Experience

Industrial and Commercial Bank of China Frankfurt Branch

• Account Manager

  • Oct 2021 - Present

  · Corporate and institutional customer management, including customer acquisition and maintenance, KYC/due diligence/AML, relationship-building with key accounts.· Analysis reports and reviews of corporate customers and market investment.· Trade finance and liaison with domestic banks, price inquiry & quote, for over 500 million RMB. · Corporate and institutional customer management, including customer acquisition and maintenance, KYC/due diligence/AML, relationship-building with key accounts.· Analysis reports and reviews of corporate customers and market investment.· Trade finance and liaison with domestic banks, price inquiry & quote, for over 500 million RMB.



Kooperationsforum China-Europa e.V.

• Vice General Secretary

  • Feb 2019 - Sep 2021

  · Identified needs of clients from China and Germany, designed, coordinated, organized marketing events for the clients to realize cooperation opportunities and branding projects in various areas like industry, economy and tourism through marketing/brand events and forums.· Being partner with IHK Frankfurt, CIIPA, Chinese local governments, enterprises etc., KCE is a non-profit association aiming to establish communication platform between China and Germany. · Identified needs of clients from China and Germany, designed, coordinated, organized marketing events for the clients to realize cooperation opportunities and branding projects in various areas like industry, economy and tourism through marketing/brand events and forums.· Being partner with IHK Frankfurt, CIIPA, Chinese local governments, enterprises etc., KCE is a non-profit association aiming to establish communication platform between China and Germany.



Huarong Group Deutschland GmbH

• China
• Real Estate

• PR Manager

  • Feb 2018 - Sep 2021

  · Undertook the media outreach for Huarong to improve its public image with regards to its project-Frankfurt Mansion Hotel, the first Chinese style five-star luxurious hotel in Europe.· Facilitated and supported the communication between Huarong and the German and Chinese building contractors, including the hotel management company Diaoyutai MGM. · Undertook the media outreach for Huarong to improve its public image with regards to its project-Frankfurt Mansion Hotel, the first Chinese style five-star luxurious hotel in Europe.· Facilitated and supported the communication between Huarong and the German and Chinese building contractors, including the hotel management company Diaoyutai MGM.



Xinhua News Agency

• Media Production
• 700 & Above Employee

• Correspondent

  • Aug 2011 - Aug 2016

  · Five years of reporting on various aspects of Germany for millions of Chinese readers and audiences via all media channels such as text, photo, video line services and social media with topics ranging from economy and politics to culture and breaking news. Xinhua is China’s national news agency and the most influential Chinese news outlet with over 180 offices worldwide.· Experienced journalist, familiar with working process of the press while possessing valuable media resources both in China and Germany/Europe. Conducted interviews on/with different topics and figures like German President Steinmeier, Syrian refugees, FC Bayern Munich/ Philipp Lahm and reported on the Germanwings crash, German youth football training mechanism, etc.

• Marketing/ PR Manager

  • Aug 2011 - Aug 2016

  · Responsible for marketing and sales of Xinhua’s news products, such as English line service, photo feeds and video materials. Sales directly or via agent to German news agency dpa, TV, newspapers and digital media. During the five years term, the sales had been increased by 100% and customers/subscribers number tripled. Got “Best Employee in Europe Award”.· Enhanced the influence and image of Xinhua as PR manager through planning and executing a series of photo exhibitions, theme topic forums and media partner campaigns. Negotiated and signed long-term media partner of Hamburg Summit, FC Bayern and Paulaner Cup. Initiated a sponsored media campaign for an UN organization (UNCCD) for its conference in Namibia with an animation+video campaign, and news coverage on Xinhua and UN platform, which achieved financial benefits and high social recognition by all related stakeholders.

• Editor of SMS news

  • Jul 2009 - Jul 2011

  · Created and edited news-push customized for mobile phone users.· Collected and analyzed the customer feedbacks.