential client by using third party web tools such as Google Analytics, Moz, Ahrefs, and SEMrush, resulting in signing the new client with team. • Researched keywords with high volume or high click-through rates and used them to revise website contents and alt attributes from the SEO perspective, improving user traffic by 14% in a month. • Conducted AdWords A/B tests on keywords to bid and advert copies for use, and… Show more • Conducted on-site and off-site online performance audits on a potential client by using third party web tools such as Google Analytics, Moz, Ahrefs, and SEMrush, resulting in signing the new client with team. • Researched keywords with high volume or high click-through rates and used them to revise website contents and alt attributes from the SEO perspective, improving user traffic by 14% in a month. • Conducted AdWords A/B tests on keywords to bid and advert copies for use, and adjusted keyword lists based on the actual keywords' performance. Show less • Conducted on-site and off-site online performance audits on a potential client by using third party web tools such as Google Analytics, Moz, Ahrefs, and SEMrush, resulting in signing the new client with team. • Researched keywords with high volume or high click-through rates and used them to revise website contents and alt attributes from the SEO perspective, improving user traffic by 14% in a month. • Conducted AdWords A/B tests on keywords to bid and advert copies for use, and… Show more • Conducted on-site and off-site online performance audits on a potential client by using third party web tools such as Google Analytics, Moz, Ahrefs, and SEMrush, resulting in signing the new client with team. • Researched keywords with high volume or high click-through rates and used them to revise website contents and alt attributes from the SEO perspective, improving user traffic by 14% in a month. • Conducted AdWords A/B tests on keywords to bid and advert copies for use, and adjusted keyword lists based on the actual keywords' performance. Show less

  • SVN® International Corp.
    • United States
    • Real Estate
    • 400 - 500 Employee
    • Digital Marketing Intern at AuctionWorks
      • May 2016 - Aug 2016

      • Managed posts using Hootsuite on a variety of social media platforms and boosted visitor engagement by adding interactive content, resulting in 18% follower growth on average in a month. • Applied Ads Manager to define the target audience and schedules for Facebook Ads with customer information imported from CRM systems, acquiring 21% conversion growth in a month. • Managed posts using Hootsuite on a variety of social media platforms and boosted visitor engagement by adding interactive content, resulting in 18% follower growth on average in a month. • Applied Ads Manager to define the target audience and schedules for Facebook Ads with customer information imported from CRM systems, acquiring 21% conversion growth in a month.

  • WholeRen Education, LLC
    • Remote Digital Marketing Intern
      • May 2016 - Aug 2016

      • Interviewed the PR team for university visiting experiences and wrote articles about those experiences for online marketing use. • Managed WholeRen's public account of Wechat, composed articles to attract followers, and synchronized all blogs used by WholeRen. • Translated an English speech into a Chinese poem (http://bit.ly/2nMEWgf), and introduced the life of Chinese students in Chicago to students in China who plan to study abroad. (http://bit.ly/2nU5dKH) • Interviewed the PR team for university visiting experiences and wrote articles about those experiences for online marketing use. • Managed WholeRen's public account of Wechat, composed articles to attract followers, and synchronized all blogs used by WholeRen. • Translated an English speech into a Chinese poem (http://bit.ly/2nMEWgf), and introduced the life of Chinese students in Chicago to students in China who plan to study abroad. (http://bit.ly/2nU5dKH)

  • SMH International Consulting
    • China
    • Advertising Services
    • 1 - 100 Employee
    • PR Intern
      • May 2015 - Aug 2015

      • Worked with Alaska Seafood Marketing Institute to coordinate attendees of business parties from different countries and to collect attendees’ feedback. • Analyzed product popularity of California Prunes by calculating monthly sales and evaluating consumer social media engagement, and presented reports to give marketing team advice on spreading brand awareness. • Created PPT for newspapers above-average circulation and frequently-visited websites for 5 Media Press Coverage… Show more • Worked with Alaska Seafood Marketing Institute to coordinate attendees of business parties from different countries and to collect attendees’ feedback. • Analyzed product popularity of California Prunes by calculating monthly sales and evaluating consumer social media engagement, and presented reports to give marketing team advice on spreading brand awareness. • Created PPT for newspapers above-average circulation and frequently-visited websites for 5 Media Press Coverage Campaigns, which helped the media team revise the media distribution plan for the coming quarter. Show less • Worked with Alaska Seafood Marketing Institute to coordinate attendees of business parties from different countries and to collect attendees’ feedback. • Analyzed product popularity of California Prunes by calculating monthly sales and evaluating consumer social media engagement, and presented reports to give marketing team advice on spreading brand awareness. • Created PPT for newspapers above-average circulation and frequently-visited websites for 5 Media Press Coverage… Show more • Worked with Alaska Seafood Marketing Institute to coordinate attendees of business parties from different countries and to collect attendees’ feedback. • Analyzed product popularity of California Prunes by calculating monthly sales and evaluating consumer social media engagement, and presented reports to give marketing team advice on spreading brand awareness. • Created PPT for newspapers above-average circulation and frequently-visited websites for 5 Media Press Coverage Campaigns, which helped the media team revise the media distribution plan for the coming quarter. Show less

  • Lenovo
    • China
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Marketing Analysis Assistant
      • May 2014 - Aug 2014

      • Conducted a sample survey on retail stores using SQL for the implementation results of a tablet promotion, and analyzed the survey results with Excel PivotTable to revise the promotion plan for the next quarter. • Evaluated future sales of the tablet based on the stock amount, recent customer feedback, and current market trends, and developed future production plans. • Conducted a sample survey on retail stores using SQL for the implementation results of a tablet promotion, and analyzed the survey results with Excel PivotTable to revise the promotion plan for the next quarter. • Evaluated future sales of the tablet based on the stock amount, recent customer feedback, and current market trends, and developed future production plans.

  • China Agricultural University
    • Research Services
    • 500 - 600 Employee
    • Academic Researcher in the University Research Program (URP)
      • Sep 2012 - Jun 2013

      • Gathered secondary data from the Internet, and primary data through online questionnaires and telephone interviews. • Analyzed the collected data by regressions and sample tests. • Presented research results to academic professors, and published the research in the journal "Proceedings of URP-Related Research". • Gathered secondary data from the Internet, and primary data through online questionnaires and telephone interviews. • Analyzed the collected data by regressions and sample tests. • Presented research results to academic professors, and published the research in the journal "Proceedings of URP-Related Research".

Education

  • Quinlan School of Business, Loyola University Chicago
    Master of Science (M.S.), Marketing
    2015 - 2017
  • University of Colorado Denver
    Bachelor of Arts (B.A.), Economics with a Minor in Mathematics
    2011 - 2015

Community

You need to have a working account to view this content. Click here to join now