Managing Director

• Jul 2020 - Present

Digital Marketing Manager

• Mar 2016 - Jun 2020

+ Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns (Google Ads) for the company and clients.+ Design, build and maintain social media presence.+ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).+ Identify trends and insights, and optimize spend and performance based on the insights.+ Brainstorm new and creative growth strategies.+ Collaborate with internal teams to create landing pages and optimize user experience.+ Evaluate end-to-end customer experience across multiple channels and customer touch points+ Collaborate with agencies and other vendor partners.+ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.+ Lead the team: Hiring, training and developing the team.

Executive Director / Founder

• Feb 2018 - Present

Beyond Rights is a non-profit independent civil institution concerned with humanitarian and community work. It does not engage in any political or sectarian activities, and it complies with the laws and regulations of all countries in which it operates. Beyond Rights is based in Lebanon. Beyond Rights is a non-profit independent civil institution concerned with humanitarian and community work. It does not engage in any political or sectarian activities, and it complies with the laws and regulations of all countries in which it operates. Beyond Rights is based in Lebanon.

Digital Marketing Manager

• Apr 2011 - Feb 2016

+ Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns for the company and clients. + Design, build and maintain social media presence. + Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). + Identify trends and insights, and optimize spend and performance based on the insights. + Brainstorm new and creative growth strategies. + Collaborate with internal teams to create landing pages and optimize user experience. + Evaluate end-to-end customer experience across multiple channels and customer touch points + Collaborate with agencies and other vendor partners. + Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. + Lead the team: Hiring, training and developing the team.

Project Manager

• 2009 - 2011

IJMAA (Union of Arab ICT Associations), In partnership with Mercy Corps based in Damascus, Syria. • Managed humanitarian and development projects in the Middle East region including Lebanon, Syria, and Iraq targeting refugee (Iraqi and Palestinian), and vulnerable host communities in the region. • Coordinated with local communities, relevant authorities and other organizations to ensure the implementation of high-quality programs. • Built local partnerships in Syria, including with SAED, to support programming across Syrian locations such as Jawbar, Zabadani, Mezzeh, among others. • Prepared and produced project reports, proposals, presentations and other documents. • Represented programs to donors, government officials and other parties. • Conducted pre-monitoring visits to assess the suitability of proposed projects, including community needs assessment, and competency and skills assessment of local staff hired as trainers or employees. • Prepare job descriptions for new employees, advertise vacancies, interview candidates, and prepare contracts. • Conducted monitoring visits to assess the effectiveness of projects. • Developed training curriculums and delivered training based on the projects’ needs for capacity building of the targeted beneficiaries to develop communities (Business development, IT, Critical thinking, etc.) • Participated in meetings/workshops/trainings to help increase the local capacity of staff and organizations to respond to emergency and post emergency situations.

Broadband Sales

• 2008 - 2009

Operations and Logistics Manager

• 2007 - 2009

• Co-led humanitarian relief operations during the 2006 was in direct support and aid to several communities as well as internally displaced shelters, through provision of food, hygiene and sanitation supplies, chronic and essential medical care, first aid, as well as psychosocial activities and support to the residents of these areas and centers. • With support from UNICEF, facilitated a national health assessment among IDPs in 2007. • Provided operational oversight and logistical coordination of 2 post-war projects: o A project which consisted of providing existing primary health care centers with needed equipment, essential medication, internal refurbishment, as well as capacity building and first aid training o The Youth for Youth project, which included a series of activities with the objective of involving different young people in social development all over Lebanon with special focus war affected areas. • Supported and assisted with the delivery of, and implementation of, all logistics support systems according to Phoenix Logistics policies and procedures, including the receipt or purchase of goods, their storage through a warehousing system, and organized distribution in accordance with donor protocols. • Assisted with searching and communicating with vendors of the local market as part of the procurement process. • Managing procurement process in support of the organization activities including solicitation process (RFQ, RFP, ITB, contracting) quality control on received supplies and deliveries to beneficiaries. • Updated the general procurement tracking files and the overall logistics reports. • Coordinated with other departments within Phoenix (Finance and Program) to ensure program needs are met in line with budget and donor requirements. • Managed transport planning which included arranging all the Travel requests for the staff and visitors within Lebanon.

Public Relations Officer

• Sep 2006 - Sep 2007

Rehabilitation Consultant

• 2006 - 2007

• Aided refugees from South Lebanon in 2006 during the war , through provision of shelter, health care, food and essential needs supplies, in addition to providing resources to facilitate and organize educational and recreational activities for children). • Supported the logistical efforts to transition families through the set-up of informal shelters, during the process of physical rehabilitation of their homes. • Oversaw the rehabilitation of schools, roads, family homes, and health facilities, including the start-up which included a bidding process to recruit contractors, and the follow up supervision and monitoring of the work, in line with budget and quality requirements. • Coordinated and arranged meetings with representatives from ministries, municipalities and community leaders, necessary for the endorsement and implementation of the project. • Planned and organized events for the project. • Kept an eye on public opinion about the project and particular issues. • Developed and implemented communication strategies for the project. • Responded to inquiries from the public, media, and other sectors. • Handled the coordination with marketing agencies for implementing the project Ads and website.

Customer Support Team Leader

• 2000 - 2005