Zhiyuan Zhu
Revenue Manager at Nova Vacation Homes- Claim this Profile
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English Professional working proficiency
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Mandarine (Chinese) Native or bilingual proficiency
Topline Score
Bio
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Credentials
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Hootsuite Platform Certification
HootsuiteSep, 2021- Sep, 2024 -
Hootsuite Social Marketing Certification
HootsuiteMar, 2021- Sep, 2024 -
Certification in Hotel Industry Analytics (CHIA)
AHLEI - American Hotel & Lodging Educational InstituteMay, 2021- Sep, 2024 -
Serving it right
Responsible Service BCJan, 2019- Sep, 2024 -
Food Safe Level 1
Island Health - Vancouver Island Health AuthorityNov, 2018- Sep, 2024
Experience
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Nova Vacation Homes
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United States
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Investment Management
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1 - 100 Employee
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Revenue Manager
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Jun 2023 - Present
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Channel Manager
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Mar 2023 - Present
• Managed and optimized multiple booking channels, including Airbnb, Vrbo, Top Villas, and MHVB, resulting in a 5% increase in bookings and revenue.• Conducted market research and analysis to identify new revenue opportunities, resulting in the successful expansion of the company's vacation rental portfolio.• Collaborated with cross-functional teams to streamline processes and enhance guest experiences, resulting in a 34% increase in guest satisfaction ratings.• Developed and executed effective pricing strategies, resulting in a 3.7% increase in average daily rates and a 4.8% increase in revenue per available room (RevPAR).• Communicated with account managers of different distribution channels to build strong relationships and optimize listings, resulting in an 8% increase in visibility and bookings from these channels. Show less
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Marketing Associate
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Oct 2022 - Mar 2023
• Monitored revenue and occupancy pace for over 200 vacation homes using PriceLabs.• Increased click-through rate by 5% by creating attractive content on Airbnb.• Adjusted pricing strategy and increased revenue by 12.8% by creating competitor sets in different markets using Keydata.• Maintained listings on the front page of Airbnb by optimizing keywords with an SEO tool.• Boosted revenue by 16% by promoting a successful Christmas marketing campaign on Mailchimp.• Increased conversion rate by 10% through effective social media campaigns on Pinterest, Instagram, and TikTok Show less
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Letterbox Doughnuts
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Canada
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Food and Beverage Services
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Marketing Advisor
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Jan 2022 - Jul 2022
• Worked collaboratively with teammates to successfully achieve project goals. • Leveraged Google Ads and SEO to increase website exposure and drive traffic. • Utilized surveys to gather customer feedback and guide the direction of future products. • Redesigned and optimized the website using WordPress, resulting in improved performance and user experience. • Revamped the content strategy on Instagram and TikTok, resulting in increased engagement and follower growth. • Worked collaboratively with teammates to successfully achieve project goals. • Leveraged Google Ads and SEO to increase website exposure and drive traffic. • Utilized surveys to gather customer feedback and guide the direction of future products. • Redesigned and optimized the website using WordPress, resulting in improved performance and user experience. • Revamped the content strategy on Instagram and TikTok, resulting in increased engagement and follower growth.
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Howard Johnson by Wyndham Victoria
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Canada
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Hospitality
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Front Desk Agent
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Sep 2020 - Jul 2021
• Greeted guests and responded to special requests, inquiries, and issues in a timely, efficient, and personable manner to resolve the guests' concerns • Answered the calls and provided information about the hotel, restaurant, nearby attractions, room rate, room size, and amenities • Managed the invoice and verified the guests' payment methods to ensure the accuracy of the check-out and reservation process • Collaborated with the housekeeping department to ensure the rooms are ready for the new guests • Reviewed the shift tasks and ensured the subsequence shift colleagues stayed on one page Show less
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Fairmont Empress
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Canada
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Hospitality
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100 - 200 Employee
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Houseperson
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Mar 2019 - Mar 2020
• Assisted colleagues in creating a productive working environment • Organized and completed tasks with high efficiency and time management • Solved the guest complaints with effective communication • Ensured the hotel places are organized and clean to increase the guests' experiences • Earned the best employee award for August 2019 • Assisted colleagues in creating a productive working environment • Organized and completed tasks with high efficiency and time management • Solved the guest complaints with effective communication • Ensured the hotel places are organized and clean to increase the guests' experiences • Earned the best employee award for August 2019
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Holiday Inn Express & Suites Victoria - Colwood
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Canada
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Hospitality
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1 - 100 Employee
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Job Shadowing
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Jan 2019 - Jan 2019
• Assisted Front Desk Agents with guest check-in • Acquired OPERA Property Management System knowledge • Understand the responsibility of the General Manager • Supported the maintenance department to maintain the comfort of rooms • Assisted Front Desk Agents with guest check-in • Acquired OPERA Property Management System knowledge • Understand the responsibility of the General Manager • Supported the maintenance department to maintain the comfort of rooms
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Education
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Schulich School of Business - York University
Master's degree, Marketing -
Royal Roads University
Bachelor’s Degree, International Hotel Management