Influencer Marketing Executive

• Dec 2022 - Present

Digital Marketing Intern

• Jul 2021 - Sep 2021

- TikTok account followers increased by 1K in one month through consumer and competitor keyword research - Assisted in launching live paid English courses - Executed marketing proposal resulted in a 40% increase in course purchase rate and a 20% increase in repurchase rate - Built strong relationships between the internal team and external partners by coordinating of production and creativity. - TikTok account followers increased by 1K in one month through consumer and competitor keyword research - Assisted in launching live paid English courses - Executed marketing proposal resulted in a 40% increase in course purchase rate and a 20% increase in repurchase rate - Built strong relationships between the internal team and external partners by coordinating of production and creativity.

Social Media Content Editor Intern

• Jun 2020 - Aug 2020

- Managed and curated content for the TikTok page, achieving over 25K likes - Analyzed the articles of civic news on three China social media platforms, summarized the posting structures that worked, and created 20 posts on WeChat for news which attracted over 3K readers in total - Managed and curated content for the TikTok page, achieving over 25K likes - Analyzed the articles of civic news on three China social media platforms, summarized the posting structures that worked, and created 20 posts on WeChat for news which attracted over 3K readers in total

Customer Sales

• Apr 2019 - Jun 2019

Responsible for exceeding sales targets, handling customers effectively, maintaining inventory, improving customer service, collaborating with departments, resolving complaints, and demonstrating product knowledge. Responsible for exceeding sales targets, handling customers effectively, maintaining inventory, improving customer service, collaborating with departments, resolving complaints, and demonstrating product knowledge.