Zhuoxin Yang
Marketing Analyst at CheersYou International Consulting- Claim this Profile
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Bio
Credentials
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Microsoft Office Specialist Master Certification (MOS)
MicrosoftAug, 2020- Nov, 2024 -
Foster Excel Credential
University of Washington - Michael G. Foster School of BusinessOct, 2019- Nov, 2024
Experience
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CheersYou International Consulting
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United States
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Education Administration Programs
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1 - 100 Employee
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Marketing Analyst
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Jul 2021 - Present
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Avidian Technologies
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United States
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Software Development
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1 - 100 Employee
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Marketing Data Analyst
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Apr 2021 - Present
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Technology and Business Association
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United States
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Non-profit Organizations
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1 - 100 Employee
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Vice President
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Oct 2020 - Present
• Selected to lead a team of 19 students in organizing an event to provide a forum for students to address emerging developments in the technology and business sectors, as well as to connect business ideas and technical skills.• Faced the challenge of reaching out to experts due to the low response rate on LinkedIn during the pandemic. To raise awareness, we decided to promote on a variety of social media platforms, and then use email and internal referrals to find guest speakers.• Successfully held the "Know Your Data Jobs" panel, which brought together over 60 students and 5 professionals.
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University of Washington
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United States
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Higher Education
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700 & Above Employee
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Chairman of leadership committee
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Dec 2019 - Present
• Lead a group of 10+ people to organize and facilitate logistics for professional panel meetings, such as guest lists, presentations, catering, and marketing materials, in order to help FIUTS facilitators improve their leadership and networking skills.• A series of leadership panels and discussions were held. Developed a survey to collect data from participants and discovered that the lack of an effective database and marketing plan was the cause of the low participation rate in each activity. Created and maintained a robust database of panelists and facilitators, as well as promoted activities across various channels.• Grew the number of event attendee from 20+ to 40+ students after the implementation of the new strategy.
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Data on Demand China Ltd. 德昂信息技术(北京)有限公司
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China
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Information Services
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1 - 100 Employee
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Business Intelligence Analyst
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Dec 2020 - Jun 2021
• Developed data visualization projects that are used to evaluate the company's sales during the 2010s in dimensions such as different time scales, products, channels, and various groupings in each branch of the insurance company.• Constructed 3 MicroStrategy Dashboards and each was used to analyze overall performance using heat map, combo, and area chart to analyze loss ratio, settled loss, and outstanding loss of premium income and policy quantities.• Identified loss ratio was high in Q3 and Q4 of 2019 and 2020, which indicates that insurance fraud may be a possible issue.
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The Johns Hopkins University - Carey Business School
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United States
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Education Management
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200 - 300 Employee
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Undergraduate research - Business Analysis
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Oct 2020 - Jan 2021
• Predicted the market potential of SMRTFOOD's latest food product "Packet-12," examined the relationship between price and store volume in deciding sales, and calculated the best marketing combination for the company, which it would employ in production to produce the most overall sales and benefit, and to aid the company's success.• Developed regression models using Excel and Minitab and robust multiple regression analysis, revealing that the company's demand forecast is reliable and that the market potential of a new product is important. In this program, I received an A. The paper was approved to be discussed at the CEBMM conference in 2021.
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Skagit Valley College
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United States
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Higher Education
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300 - 400 Employee
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Program Coordinator
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Sep 2018 - Sep 2019
• Handled incoming phone calls and other communications. Managed and updated paperwork of international students. Created, entered and maintained information to the database.• Created new files and brochures to market international program to other schools, individual and agency, oversea and answered questions from them through cell phones and emails. Coordinated events and successfully planed and assisted in holding several conferences for agency from other countries.• Directed the international friendship program and discovered that the physical collection of info was inefficient and error prone. Incorporated participants' information into Excel, declining data entry mistakes.• Created marketing-oriented social media content. assisted students with registration, financial aid, and housing
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Outreach Analyst
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Apr 2018 - Feb 2019
• Gathered and sorted out the data of international students' students from overseas schools using Excel, and then implemented a dynamic engagement outreach strategy to contact those prospective international students. Reached out to those students on various platforms, attracted students to attend Skagit Valley College, and offered consultancy services and other resources to students who were accepted into Skagit Valley College.• Increased enrollment rate of international students to 20+ per quarter due to the effective outreach strategy.
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Backstage Crew
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Nov 2018 - Nov 2018
• Responsible for different procedures of stage performances including cast member, props arrangement, and scenery setting. • Assisted in stage and lighting design. Cooperated with the actors to complete the corresponding dance movements and helped the actors quickly change clothes at the turn of the show. The show lasted for a month and had total hundreds of audiences.
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Education
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University of Washington - Michael G. Foster School of Business
Undergraduate, Information System and Supply Chain Management -
Skagit Valley College
Associate's degree, Business