Zheng Zhu

Asisstant Digital Marketing Manager at Belkin International
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Tokyo Area, JP
Languages
  • Chinese Native or bilingual proficiency
  • Japanese Native or bilingual proficiency
  • English Professional working proficiency

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Bio

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Credentials

  • Digital Marketing Fundamental
    谷歌
    Jul, 2020
    - Nov, 2024
  • OPEN WATER DIVER
    PADI
    Aug, 2016
    - Nov, 2024
  • Google Analytics Individual Qualification (GAIQ)
    Google
    May, 2021
    - Nov, 2024

Experience

  • Belkin
    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Asisstant Digital Marketing Manager
      • Aug 2021 - Present

      Awarded Belkin Best Marketer Prize 2022 Responsible for GTM strategy of all product lines for Japanese market Including but not limited to -Product marketing -PR, media buying -Digital & social media, influencer/kol marketing -Contents creation etc. Awarded Belkin Best Marketer Prize 2022 Responsible for GTM strategy of all product lines for Japanese market Including but not limited to -Product marketing -PR, media buying -Digital & social media, influencer/kol marketing -Contents creation etc.

  • KOMOJU by Degica
    • Japan
    • Financial Services
    • 1 - 100 Employee
    • Sales Marketing Manager
      • Feb 2021 - Aug 2021

      In charge of e-commerce, VR hardware device, gaming products growth strategy, and After service -Valve Index Japan growth -Gaming PC: Razer Blaze series -Game: RPG Maker In charge of e-commerce, VR hardware device, gaming products growth strategy, and After service -Valve Index Japan growth -Gaming PC: Razer Blaze series -Game: RPG Maker

  • DJI
    • China
    • Consumer Electronics
    • 700 & Above Employee
    • Business Development Manager
      • Feb 2017 - Jun 2020

      In charge of the business partnerships of DJI in Japan. Output business strategy, increase the numbers of clients in various fields, explore new business model, focus on user growth, creation of drone commercial infrastructure, and retail business optimization, to improve sales revenueAchievements・Established connections with 200+ partner companies from different industries which includes Tech, consumer electronics, fashion, outdoor, OTA, gaming, automotive, consumer products, etc・Responsible for Global travel campaign for the Japan region from 2018. Partnership with local tourism offices, analyzed market and retail pain points. Japan/Global drone revenue share rose from 2.2% to 3.8%・Lead Top-level IP collaborations with Pokemon Pikachu, Monster Strike, League of Legends, Marvel Iron Man etc. IP customization product campaign from 2017~2019 Show less

    • Product Marketing R&D Japan Front-end (Dual Role)
      • May 2017 - May 2020

      1. In terms of the HQ’s R&D requirements from product line, to match with Japan local camera brand and develop new product functions.2. To cooperate with legal department in Japan and R&D department in China to help products achieve legal and policy compliance and improve localization.Key Achievements・Matching camera brands/products: -SONY/A6&A7 series; -Canon/EOS series; -Panasonic/GH5&S1 series; -Nikon/Z series; -Fujifilm/X-T2, X-T3 series, -Sigma/fp -BlackMagicDesign/Davinci Resolve・Cooperated with product line development, optimized product manual copy expression, improved DJI FLY APP's functions and UI, cooperated with legal affairs and after-sales service to solve legal problems of Japanese users Show less

    • KOL & Content Partnerships (Dual Role)
      • Oct 2017 - Nov 2019

      -Co-marketing Business Partner: To reach out the right strategy top level brands & companies and initiate co-marketing campaign, through contents bring topics and brand awareness to both sides-KOL AcquisitionTo analyze and scout Japan talented KOLs, produce UGC & use cases, and output at mainstream social media to enhance product exposure to increase user engagement.Achievements:・Established connections with 120+ KOL and MCN for DJI creator community, including 2020 Olympic athletes, Japan Winter Olympic team coach, National Geographic photographers, and youtubers etc.・Leading 5 product launch campaigns with output of 25% SNS post contents, official SNS follower growth by 210%/year, support TW and IG post・Established and managed Tiktok official account, gained 60k+ organic video views/month Show less

  • Hakuten Corporation
    • Japan
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Apr 2014 - Jan 2017

      ・Responsible for planning & execution online and offline activities and project management, and Japan Football League club and Esports & game sponsorship ・CLIENTS: Nike, League of Legends, Audi, Huawei, Hisence, Autodesk etc. ・Responsible for planning & execution online and offline activities and project management, and Japan Football League club and Esports & game sponsorship ・CLIENTS: Nike, League of Legends, Audi, Huawei, Hisence, Autodesk etc.

  • Toyota Motor Corporation
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Retail Sales
      • Jun 2006 - Jun 2008

      Awarded Toyota Retail Sales Bronze Prize in East China Region 2007 Awarded Toyota Retail Sales Bronze Prize in East China Region 2007

Education

  • 九州大学 / Kyushu University
    Bachelor's degree, Cultural Anthropology
    2010 - 2014
  • Civil Aviation Management Institute of China
    Aviation logistics
    2004 - 2006

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