Experience

CMI Media Group

• United States
• Advertising Services
• 700 & Above Employee

• Senior SEO Analyst

  • Sep 2023 - Present



Direct Agents

• United States
• Advertising Services
• 100 - 200 Employee

• Search Engine Optimization Analyst

  • Jan 2023 - Apr 2023

  • Streamline and automate SEO reporting system by creating an automated monthly SEO reports across all clients using Google Looker Studios• Identify identify gaps in content based on keyword research and user needs to create an cohesive content strategy• Increase organic visibility and ensure content is easily accessible target audience by optimizing website copy and blogs• Update and publish content within CMS systems to maintain content relevance and gain user engagement• Track, report, and provide new client strategy based on website analytics performance with tools such as Google Analytics, Google Search Console, and SEMRush• Performing site quality assessments, such as site speed audits, through tools (ex. ScreamingFrog, Google Lighthouse)• Develop and test new landing page messaging, layouts, sections, and enrollment offers to increase on-site conversion rate• Streamline and automate SEO reporting system by creating an automated monthly SEO reports across all clients using Google Data Studios • Provide UX audits and recommendations to create a better end-user experience for client sites, with a focus on bridging the gap between across mobile and desktop site experiences Show less

• SEO Coordinator

  • Jan 2022 - Dec 2022

• SEO Associate

  • Aug 2021 - Dec 2021



Queens Gambit

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Social Media Marketing Intern

  • Feb 2021 - May 2021

  • Studied customer journey to redesign and integrate a more intuitive landing page; increased class registration by 25% and volunteers by 35% • Helped write and distribute customer stories on social media and company website • Used internal systems to help manage projects and stay connected in remote work environment • Brainstormed for content ideas for the content calendar with the social media team • Created social media posts and write compelling copy that speaks to different types of audiences Show less



CCRP Course

• United States
• Higher Education
• 1 - 100 Employee

• Content Strategist

  • Jun 2020 - Oct 2020

  • Refine SEO on-page optimization and web site maintenance for 100+ clinical research education articles • Became an expert on clinical research through conducting in-depth research on complicated topics • Write data-driven content to drive brand awareness, site traffic, search visibility, and content promotion • Collaborated with co-founder to oversee digital content marketing and identify marketing copy needing updating and revisions • Brainstormed with content manager to make recommendations for new and innovative content • Improve user consumption by leveraging data from google analytics and keyword research Show less



The Humanology Project

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Editor In Chief

  • Jul 2019 - Jun 2020

  • Led a team of 10 writers and editors; conducted regular check-ins and provided in-depth, constructive feedback to writers and editors, and manage production timelines across all assigned projects• Proofread, edited, and revised biweekly article content for clarity, quality, relevance to target audience• Facilitated cross-functional collaboration and mediated conflicts between writers, editors,and eboard members• Ensured that biweekly online publications follow organization writing guidelines and followed best practices for content creation process, structure, and editorial strategy• Held weekly workshops on improving the quality and reach of content as well as the ways teams work together to produce and share content Show less

• Writing Intern

  • Aug 2018 - Jun 2019

  • Researched and summarized peer-reviewed mental health journals and clinical data; turn complex topics into simple, easy-to-understand content• Ensured content is relevant, timely, and useful for readers with and without background knowledge• Created new content biweekly to editor; reviewed and implemented edits and feedback timely



Stony Brook University

• United States
• Higher Education
• 700 & Above Employee

• Undergraduate Fellow

  • Aug 2018 - Dec 2018

  • Co-taught weekly seminars to help first-semester freshmen through the college transition • Listened to student needs and experiences at individual meetings to offer emotional support and direct them to appropriate resources • Co-taught weekly seminars to help first-semester freshmen through the college transition • Listened to student needs and experiences at individual meetings to offer emotional support and direct them to appropriate resources



Stony Brook University

• Undergraduate Researcher

  • Oct 2017 - Jun 2018

  • Support the development of publications and a PhD mentor's research thesis through an independent project • Meticulously documented and annotated analyses and observations in researcher log • Presented end of year data with an abstract and creating tables and other data visualizations to present to the team for review and discussion • Support the development of publications and a PhD mentor's research thesis through an independent project • Meticulously documented and annotated analyses and observations in researcher log • Presented end of year data with an abstract and creating tables and other data visualizations to present to the team for review and discussion