Marketing and Content Intern

• Sep 2023 - Present

Marketing and Communications Specialist

• Jan 2023 - Present

• Collaborated with senior leadership to develop and execute marketing plans, synthesize program achievements, and consolidate data into an impact report that raised $2000 in donor aid for motherless children. • Designed brand content, including infographics, event promotions, and social media materials. • Revitalized website appearance through routine improvements to imagery and content quality. • Developed and managed the content strategy and social media calendar for Facebook and Instagram, staying on top of trends to increase reach, engagement, and organic growth. Show less

Ecommerce Specialist

• Jun 2022 - Jul 2023

• Created and managed a portfolio of online stores on Shopify, monitoring market trends, competitor websites, and consumer interests to optimize product offerings and pricing strategies. • Organized a product research spreadsheet to analyze costs, profit margins, and risk-benefit criteria. • Crafted engaging marketing assets using graphic design and video editing software. • Enhanced search engine visibility by integrating SEO techniques and keyword research to write tailored product descriptions. • Developed and executed PPC campaigns to promote store listings, systematically analyzing performance to optimize ad elements. Achieved 70,000+ impressions and a 223% increase in CTR across three campaigns, which resulted in more website traffic. Show less

Marketing Representative

• May 2019 - Jun 2019

• Engaged with industry professionals to communicate campaign goals and the organization's commitment to promoting widespread HIV treatment and prevention. • Presented company assets to 100+ industry professionals, communicating campaign objectives to raise brand awareness. Maintained enthusiasm and authenticity to create a positive experience. • Generated social media engagement with hashtag-driven posts to boost campaign reach and awareness. • Worked with team members and supervisors to streamline outreach and message delivery. Show less

Assistant Soccer Coach

• Sep 2017 - May 2018

• Assisted the head coach in planning, organizing, and executing practice sessions • Demonstrated various game-winning tactics and strategies • Developed an ambitious team environment through continuous support of each player's efforts • Motivated players by encouraging trust and teamwork between team members • Built positive relationships with the players by applying emotional intelligence to foster a supportive team environment. • Assisted the head coach in planning, organizing, and executing practice sessions • Demonstrated various game-winning tactics and strategies • Developed an ambitious team environment through continuous support of each player's efforts • Motivated players by encouraging trust and teamwork between team members • Built positive relationships with the players by applying emotional intelligence to foster a supportive team environment.