Ziad Qasem
Director of Marketing And Business Development at Media Observer LLC- Claim this Profile
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Arabic Native or bilingual proficiency
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English Full professional proficiency
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Bio
Bilal T. Matarneh
Ziad is an outstanding marketer with a solid understanding of markets in the region , he is a true communicator and a great team member that can always add a remarkable value to any organization revenue streams
Jorge Luis McGregor Arnao
Mr. Ziad Qasem is a full time staff of DAI assigned to the project Water Smart Homes Activity that Cowater International Inc. is implementing in partnership with DAI in Zarqa Governorate for our client MCA-Jordan, having assumed the position of Communications Specialist from February 2014 until the end of the project in October 2016. The project has an outreach component, a women economic empowerment component, and an infrastructure component; where we had to design and implement an outreach campaign on In-House Water Management (IHWM); design and implement a Women Plumber Program (WPP); and design and administer infrastructure works (plumbing system repairs in National Aid Fund beneficiaries’ dwellings) in 3,500 different construction sites. He was selected because of our need to have a Communications Officer that had specific attributes due to the challenges of the project: high professional knowledge, creativity, good judgement, willingness to learn and research, training skills and commitment. During his stay in the WSHs-A he contributed to the three components of the project. I consider that Ziad was a key contributor for the success of the project, because he designed and implemented a low cost communications strategy with five interpersonal communications channels (women’s NGOs, Religious Women, Women Facilitators of the Contractors, Schools Promoters and Tribal Promoters) and new supporting media channels (Facebook, News Portals and Radio), managing to reach 80% of the target population (150,000 families) through multiple channel exposure -in a time span of 24 months- with good comprehension of IHWM on water quality and quantity conservation. In the infrastructure component he supervised the delivery of the women facilitators of the Contractors to deliver awareness sessions and training on basic plumbing maintenance to NAF families and neighbors that was part of the scope of work of the Contractors, reaching 4,000 NAF beneficiaries. In the Women Plumber Program he contributed to the design of the program and managed the design, production and distribution of the promotion material of the women plumbers and their use of social media. Ziad elaborated the Training Plans for all the promoters and facilitators, and participated actively in their training in his field of expertise, and produced seven institutional and educational videos for the project. Mr. Ziad Qasem demonstrated at all times flexibility, adaptability, creativity, organization capacity, being self-starter, team player and effective in reaching the deadlines, and having professional responsibility. He is co-author of one of the three publications of the project. Due to these attributes it is my opinion that he will be a valuable contribution for any organization.
Bilal T. Matarneh
Ziad is an outstanding marketer with a solid understanding of markets in the region , he is a true communicator and a great team member that can always add a remarkable value to any organization revenue streams
Jorge Luis McGregor Arnao
Mr. Ziad Qasem is a full time staff of DAI assigned to the project Water Smart Homes Activity that Cowater International Inc. is implementing in partnership with DAI in Zarqa Governorate for our client MCA-Jordan, having assumed the position of Communications Specialist from February 2014 until the end of the project in October 2016. The project has an outreach component, a women economic empowerment component, and an infrastructure component; where we had to design and implement an outreach campaign on In-House Water Management (IHWM); design and implement a Women Plumber Program (WPP); and design and administer infrastructure works (plumbing system repairs in National Aid Fund beneficiaries’ dwellings) in 3,500 different construction sites. He was selected because of our need to have a Communications Officer that had specific attributes due to the challenges of the project: high professional knowledge, creativity, good judgement, willingness to learn and research, training skills and commitment. During his stay in the WSHs-A he contributed to the three components of the project. I consider that Ziad was a key contributor for the success of the project, because he designed and implemented a low cost communications strategy with five interpersonal communications channels (women’s NGOs, Religious Women, Women Facilitators of the Contractors, Schools Promoters and Tribal Promoters) and new supporting media channels (Facebook, News Portals and Radio), managing to reach 80% of the target population (150,000 families) through multiple channel exposure -in a time span of 24 months- with good comprehension of IHWM on water quality and quantity conservation. In the infrastructure component he supervised the delivery of the women facilitators of the Contractors to deliver awareness sessions and training on basic plumbing maintenance to NAF families and neighbors that was part of the scope of work of the Contractors, reaching 4,000 NAF beneficiaries. In the Women Plumber Program he contributed to the design of the program and managed the design, production and distribution of the promotion material of the women plumbers and their use of social media. Ziad elaborated the Training Plans for all the promoters and facilitators, and participated actively in their training in his field of expertise, and produced seven institutional and educational videos for the project. Mr. Ziad Qasem demonstrated at all times flexibility, adaptability, creativity, organization capacity, being self-starter, team player and effective in reaching the deadlines, and having professional responsibility. He is co-author of one of the three publications of the project. Due to these attributes it is my opinion that he will be a valuable contribution for any organization.
