Experience

Mythrill

• Armenia
• Entertainment
• 1 - 100 Employee

• Product Marketing Manager

  • Feb 2022 - Present

  - Collaborated with authors to curate a compelling sci-fi and fantasy content library that engages and retains our target audience - Managed the app and its content, ensuring a timely and optimized user experience - Utilized Firebase to send targeted notifications and in-app messages that drive user engagement and retention - Analyzed user data using Google Data Studio to inform product strategy and marketing initiatives - Created effective email campaigns with Mailchimp to increase user engagement - Worked closely with Production and Design teams to develop visually compelling campaigns that align with marketing strategies and goals - Managed content on the company website, App store, and Google Play store. - Continuously evaluate and refine marketing strategies to drive growth and improve customer engagement, using market trends and customer insights to inform decisions. - Manage, oversee, and motivate production, marketing, and growth teams, collaborating with stakeholders to develop strategies for both B2B and B2C sectors. - Contributed to the overall business strategy and helped drive growth for the company by developing and implementing marketing plans and campaigns to increase brand awareness and customer engagement.



ArctX

• Armenia
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Marketing Manager

  • Jun 2021 - Feb 2022

  - Collaborated with cross-functional teams (Design, Video, Content, Acquisition, Product, Sales, HR) to develop and execute comprehensive marketing strategies for multiple products: ArctX.co, a casino platform Gamble City and an IT solutions provider company called MOA Gaming. - Developed a product strategy and coordinated the creation of a marketing plan to support business objectives- Created, structured, and implemented a Social Media strategy to improve brand visibility and engagement- Produced reports using analytical tools (Google Analytics) and evaluated project execution using relevant KPIs- Established project management and communication frameworks to ensure timely and effective delivery of marketing initiatives- Implemented a company team structure map and worked closely with higher management on managerial tools to optimize team performance- Promoted the company as an employer, representing the brand at large expos, networking events, and other relevant opportunities.

• Marketing Content Manager

  • Nov 2020 - Jun 2021

  - Developed and executed content strategies for multiple products, conducting audience, keyword, and trend research to inform the strategy and collaborating with designers, content creators, and managers to ensure alignment- Managed Social Media accounts, created written and visual content, and executed day-to-day Social Media operations to support marketing objectives and engage with audiences across multiple platforms- Improved data analysis capabilities and leveraged insights to measure the effectiveness of marketing campaigns and optimize content performance- Supported cross-functional teams in the execution of marketing initiatives, collaborating with IT, Product, Design, Video, HR, and Management teams- Developed and implemented Social Media strategies to promote products and increase brand awareness- Created written and video content to promote products and engage with audiences, including marketing copy, website UX texts, banners, posters, and any kind of video material- Managed Social Media accounts and executed day-to-day Social Media operations, improving content performance and engagement metrics



The Crowdfunding Formula - TCF

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Social Media Manager

  • Nov 2018 - Nov 2020

  - Led social media marketing campaigns for multiple successful crowdfunding projects, including Bristly, CIGA Design Z-Series Mechanical Titanium Watch, Winston Privacy, Pico Planting, Wicked Ball & Cheerble Board Game, Mochi Robot, and ROYBI Robot.- Collaborated with project teams to develop and execute social media strategies that resulted in over $1 million in funding for each project.- Created engaging content for social media channels, including Facebook, Twitter, Instagram, and YouTube, to increase brand awareness and drive traffic to campaign pages.- Engaged with project backers by responding to comments and messages, building brand loyalty and trust.- Analyzed social media metrics to optimize performance and improve campaign effectiveness.- Managed social media advertising campaigns to reach target audiences and drive conversions.- Prepared reports on social media performance and presented findings to senior management.- Maintained up-to-date knowledge of social media trends and best practices to ensure effective campaigns.

• Research and Outreach Specialist

  • Jun 2018 - Nov 2018