Zhiyuan Zhu

Revenue Manager at Nova Vacation Homes
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Contact Information
Location
Toronto, Ontario, Canada, CA
Languages
  • English Professional working proficiency
  • Mandarine (Chinese) Native or bilingual proficiency

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Credentials

  • Hootsuite Platform Certification
    Hootsuite
    Sep, 2021
    - Sep, 2024
  • Hootsuite Social Marketing Certification
    Hootsuite
    Mar, 2021
    - Sep, 2024
  • Certification in Hotel Industry Analytics (CHIA)
    AHLEI - American Hotel & Lodging Educational Institute
    May, 2021
    - Sep, 2024
  • Serving it right
    Responsible Service BC
    Jan, 2019
    - Sep, 2024
  • Food Safe Level 1
    Island Health - Vancouver Island Health Authority
    Nov, 2018
    - Sep, 2024

Experience

    • United States
    • Investment Management
    • 1 - 100 Employee
    • Revenue Manager
      • Jun 2023 - Present

    • Channel Manager
      • Mar 2023 - Present

      • Managed and optimized multiple booking channels, including Airbnb, Vrbo, Top Villas, and MHVB, resulting in a 5% increase in bookings and revenue.• Conducted market research and analysis to identify new revenue opportunities, resulting in the successful expansion of the company's vacation rental portfolio.• Collaborated with cross-functional teams to streamline processes and enhance guest experiences, resulting in a 34% increase in guest satisfaction ratings.• Developed and executed effective pricing strategies, resulting in a 3.7% increase in average daily rates and a 4.8% increase in revenue per available room (RevPAR).• Communicated with account managers of different distribution channels to build strong relationships and optimize listings, resulting in an 8% increase in visibility and bookings from these channels. Show less

    • Marketing Associate
      • Oct 2022 - Mar 2023

      • Monitored revenue and occupancy pace for over 200 vacation homes using PriceLabs.• Increased click-through rate by 5% by creating attractive content on Airbnb.• Adjusted pricing strategy and increased revenue by 12.8% by creating competitor sets in different markets using Keydata.• Maintained listings on the front page of Airbnb by optimizing keywords with an SEO tool.• Boosted revenue by 16% by promoting a successful Christmas marketing campaign on Mailchimp.• Increased conversion rate by 10% through effective social media campaigns on Pinterest, Instagram, and TikTok Show less

    • Canada
    • Food and Beverage Services
    • Marketing Advisor
      • Jan 2022 - Jul 2022

      • Worked collaboratively with teammates to successfully achieve project goals. • Leveraged Google Ads and SEO to increase website exposure and drive traffic. • Utilized surveys to gather customer feedback and guide the direction of future products. • Redesigned and optimized the website using WordPress, resulting in improved performance and user experience. • Revamped the content strategy on Instagram and TikTok, resulting in increased engagement and follower growth. • Worked collaboratively with teammates to successfully achieve project goals. • Leveraged Google Ads and SEO to increase website exposure and drive traffic. • Utilized surveys to gather customer feedback and guide the direction of future products. • Redesigned and optimized the website using WordPress, resulting in improved performance and user experience. • Revamped the content strategy on Instagram and TikTok, resulting in increased engagement and follower growth.

    • Front Desk Agent
      • Sep 2020 - Jul 2021

      • Greeted guests and responded to special requests, inquiries, and issues in a timely, efficient, and personable manner to resolve the guests' concerns • Answered the calls and provided information about the hotel, restaurant, nearby attractions, room rate, room size, and amenities • Managed the invoice and verified the guests' payment methods to ensure the accuracy of the check-out and reservation process • Collaborated with the housekeeping department to ensure the rooms are ready for the new guests • Reviewed the shift tasks and ensured the subsequence shift colleagues stayed on one page Show less

    • Canada
    • Hospitality
    • 100 - 200 Employee
    • Houseperson
      • Mar 2019 - Mar 2020

      • Assisted colleagues in creating a productive working environment • Organized and completed tasks with high efficiency and time management • Solved the guest complaints with effective communication • Ensured the hotel places are organized and clean to increase the guests' experiences • Earned the best employee award for August 2019 • Assisted colleagues in creating a productive working environment • Organized and completed tasks with high efficiency and time management • Solved the guest complaints with effective communication • Ensured the hotel places are organized and clean to increase the guests' experiences • Earned the best employee award for August 2019

    • Canada
    • Hospitality
    • 1 - 100 Employee
    • Job Shadowing
      • Jan 2019 - Jan 2019

      • Assisted Front Desk Agents with guest check-in • Acquired OPERA Property Management System knowledge • Understand the responsibility of the General Manager • Supported the maintenance department to maintain the comfort of rooms • Assisted Front Desk Agents with guest check-in • Acquired OPERA Property Management System knowledge • Understand the responsibility of the General Manager • Supported the maintenance department to maintain the comfort of rooms

Education

  • Schulich School of Business - York University
    Master's degree, Marketing
    2021 - 2022
  • Royal Roads University
    Bachelor’s Degree, International Hotel Management
    2017 - 2021

Community

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