Experience

Vida Hotels and Resorts

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Hotel Manager

  • Feb 2020 - Present



Emaar Hospitality Group

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Cluster Director of Sales - Corporate

  • Jan 2017 - Jan 2020

• Hotel Manager - The Address Dubai Marina

  • Aug 2015 - Jan 2017



Rotana Hotel Management Corporation PJSC

• Dubai

• Director of Sales

  • Jan 2015 - Jul 2015

  In charge of Travel Trade for Dubai and Northern Emirates In charge of Travel Trade for Dubai and Northern Emirates



Atlantis Resorts

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Executive Director of Sales - GCC & MENA

  • Jul 2012 - Oct 2014

  Responsible for the revenue and on target performance of the GCC & MENA Trade and Government/Corporate key accounts. Managing a sales team of 5 to maximize revenue generation from these segments. - Delivered sales strategy across GCC & MENA regions. - Developed promotions, sales action plans and Co-op marketing activities to enhance the brand and deliver incremental revenue. - Evaluated and developed commission and override models for key partners. - In charge of implementing the sales action plan with the local team while guiding the Regional Sales Office to execute the plan accordingly. - Increased the GCC & MENA room revenues by 18% compared to 2012, and by 16% YTD compared to 2013. Show less



Address Hotels + Resorts

• United Arab Emirates
• Hospitality
• 700 & Above Employee

• Director of Sales - GCC & Diplomatic Affairs

  • Jan 2010 - Jul 2012

  Cluster sales responsibility for 6 luxury Hotels (Armani Hotel Dubai, The Address Downtown Dubai, The Address Dubai Mall, The Palace – The Old Town, The Address Marina, The Address Montgomrie Dubai ), Managing a sales team of 7 to maximize revenue generation from the GCC segment including Dubai and Abu Dhabi based key government and corporate accounts. - Offered opening Sales Strategy and support for Armani Hotel Dubai and took over direct sales responsibility after few months. - Developed and executed sales plans, new product development, Co-op marketing and advertisement activities. - Pricing and contracting. - Implemented key account management and realigned market responsibilities - Set up the KSA based sales office for the group and provide a clear action plan to develop further this important market for the company. - Organized the GCC annual Road Show across 6 destinations with the participation of the Key Executives in Emaar Hospitality Group. - Increased the YOY room revenue production by an average of 15% per year. Show less



IHG Hotels & Resorts

• United Kingdom
• Hospitality
• 700 & Above Employee

• Director of Travel Trade and Airline Sales

  • Apr 2007 - Jan 2010

  Cluster sales responsibility serving 4 business units ( InterContinental DFC, InterContinental Residences DFC, Crowne Plaza DFC and Al Badia Golf Club by IHG DFC ). Positioning of the project in the international and regional markets during the pre-opening, opening and post-opening stages of the award winning IHG DFC. - Implemented specific strategies and action plans to drive a volume strategy focused on wholesale, Leisure Groups, Series and Airline Crew business to build base per business unit. - Set KPIs for team with team buy-in whilst driving for a stretch goal - Drove Brand Awareness through company events, guest events, business trips and road shows - Established fruitful relations with the IHG Key Account Directors in main feeder markets. Improved communications and the mutual understanding and collaboration. This led to the Global Sales Offices becoming part of the plan and through the team’s engagement we all outperformed. - Increased Room revenue from the leisure and Airlines segments by 7% at IC DFC and 12% at CP DFC in comparison with the 1st year of operation. - Increased Room Revenue by 31% in comparison with the 2nd year of operation for IC DFC, and 151% for CP DFC. Show less



Kempinski Hotels

• Germany
• Hospitality
• 700 & Above Employee

• Assistant Director of Sales

  • Oct 2005 - Feb 2007



Hyatt Hotels Corporation

• United States
• Hospitality
• 700 & Above Employee

• Sales Manager

  • Nov 2002 - Oct 2005



Sheraton Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• Sales Executive

  • Jan 2000 - Mar 2002