Experience

A Free Bird™

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communication Assistant

  • May 2023 - Present

  • Generated daily social media (Ins, LinkedIn, Facebook) posts and monthly emails, optimized post design and content, achieved continuous growth in the number of followers and interactions • Conducted consumer research on donors, produced personas and optimized digital marketing processes • Generated daily social media (Ins, LinkedIn, Facebook) posts and monthly emails, optimized post design and content, achieved continuous growth in the number of followers and interactions • Conducted consumer research on donors, produced personas and optimized digital marketing processes



NYU Robert F. Wagner Graduate School of Public Service

• United States
• Higher Education
• 100 - 200 Employee

• Qualitative Research Assistant

  • Jun 2023 - Aug 2023

  • Optimized the EMPA project report as a postgraduate assistant, qualitatively and quantitatively analyzed interview records and student data • Proposed a complete UI optimization plan for the project application webpage with reference to similar projects • Optimized the EMPA project report as a postgraduate assistant, qualitatively and quantitatively analyzed interview records and student data • Proposed a complete UI optimization plan for the project application webpage with reference to similar projects



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Data Analyst Intern

  • Sep 2022 - Feb 2023

  • Constructed logic and visualized data analysis reports using NielsenIQ's internal database with tools such as VLOOKUP and PivotTables for client • Generated reports such as CCMG, monthly summaries, and analysis of competing products and delivered monthly, monitored a steady increase in national market penetration • Understood the latest market trends, evaluated important data, assisted in conducting business evaluation • Constructed logic and visualized data analysis reports using NielsenIQ's internal database with tools such as VLOOKUP and PivotTables for client • Generated reports such as CCMG, monthly summaries, and analysis of competing products and delivered monthly, monitored a steady increase in national market penetration • Understood the latest market trends, evaluated important data, assisted in conducting business evaluation



Zippo

• China
• Retail
• 1 - 100 Employee

• Brand Management Intern

  • Jun 2022 - Sep 2022

  • Conducted product diagnosis, traffic tracking, and social listening reports with tools to capture consumer attitudes such as social media and e-commerce reviews, tracked and analyzed continuously, summarized every two weeks • Designed new product trial questionnaires and analyzed feedback data, conducted in-depth interviews with target consumers, proposed product optimization plans, pre-researched on new product line development, used e-commerce tools to produce 19 competitive product analysis reports • Monitored the review of the content of TikTok and RED KOL's new Qixi product promotion and drainage. Increased TikTok’s exposure rate, e-commerce traffic, and sales volume after the promotion Show less



Shenzhen Stock Exchange

• China
• Financial Services
• 1 - 100 Employee

• Market Research Assistant

  • Jun 2021 - Aug 2021



Qianhai Ark Asset Management

• Shenzhen, Guangdong, China

• Risk Controller

  • Jan 2021 - Apr 2021