Experience

KnowYourself知我探索

• China
• Technology, Information and Internet
• 1 - 100 Employee

• Chief Business Officer & Partner

  • Jun 2019 - Present

  • Led a commercialization team to drive the growth of five business lines including advertisement, courses, text counseling, psychological assessment, and corporate services• Developed and launched offline business “PracticeInCity”, China’s first mental-wellness studio• Established business cooperation with global companies; Built partnerships with education and public institutions • Expanded into corporate psychological services by building a B2B team, securing corporate clients, and holding workshops

• Commercial Principal

  • Feb 2018 - Jun 2019

  • Pivoted business to prevention and awareness promotion of mental health issues; Built team to explore new products such as online courses and assessments and secured A round funding• Grew user base through online user acquisition campaigns and social media promotions; Increased market share by 25% and led the company to become one of China’s top three psychological assessment brands• Established a part-time team of specialists globally and developed strategic collaborations with respected international psychological institutions to provide comprehensive product development expertise

• Commercial Director

  • Feb 2017 - Feb 2018

  • Designed and implemented the company’s first commercialization model; Built a client network and partnered with leading media agencies in China• Built the commercialization team from scratch, recruiting core team members, establishing standard operating procedures, and holding training sessions; Increased team operating efficiency by 15%



Yichuan Culture

• China

• Commercial Director

  • Aug 2016 - Nov 2016

  VC-backed content creation startup producing and distributing social media entertainment content that reached 2m people• Drove commercialization strategy development and execution, leading a 3-member team to establish a target client network and form partnerships with global media agencies VC-backed content creation startup producing and distributing social media entertainment content that reached 2m people• Drove commercialization strategy development and execution, leading a 3-member team to establish a target client network and form partnerships with global media agencies



Caixin Media

• China
• Online Audio and Video Media
• 1 - 100 Employee

• Advertising Department - Project Manager

  • Jul 2015 - Jun 2016

  • Created industry’s first VR documentary for Siemens, utilizing innovative VR creation ideas and shooting methods, helping establish Caixin’s leadership in the VR content production industry; Increased project profit margins by 20%• Oversaw a project team of 5 to plan and implement an integrated marketing campaign for GE, leading external and internal cross-function communications; Achieved the firm’s highest annual revenue of $1M with 50% incremental revenue from 6 new clients • Created industry’s first VR documentary for Siemens, utilizing innovative VR creation ideas and shooting methods, helping establish Caixin’s leadership in the VR content production industry; Increased project profit margins by 20%• Oversaw a project team of 5 to plan and implement an integrated marketing campaign for GE, leading external and internal cross-function communications; Achieved the firm’s highest annual revenue of $1M with 50% incremental revenue from 6 new clients



Alipay

• China
• Technology, Information and Internet
• 700 & Above Employee

• Marketing Assistant

  • Sep 2014 - May 2015

• Caixin Energy - Journalist Intern

  • Jul 2014 - Aug 2014