Zilin Chen

Social Media Strategist at People's Daily
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • Mandarin Chinese Native or bilingual proficiency

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Experience

    • China
    • Newspaper Publishing
    • Social Media Strategist
      • Dec 2016 - Present

      People's Daily is among the most influential and authoritative newspapers in China. According to UNESCO, it takes its place among the world top 10. Being on web, People's Daily Online has made itself a disseminator of information claiming the largest daily amount of news release in China. With More than 1,000 journalists from over 70 stations spreading around the world and 500-plus cooperative media, People's Daily Online is an important channel for overseas readers to know China on the Internet. - Write, edit and post daily news pieces for People's Daily social media accounts (Bilingual on Twitter & Facebook) - Navigate the right content for the right platform - Manage and maintain the monitoring and analytics systems to track social media engagement and results, and create social media reports for management -Edit short video and audio pieces for the accounts -Provide service on operating overseas social media accounts for domestic customers -Responsible for the management of sales and relationships with particular customers -Plan online and offline events for customers and make customized publicity and promotion plan -Participate in competitive tenders and do roadshow during the bid -Coordinate the inhouse team and partners on international projects Show less

    • United States
    • Wholesale
    • Social Media Coordinator/Digital Marketing Intern
      • Dec 2014 - Jul 2016

      - Monitor and analyze company’s social media channels traffic - Created daily pushed digital content - Report to company's founders weekly about the social media content strategy - Applied my experience of being a user and client into creating marketing strategy - Assist marketing strategists on marketing campaigns - Monitor and analyze company’s social media channels traffic - Created daily pushed digital content - Report to company's founders weekly about the social media content strategy - Applied my experience of being a user and client into creating marketing strategy - Assist marketing strategists on marketing campaigns

    • Graduate Teaching Assistant
      • Aug 2015 - May 2016

      - Assist Professor Bozena Mierzejewska with 3 classes organization - Coordinate the online study tools (Blackboard, Google Drive, Blogger & social media accounts) - Assist with 10 days Poland Study Tour on travel, classes and special events - Assist Professor Bozena Mierzejewska with 3 classes organization - Coordinate the online study tools (Blackboard, Google Drive, Blogger & social media accounts) - Assist with 10 days Poland Study Tour on travel, classes and special events

    • Executive Assistant
      • Jan 2015 - May 2016

      - Assist the organizing board on conference preparation - Manage a 3-members student management team to support the communications and logistics - Manage a 10-members volunteer team to support the conference operation - Communicate and coordinate vendors deals for 200 participants - Coordinate different conference management departments to bring efficiency - Assist the organizing board on conference preparation - Manage a 3-members student management team to support the communications and logistics - Manage a 10-members volunteer team to support the conference operation - Communicate and coordinate vendors deals for 200 participants - Coordinate different conference management departments to bring efficiency

    • Indonesia
    • Events Services
    • 1 - 100 Employee
    • Production Manager
      • Jan 2015 - Dec 2015

      Pre-Production Managing - Work closely with creative team and the production team on content creation and logistics - Oversee the budget On-Set Video Production Managing - Manage a production team of 5 people to shoot 10 clips with green screen - Archive scripts, videos, and equipment Post-Production Managing - Support post-production team with video editing by Adobe Suite - Collect and report project reflections to the project supervisor Pre-Production Managing - Work closely with creative team and the production team on content creation and logistics - Oversee the budget On-Set Video Production Managing - Manage a production team of 5 people to shoot 10 clips with green screen - Archive scripts, videos, and equipment Post-Production Managing - Support post-production team with video editing by Adobe Suite - Collect and report project reflections to the project supervisor

    • Editor in Chief
      • Jan 2013 - Apr 2015

      Cinephile is the first ever student -initiated magazine to be issued within the BFSU campus - Founded the movie-themed magazine under the mission statement of sharing common passion for movies and allowing interactive contribution from the readers - Organized the founding team of designers and editors, and collaborated with the BFSU Movie Association to issue the magazine on-campus - To be upgraded to a quarterly magazine, available both through subscription and via Baiduyun.com Cinephile is the first ever student -initiated magazine to be issued within the BFSU campus - Founded the movie-themed magazine under the mission statement of sharing common passion for movies and allowing interactive contribution from the readers - Organized the founding team of designers and editors, and collaborated with the BFSU Movie Association to issue the magazine on-campus - To be upgraded to a quarterly magazine, available both through subscription and via Baiduyun.com

    • China
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Assistant Editor and Account Management Intern
      • Apr 2014 - Jun 2014

      - Edited and proofread Light up Science, jointly published by FLTRP and Macmillan Publishers (UK) - Analyzed data and materials used in the books and wrote feedbacks to the UK colleagues - Smoothly cooperated with the colleagues and other interns across China, Hong Kong and U K offices - Edited and proofread Light up Science, jointly published by FLTRP and Macmillan Publishers (UK) - Analyzed data and materials used in the books and wrote feedbacks to the UK colleagues - Smoothly cooperated with the colleagues and other interns across China, Hong Kong and U K offices

    • Chemical Manufacturing
    • 700 & Above Employee
    • Recruiter
      • Jul 2013 - Oct 2013

      - Create and edited the project handbooks to support Talent Map Project - Assist 4 recruiters on daily recruitment and support all kinds of tasks within HR department - Create and edited the project handbooks to support Talent Map Project - Assist 4 recruiters on daily recruitment and support all kinds of tasks within HR department

    • Journalist & Editor Intern
      • Apr 2013 - Oct 2013

      China National Radio is one of the three most influential central media outlets in China - Research and collected news stories relevant to cultural and entertainment events - Assist my editor in daily compiling and presenting contents to coordinator for live airing - Edited and pitched daily nationwide around-the-clock reports from 9AM-9PM to air - Interviewed, recorded and produced audio news pieces weekly to air China National Radio is one of the three most influential central media outlets in China - Research and collected news stories relevant to cultural and entertainment events - Assist my editor in daily compiling and presenting contents to coordinator for live airing - Edited and pitched daily nationwide around-the-clock reports from 9AM-9PM to air - Interviewed, recorded and produced audio news pieces weekly to air

Education

  • Fordham University - Graduate School of Business Administration
    Master of Science (MS), Arts, Entertainment, and Media Management
    2014 - 2016
  • Beijing Foreign Studies University
    Bachelor of Arts (BA), Cross-Cultural Linguistic and Communication - Minor in English Language and Literature
    2010 - 2014

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