Experience

GEC Academy

• China
• Education Management
• 1 - 100 Employee

• Brand Director

  • Jan 2019 - Present



Spearhead Integrated Marketing Communication Co., Ltd.

• China
• Advertising Services
• 1 - 100 Employee

• Brand Manager

  • Sep 2016 - Jan 2019

  1. Implement the definition of brand strategy and brand image of Spearhead Group. Identify key issues and define long term brand objectives to provide an optimal input for the overall brand and portfolio strategy. Develops and gains alignment around annual branding plan and initiative calendar. Ensure company and its subsidiaries are adhered to in the documentation of brand spend.2. Manage the marketing budget and ensure the expenditure is spent in accordance to the brand plan.3. Manage the appointed PR, media, event agencies and other vendors.4. Work closely with stakeholders from business operations, corporate reputation, governmentrelationship, CSR and investor relationships.5. Regularly liaise with B2B and involve them in the planning of brand activities to ensure synergywith marketing cycles and sales plans. Key focus on portfolio optimization, new product and solutions development and product launching communications.



Office of the Manhattan Borough President, Gale A. Brewer

• Government Administration
• 1 - 100 Employee

• Assistant Coordinator

  • Jun 2015 - May 2016

  Mainly responsible for planning events and art exhibitions in the borough president’s gallery by month. Maintain productive and long last relationship with New York based artists and local schools. Promote shows through press releases and eblast. Research and document local art institutes for archive. Assist with management of grant applications for NGO art groups in Manhattan.