Experience

尼尔森IQ中国

• China
• Information Services
• 1 - 100 Employee

• Associate Manager

  • Apr 2021 - Present



NielsenIQ

• United States
• Information Services
• 700 & Above Employee

• Senior Analyst

  • Dec 2018 - Mar 2021



Wilmar International

• Singapore
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Assistant (Arawana)

  • Mar 2018 - Nov 2018

  Independently Responsible for Arawana Tea Seed Oil in Shanghai - Co-work with director and launch the long-term branding, positioning and related strategies of the product - Decide the overall marketing strategy and adjust it based on the characteristics of KA and other sales channels and solve the remained problems. - Stop the downtrend of the sales volume

• New Retail Project Assistant&Leader of online platforms team

  • Jan 2018 - Nov 2018

  Corporate with O2O platforms and assist with developing new projects. - Developing O2O activities on online platforms (京东到家,淘先达,etc) and retailer’s O2O apps - Integrate the internal recourses and develop the online activities with related departments - Assist with developing new projects based on the new-retail tools and internal demands

• Brand assistant of Olivoila and Orchid

  • Nov 2017 - Feb 2018

  Responsible for data analysis, in-store activities and assisting daily work of two teams.

• Marketing Trainee (Assistant of Team Wal-mart)

  • Jul 2017 - Nov 2017

  - Responsible for providing market reports based on both Shanghai and Eastern Region market. - Assisted with monitoring implement process besides of finishing daily work

• Marketing Trainee （Trained in Store and Factory）

  • Jul 2017 - Nov 2017

  Understand how each part of the supply chain interact with the terminal market & Managed 10 chain stores and in-sotre affairs



GENTLEMEN'S TONIC LIMITED

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Consultant

  • Jul 2016 - Sep 2016

  Worked on how to increase brand awareness in Chinese Mainland Market and provided the strategic plan - Analyzed the Chinese male cosmetics market environment and customer's characteristics - Evaluated the competitive advantages of the brand - Provided market entry strategies and justified recommendations,etc. Worked on how to increase brand awareness in Chinese Mainland Market and provided the strategic plan - Analyzed the Chinese male cosmetics market environment and customer's characteristics - Evaluated the competitive advantages of the brand - Provided market entry strategies and justified recommendations,etc.