Zhirui(Ricky) Hu
Scrum Master at Paula's Choice Skincare Europe - Unilever Prestige- Claim this Profile
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Chinese Native or bilingual proficiency
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English Full professional proficiency
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Dutch Elementary proficiency
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Bio
Peter van der Putten
I was Zhirui’s supervisor on this thesis on runaway feedback loops in machine learning. He took a very original and creative approach to the topic by creating a game that makes the danger of such loops experienceable in a predictive policing storyline. Zhirui is creative and persistent and combines his interest in data analytics with a broader design and application point of view. It was a pleasure to work with him.
Peter van der Putten
I was Zhirui’s supervisor on this thesis on runaway feedback loops in machine learning. He took a very original and creative approach to the topic by creating a game that makes the danger of such loops experienceable in a predictive policing storyline. Zhirui is creative and persistent and combines his interest in data analytics with a broader design and application point of view. It was a pleasure to work with him.
Peter van der Putten
I was Zhirui’s supervisor on this thesis on runaway feedback loops in machine learning. He took a very original and creative approach to the topic by creating a game that makes the danger of such loops experienceable in a predictive policing storyline. Zhirui is creative and persistent and combines his interest in data analytics with a broader design and application point of view. It was a pleasure to work with him.
Peter van der Putten
I was Zhirui’s supervisor on this thesis on runaway feedback loops in machine learning. He took a very original and creative approach to the topic by creating a game that makes the danger of such loops experienceable in a predictive policing storyline. Zhirui is creative and persistent and combines his interest in data analytics with a broader design and application point of view. It was a pleasure to work with him.
Credentials
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Professional Scrum Master™ I (PSM I)
Scrum.orgJul, 2023- Nov, 2024 -
Inburgeringsexamen
Dienst Uitvoering Onderwijs (DUO)Apr, 2021- Nov, 2024 -
IBM Data Science Specialization
CourseraMay, 2020- Nov, 2024 -
Scrum: The Basics
LinkedInFeb, 2020- Nov, 2024 -
Microsoft Excel - Advanced Excel Formulas & Functions
UdemyJan, 2020- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJan, 2020- Nov, 2024
Experience
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Paula's Choice Skincare Europe
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Netherlands
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Personal Care Product Manufacturing
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100 - 200 Employee
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Scrum Master
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Jan 2022 - Present
+ Helping the Product Owner communicate with the Scrum Team by creating an environment for clear communication and understanding.+ Conducting and facilitating Scrum Events as needed or requested+ Aids the team to understand the need for concise and clear Product Backlog items.+ Makes sure that the Product Owner understands and practices Agility+ Remove impediments to the progress of the Scrum team+ Plan Scrum implementations within the organization+ Help the Stakeholders and employees to understand and enact Scrum and empirical Product Development.+ Work with other Scrum Masters to strengthen the effectiveness of the Scrum application in the organization. Show less
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Frontend Developer and UX designer
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Nov 2020 - Present
+ Manage Front End for all (7) webshops;+ Further develop and optimize online platforms with allround Front End and JavaScript skills;+ Creating interactive designs and wireframes;+ Implementing and owning page designer in Salesforce;+ Creating user journeys, designing for human computer interaction, creating responsive and mobile first designs;+ Support A/B-testing and usability tests;+ Design digital experiences that work in the broader customer context, and build bridges between digital and physical touchpoints;+ Workshop facilitation, preparation of documents and presentations and more... Show less
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IMTwente
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Enschede, Overijssel Province, Netherlands
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Digital Marketing
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Mar 2017 - Jun 2017
Marketing Analytics -Built buyers' persona(including customer demographics, behavior patterns, motivations, and goals) to improve the ads materials for the target group. -Marketing analysis (7P's method, SWOT, competitor analysis), and converted into reports. Campaign Management -Facebook ads campaign on products/service for IMTwente, post engagements (the number of times people have engaged with the posts through likes, comments, and shares, etc.) has increased 82%. -Developed a transmedia storytelling strategy (through social media and traditional media) to increase following and brand value Show less
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Hubei Yixing Real Estate Ltd.
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Wuhan, Hubei, China
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Visual Designer
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Nov 2013 - Apr 2014
Front-end & Visual design -Develope website based on customer analysis, A/B Testing and website maintenance -Visual products design(posters, VI, promotional video)based on customer analysis and trending events Analytics -Tracking and analyzing hot topics and convert into advertisable visual products. -Internal research and analysis on corporate identity - design distinctive visual identity products to attract the target audience, and difference from competitor -Research and anlysis users' browsing habits and behavior through survey, interview Show less
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Education
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2017 - 2019
Leiden University
Master of Science - MS, Media Technology -
2015 - 2017
Saxion University of Applied Sciences
Bachelor of Applied Science (BASc), Art and technology -
2020 - 2020
Harvard Business School Online
Business Analytics -
2008 - 2012
Hubei University of Technology
Bachelor's Degree, Visual Design
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