Experience

Netease Games

• China
• Computer Games
• 700 & Above Employee

• Interaction Designer

  • Aug 2019 - Present



TalkSOCCER

• UI/UX Designer

  • Jan 2018 - May 2019

  • Produced visual wireframes and interactive prototypes using Sketch and InVision for TalkSOCCER radio’s mobile app to achieve seamless transitions between pages.• Created logo design using Illustrator and Photoshop based on the target audience's preference and demographics, increasing click rate by 17%.• Collaborated with developers to ensure findings in usability testing are incorporated during implementation. • Produced visual wireframes and interactive prototypes using Sketch and InVision for TalkSOCCER radio’s mobile app to achieve seamless transitions between pages.• Created logo design using Illustrator and Photoshop based on the target audience's preference and demographics, increasing click rate by 17%.• Collaborated with developers to ensure findings in usability testing are incorporated during implementation.

• Interaction Design Intern

  • Jul 2018 - Sep 2018

  • Created UI prototype and interaction design concept for an MMORPG game, “Crusaders of Light”, and established information architecture to simplify system layout.• Conducted UX research by anonymously interacting with players in the game to obtain design solutions based on players’ usage and conception of characters.• Collaborated with the motion design team to animate transitional effects between screens. • Created UI prototype and interaction design concept for an MMORPG game, “Crusaders of Light”, and established information architecture to simplify system layout.• Conducted UX research by anonymously interacting with players in the game to obtain design solutions based on players’ usage and conception of characters.• Collaborated with the motion design team to animate transitional effects between screens.



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Tax and Business Advisory intern

  • Jul 2016 - Sep 2016

  • Conducted secondary industry research for familiarization, basic concepts, principles and rules of each field, to provide advisory suggestions on company development concerning tax and business.• Worked cross-functionally with analytical research teams, deconstructing gathered, raw data using R and Excel.• Translated and organized source materials to numbers using Excel, while assisting with regression analysis to discover correlations between revenue and cost price. • Conducted secondary industry research for familiarization, basic concepts, principles and rules of each field, to provide advisory suggestions on company development concerning tax and business.• Worked cross-functionally with analytical research teams, deconstructing gathered, raw data using R and Excel.• Translated and organized source materials to numbers using Excel, while assisting with regression analysis to discover correlations between revenue and cost price.



Kantar TNS

• France
• Research Services
• 1 - 100 Employee

• Market Research Intern

  • May 2016 - Jul 2016

  • Discovered usability problems and incompatibility issues of client’s mobile site through comparative analysis on competitors‘ cross-platform design, increasing next month’s sales by 12%.• Increased marketing effectiveness by analyzing shoppers’ data, pinpointing target age group and preferences.• Utilized Excel and R to clean and sort data into a workable order, streamlining analysis processes. • Discovered usability problems and incompatibility issues of client’s mobile site through comparative analysis on competitors‘ cross-platform design, increasing next month’s sales by 12%.• Increased marketing effectiveness by analyzing shoppers’ data, pinpointing target age group and preferences.• Utilized Excel and R to clean and sort data into a workable order, streamlining analysis processes.