Experience

SENSO Mx.

• Mexico
• Advertising Services
• 1 - 100 Employee

• • Jan 2017 - Present

  Responsible for leading the team and the needs of national brands, directing research, planning, strategies, and budget allocation to digital media, and implementing and supervising campaigns in various digital media such as Google Adwords, Facebook Ads, Instagram, and Tiktok. The results have led brands to have an average ROI of 180% monthly in the first three months of collaborating.• Coordination and leadership of design and digital marketing teams.• Research, planning, and optimization of digital marketing strategies.• SEO, SEM, Facebook Ads, E-Mail Marketing, Landing Pages UI/UX.• Social Media Strategies to connect with communities at a creative level.• Implementation and monitoring of digital media campaigns.• Data analysis and KPIs to optimize digital strategies and campaigns.• Contact, survey, and follow up on activities and requirements with the client.• Results and performance meetings with clients.• Up-selling promotion of valuable services. Show less

• • Jan 2017 - Present

  Responsible for the team and national brands, directing the planning, strategy, budget allocation to digital media. Implementing and supervising campaigns in various digital media such as Google Adwords, Facebook Ads, Instagram. The results have led brands to have an average ROI of 150% per month after 3 months of collaborating.• Coordination and leadership of work teams• Development and approach of digital strategies to generate a digital ecosystem based on objectives.• Effective investment strategies.• Projection and planning of digital campaigns.• Ads Manager / Implementation and monitoring of digital media campaigns.• Advanced segmentations.• Development of learnings and insights for optimization of digital strategies and campaigns.• Optimization of digital campaigns.• Presentation of results with clients and monitoring of brand strategies.• Negotiation and purchase of media directly with digital property providers. Show less



Wirewatt B.V.

• Mexico
• Renewables & Environment
• 1 - 100 Employee

• Growth Marketing Manager

  • Mar 2020 - Sep 2020

  Responsible for developing and implementing Growth Marketing strategies for the platform (SaaS) and collaborating with the commercial area to increase the number of registered and active users and fund projects to increase the KPIs of the business in front of investors. • Development and approach of strategies for user activation. • Planning, designing, and implementing e-mail marketing strategies. • Design and publication of content in social networks. • Implementation and follow-up of network campaigns to increase users in the SaaS platform. Show less



A2020

• • Mar 2018 - Nov 2019

  Coordinating projects and activities for the digital marketing team with national brands, leading the planning, strategy, and budget allocation to digital media. Implementing and optimizing campaigns in various digital media such as Google Ads and Facebook Ads.• Coordination and leadership of teams.• Creation of digital strategies to generate leads, sales, and positioning.• Proposals, planning, and projection of digital media campaigns.• Implementation and monitoring of digital campaigns.• Development of learnings and insights to improve strategies and campaigns.• Optimization of digital campaigns.• Follow-up and management of budgets with clients.• Presentation of results, optimizations, and findings with clients. Show less

• • Sep 2017 - Mar 2018

  Coordinator of the assignment of activities and follow-up of the process with the team for correct and adequate execution, along with planning, budget allocation, and implementation of digital media campaigns such as Google Ads, Facebook, and Instagram Ads.• Development of digital strategies to meet critical objectives.• Investment strategies.• Ads Manager / Implementation and monitoring of digital campaigns.• Development of learnings and insights to improve strategies and campaigns.• Generation and analysis of indicators and statistics of Social Networks.• Creation of results reports.• Budget tracking and management.• Presentation of results with clients. Show less

• • May 2017 - Sep 2017

  Responsible for building, managing and administering the online community around national brands, creating and maintaining stable and lasting relationships with their clients and fans.• Track and monitor organic content.• Online crisis management in high-profile brands.• Online community moderation.• Customer service in digital media.• Measurement of performance and growth of brands.• Creation of results reports with KPIs.• Segmented content scheduling.• Digital information analyst and preparation of basic insights. Show less



Futurité

• Mexico
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Nov 2016 - May 2017

  Monitoring, development and implementation of advertising campaigns in digital media, seeking to meet the objectives, sales goals and engagement of at least 12 brands. • Content design for different social media accounts • Budget updates • Social media campaign monitoring • Social media campaign guidelines • Customer service in accounts • Creation of monthly results reports of social media campaigns • Planning and implementation of campaigns for social networks • Creation of messages and copy's for content • Design of landing page's Show less



Ziarl Studio / Freelance

• Monterrey y alrededores, México

• Freelance Graphic Designer

  • Aug 2012 - May 2017

  ¿Qué puedo hacer por ti?: Puedo ahorrarte una gran cantidad de dinero y, al mismo tiempo, mejorar la calidad de tu material de marketing. Ya no es necesario emplear los servicios de una agencia de publicidad - Soy tu recurso dedicado, experimentado y altamente capacitado para la gama completa de servicios de diseño. Juntos, con tú conocimiento sobre tu negocio, podemos crear material de marketing que desplace tu competencia - sin la etiqueta de precio grande que maneja una agencia. Visita mi sitio web hoy en www.cazalo.businesscatalyst.com para obtener más información y para ver mi trabajo reciente, y vamos a tener una charla acerca de cómo puedo ayudarle. * Diseño de Branding e identidad corporativa y manual de identidad corporativa. * Diseño de publicidad * Diseño editorial * Producción audiovisual * Diseño de material POP * Diseño de carteles * Diseño de panoarmicos * Diseño de menús * Diseño de etiquetas y empaques * Diseño WEB * Diseño de flyer * Diseño de tripticos * Diseño de presentaciones. * Edición de vídeo * Lanzamiento de campañas publicitarias en Facebook * Digital Marketing Show less



Winland Casino / Grupo Mapuche

• Monterrey y alrededores, México

• Diseñador gráfico

  • Jun 2016 - Nov 2016

  Design and development of advertising campaigns in order to encourage the movement of customer accounts. Content creation and management of social networks. Graphic design for sales generation purposes in different areas of the establishment. Design and development of advertising campaigns in order to encourage the movement of customer accounts. Content creation and management of social networks. Graphic design for sales generation purposes in different areas of the establishment.



Parámetro Studio

• Plutarco Elias Calles #625

• Diseñador gráfico Jr.

  • Jan 2016 - May 2016

  * Diseño Gráfico en general * Creación de templates para redes sociales y Newsletter. * Diseño de proyectos pre-producción. * Diseño Gráfico en general * Creación de templates para redes sociales y Newsletter. * Diseño de proyectos pre-producción.



bebe2go.com

• Diseñador Gráfico

  • Mar 2015 - Jun 2015

  * Menejo y creación de contenido para redes sociales * Diseño de publicidad general WEB e impresa * Diseño de Newsletter * Servicio al cliente y contacto con proveedores * Menejo y creación de contenido para redes sociales * Diseño de publicidad general WEB e impresa * Diseño de Newsletter * Servicio al cliente y contacto con proveedores