Zinnia LaPorte

Principal Product Manager at Hinge Health
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco, US
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency

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Bio

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Teresa Piro

Zinnia is the key player in creating growth strategies and marketing campaigns for my company. Her analytical skills and project plans have allowed for thorough and effective execution in the following areas: social media management, client loyalty programs, packaging & distribution, and marketing. Zinnia shows an admirable level of dedication and professionalism in her work. She is also extremely personable and approaches every project with thoughtfulness and enthusiasm.

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Experience

    • United States
    • Software Development
    • 700 & Above Employee
    • Principal Product Manager
      • Jan 2023 - Present

      Lead efforts to expand Hinge Health from a purely digital company to a hybrid company with in-person visits nationwide Lead efforts to expand Hinge Health from a purely digital company to a hybrid company with in-person visits nationwide

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Group Product Manager
      • Apr 2021 - Dec 2022

      - Lead strategy and delivery of an ecosystem of experiences designed to drive habit formation and behavior change. My team of 3 product managers leads product designers & engineers to ship engaging new user experiences, optimize the engagement funnel and explore premium experiences. - Partner with stakeholders across Behavioral Science, Marketing, Content, and Operations to understand their needs and find commonalities in features and capabilities to build a cohesive prioritized… Show more - Lead strategy and delivery of an ecosystem of experiences designed to drive habit formation and behavior change. My team of 3 product managers leads product designers & engineers to ship engaging new user experiences, optimize the engagement funnel and explore premium experiences. - Partner with stakeholders across Behavioral Science, Marketing, Content, and Operations to understand their needs and find commonalities in features and capabilities to build a cohesive prioritized roadmap. - Led the design and development of strategic multi-market pilot programs to inform the development of a new membership tier.

    • Senior Product Manager
      • Oct 2020 - Apr 2021

    • Product Manager
      • Nov 2018 - Oct 2020

      As product manager for Connect & Connect Groups, I owned the vision and roadmap for WW’s members-only social network. The Connect online community enables members to seek and provide support, receive tips to navigate their weight loss journey, and build connections with similar members. I work with my team and stakeholders across Design, Operations, Data Science, BizDev, Marketing, & Engineering to deliver new features for our users including Polls and People to Follow & Suggested Groups ML… Show more As product manager for Connect & Connect Groups, I owned the vision and roadmap for WW’s members-only social network. The Connect online community enables members to seek and provide support, receive tips to navigate their weight loss journey, and build connections with similar members. I work with my team and stakeholders across Design, Operations, Data Science, BizDev, Marketing, & Engineering to deliver new features for our users including Polls and People to Follow & Suggested Groups ML models. Key responsibilities include: * Leading a cross-functional team of 8 software engineers, 2 quality assurance engineers, one product designer, one visual designer and an experience researcher. * Managing distributed teams, with QA team members in Jordan, engineering in 3 locations, and remote UX research. * Guide product development, including agile software development, member journey mapping, user research, & data analysis to ensure * Facilitate workshops with senior leaders and other product teams to align resources and priorities in support of Connect.

    • Software Development
    • 700 & Above Employee
    • Product Operations Manager
      • Jan 2018 - Nov 2018

      Led team of 7 Product Specialists to identify and prioritize top user issues to build high quality Sharing products

    • Product Specialist Lead
      • May 2016 - Dec 2017

    • United States
    • Financial Services
    • 700 & Above Employee
    • Operations Manager
      • Jul 2015 - May 2016

      - Managed a team of 20+ credit analysts during the busiest shift in which the team fielded 100s of inbound calls. My responsibilities included allocating resources, handling customer escalations, delivering performance reviews, and identifying process improvements - Fully redesigned employee training program which reduced the average ramp time from several months to 2 weeks - Managed a team of 20+ credit analysts during the busiest shift in which the team fielded 100s of inbound calls. My responsibilities included allocating resources, handling customer escalations, delivering performance reviews, and identifying process improvements - Fully redesigned employee training program which reduced the average ramp time from several months to 2 weeks

    • United States
    • Retail
    • 700 & Above Employee
    • Operations Management Intern
      • Jun 2014 - Aug 2014

      - Partnered with top supplier to establish long-term strategic initiatives and FY16 roadmap to achieve Walmart.com sales, traffic and conversion goals - Product managed the design and development of comprehensive technical training resource for Walmart.com suppliers - Partnered with top supplier to establish long-term strategic initiatives and FY16 roadmap to achieve Walmart.com sales, traffic and conversion goals - Product managed the design and development of comprehensive technical training resource for Walmart.com suppliers

    • United States
    • Software Development
    • 700 & Above Employee
    • User Insights Analyst for Android
      • Jan 2011 - May 2013

      - Chosen to serve as ambassador in Google Dublin office. While in Dublin, created a business case for international Android support resulting in support for 4 language markets. Delivered trainings to 40 international agents to enhance their analysis skills. - Served as launch readiness coordinator including organizing a group of executives and product managers to review over 15 product launches. - Lead departmental report audit including recruiting and managing a team of 3 people to… Show more - Chosen to serve as ambassador in Google Dublin office. While in Dublin, created a business case for international Android support resulting in support for 4 language markets. Delivered trainings to 40 international agents to enhance their analysis skills. - Served as launch readiness coordinator including organizing a group of executives and product managers to review over 15 product launches. - Lead departmental report audit including recruiting and managing a team of 3 people to analyze reports. Recommendations on report improvements lead to 15% increase in report quality scores.

    • Consumer Operations Associate
      • Sep 2009 - Jan 2011

      - Interfaced with product, engineering, and marketing to influence the user insight strategy for Mobile Search - Identified areas of confusion in the product and authored 20 help center articles to clarify those product areas for users. - Created and managed surveys for 8+ products to built insights about mobile users, which resulted in 75+ product changes.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Global Communications & Public Affairs Intern
      • Jun 2009 - Aug 2009

      - Developed methods to identify and compile 85 use cases of the YouTube Insight product. - Analyzed user trends and wrote four story pitches with one resulting in a published article. - Developed methods to identify and compile 85 use cases of the YouTube Insight product. - Analyzed user trends and wrote four story pitches with one resulting in a published article.

Education

  • Stanford University
    B.S., Science, Technology, & Society, Minor in Communications
  • Wharton Business School
    Master of Business Administration (MBA), Marketing & Operations

Community

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