Bilal T. Matarneh
Ziad is an outstanding marketer with a solid understanding of markets in the region , he is a true communicator and a great team member that can always add a remarkable value to any organization revenue streams
Jorge Luis McGregor Arnao
Mr. Ziad Qasem is a full time staff of DAI assigned to the project Water Smart Homes Activity that Cowater International Inc. is implementing in partnership with DAI in Zarqa Governorate for our client MCA-Jordan, having assumed the position of Communications Specialist from February 2014 until the end of the project in October 2016. The project has an outreach component, a women economic empowerment component, and an infrastructure component; where we had to design and implement an outreach campaign on In-House Water Management (IHWM); design and implement a Women Plumber Program (WPP); and design and administer infrastructure works (plumbing system repairs in National Aid Fund beneficiaries’ dwellings) in 3,500 different construction sites. He was selected because of our need to have a Communications Officer that had specific attributes due to the challenges of the project: high professional knowledge, creativity, good judgement, willingness to learn and research, training skills and commitment. During his stay in the WSHs-A he contributed to the three components of the project. I consider that Ziad was a key contributor for the success of the project, because he designed and implemented a low cost communications strategy with five interpersonal communications channels (women’s NGOs, Religious Women, Women Facilitators of the Contractors, Schools Promoters and Tribal Promoters) and new supporting media channels (Facebook, News Portals and Radio), managing to reach 80% of the target population (150,000 families) through multiple channel exposure -in a time span of 24 months- with good comprehension of IHWM on water quality and quantity conservation. In the infrastructure component he supervised the delivery of the women facilitators of the Contractors to deliver awareness sessions and training on basic plumbing maintenance to NAF families and neighbors that was part of the scope of work of the Contractors, reaching 4,000 NAF beneficiaries. In the Women Plumber Program he contributed to the design of the program and managed the design, production and distribution of the promotion material of the women plumbers and their use of social media. Ziad elaborated the Training Plans for all the promoters and facilitators, and participated actively in their training in his field of expertise, and produced seven institutional and educational videos for the project. Mr. Ziad Qasem demonstrated at all times flexibility, adaptability, creativity, organization capacity, being self-starter, team player and effective in reaching the deadlines, and having professional responsibility. He is co-author of one of the three publications of the project. Due to these attributes it is my opinion that he will be a valuable contribution for any organization.
Bilal T. Matarneh
Ziad is an outstanding marketer with a solid understanding of markets in the region , he is a true communicator and a great team member that can always add a remarkable value to any organization revenue streams
Jorge Luis McGregor Arnao
Mr. Ziad Qasem is a full time staff of DAI assigned to the project Water Smart Homes Activity that Cowater International Inc. is implementing in partnership with DAI in Zarqa Governorate for our client MCA-Jordan, having assumed the position of Communications Specialist from February 2014 until the end of the project in October 2016. The project has an outreach component, a women economic empowerment component, and an infrastructure component; where we had to design and implement an outreach campaign on In-House Water Management (IHWM); design and implement a Women Plumber Program (WPP); and design and administer infrastructure works (plumbing system repairs in National Aid Fund beneficiaries’ dwellings) in 3,500 different construction sites. He was selected because of our need to have a Communications Officer that had specific attributes due to the challenges of the project: high professional knowledge, creativity, good judgement, willingness to learn and research, training skills and commitment. During his stay in the WSHs-A he contributed to the three components of the project. I consider that Ziad was a key contributor for the success of the project, because he designed and implemented a low cost communications strategy with five interpersonal communications channels (women’s NGOs, Religious Women, Women Facilitators of the Contractors, Schools Promoters and Tribal Promoters) and new supporting media channels (Facebook, News Portals and Radio), managing to reach 80% of the target population (150,000 families) through multiple channel exposure -in a time span of 24 months- with good comprehension of IHWM on water quality and quantity conservation. In the infrastructure component he supervised the delivery of the women facilitators of the Contractors to deliver awareness sessions and training on basic plumbing maintenance to NAF families and neighbors that was part of the scope of work of the Contractors, reaching 4,000 NAF beneficiaries. In the Women Plumber Program he contributed to the design of the program and managed the design, production and distribution of the promotion material of the women plumbers and their use of social media. Ziad elaborated the Training Plans for all the promoters and facilitators, and participated actively in their training in his field of expertise, and produced seven institutional and educational videos for the project. Mr. Ziad Qasem demonstrated at all times flexibility, adaptability, creativity, organization capacity, being self-starter, team player and effective in reaching the deadlines, and having professional responsibility. He is co-author of one of the three publications of the project. Due to these attributes it is my opinion that he will be a valuable contribution for any organization.
Experience
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Media Observer LLC
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United Arab Emirates
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Marketing And Business Development
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Jan 2023 - Present
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The Children's Museum Jordan
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Jordan
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Education Administration Programs
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1 - 100 Employee
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Marketing and Communications Manager
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Feb 2022 - Jan 2023
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Media Observer ME
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Information Services
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1 - 100 Employee
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Communications Specialist
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Oct 2020 - Oct 2021
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DareebaTech
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Jordan
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IT Services and IT Consulting
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1 - 100 Employee
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Director, Communications and Development
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Nov 2016 - Nov 2020
DareebaTech is a Jordanian fintech supported by Oasis500 (the investment arm of King Abdullah II Fund for Development). DareebaTech aims to prominently contribute towards developing a modern tax administration system in Jordan and the MENA region by simplifying and facilitating the process of submitting tax returns, where its e-system will lead to better levels of tax compliance, and will assist governments to improve tax transparency. DareebaTech is a Jordanian fintech supported by Oasis500 (the investment arm of King Abdullah II Fund for Development). DareebaTech aims to prominently contribute towards developing a modern tax administration system in Jordan and the MENA region by simplifying and facilitating the process of submitting tax returns, where its e-system will lead to better levels of tax compliance, and will assist governments to improve tax transparency.
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UNDP Jordan
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Jordan
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International Affairs
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1 - 100 Employee
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Communications Specialist
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Mar 2018 - Oct 2018
Developed and implemented the corporate communications strategy, designed, managed and facilitated the implementation of the Country Office communications and publication strategies with a view to influence the development agenda, and to mobilize political and financial support for UNDP. Developed and implemented the corporate communications strategy, designed, managed and facilitated the implementation of the Country Office communications and publication strategies with a view to influence the development agenda, and to mobilize political and financial support for UNDP.
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Communication and Outreach Specialist
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Mar 2014 - Oct 2016
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PR Director & Co-founder
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Oct 2010 - Feb 2014
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PR Manager
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Feb 2010 - Aug 2010
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Saatchi & Saatchi
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United Kingdom
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Advertising Services
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700 & Above Employee
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PR Manager
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Jan 2009 - Feb 2010
Developing new business proposals and running numerous accounts in different fields Developing new business proposals and running numerous accounts in different fields
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Account Manager
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Sep 2005 - Oct 2008
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Education
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2001 - 2005
Yarmouk University
Bachelor's Degree, Marketing
Community
