Experience

Foxtrot

• Retail
• 100 - 200 Employee

• Head of Category Marketing - Domestic Appliances and Youth Marketing Strategies

  • Jul 2020 - Present

  ● Marketing Strategy Development. Development and implementation of all marketing concepts and strategy over multiple platforms. Delivering a national strategy for the sale of TVs across over 200 stores, leading to an increased market share of 0.4%, 25% increase in Gross Profit and increased turnover of 36% year-on-year. This resulted in a subsequent expansion of this project to other categories. Concept development for targeted youth marketing strategy. Development of strategy for all new product launches. ● Market Research & Analytics. Working with GFK, Carat, and 4Service on data, digital and media analytics and market research to better understand the company’s position in the market and to gain insight into consumers and target audiences. These insights informed subsequent marketing campaigns. This led to enhanced consumer engagement and increased brand recognition. ● Creative Direction. Сreative design for video, print material, promotional products and materials, branded. ● PR: Work with influencers to attract a young audience ● Budgeting. Management and delivery of yearly, quarterly and monthly budgets using Typhoon. Running cost-effective campaigns that delivered positive returns.



VinSmart Ukraine

• Украина

• Head of Marketing with the responsibility for Ukraine

  • Aug 2019 - Apr 2020

  ● Marketing Strategy Development. Identification of market strategies for the company's positioning in a new market in Ukraine. Considering the consumer population and their receptiveness to new products. Understanding the behavioural patterns of target audiences within the new region and how to engage with them to facilitate interaction with the brand. ● Agency and contract management. Contracting design agencies to partner with in order to deliver the aforementioned marketing strategy. Negotiation of terms and agreement of contracts. Collaboration with these agencies to achieve high quality outputs in line with the marketing team’s vision. ● Creative Director. Providing key insights to enable the production of marketing content. Applying the principles of design thinking, ensuring a thorough, iterative process was carried out by reviewing and gathering feedback from other key stakeholders at each stage of creation. ● Budgeting. Planning of marketing budget and marketing activities (annual, quarterly) ● Competitor and Market Analysis. Evaluating the market and comparing competitors to determine pricing structures and effective marketing strategies.



Фокстрот

• Ukraine
• Retail
• 200 - 300 Employee

• Senior marketing and advertising executive

  • Sep 2018 - Aug 2019

  ● Creative Director. Leading the organisation’s re-branding initiative. Working with creative agencies, production, and contractors. Re-design of logo, development of brand voice & persona in the form of a brand mascot (Foxy), management of the upgrading of all stores. This was an important moment for the organisation as it sought to differentiate itself from it’s competitors who had all previously maintained a similar brand and image. Research conducted after one year indicated that following this re-brand, consumer recognition of Foxtrot as a market leader increased.



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Strategic Marketing Leader for UA & REE Markets - Motorola Mobility smartphones

  • Aug 2016 - Apr 2018

  ● Marketing Strategy. Implementing Marketing Strategy for UA & REE, facilitating new product launches ● Event Management. Organisation and support of corporate events, press conferences, teambuilding, training, exhibitions, conferences and social events. PR. Working with journalists and opinion leaders to draw attention to the brand. ● Creative Direction. Providing guidance, in-line with Parent Company branding manual, on the development and creative design for video, print material, promotional products and materials, branded clothing and equipment. Collaboration with retailers on the launch of new products including concept development, control and adjustment of creative and technical organisation, campaign production. ● Financial Management. Negotiating with Partners, budget approval, financial reporting, co-ordination of budgets for video, radio-, TV, Internet, outdoor advertising, and print advertising. ● Company Representative management. Managing a national network of company representatives (approximately 40 people), facilitating weekly sessions to provide important updates and assist with issues that arise. Co-ordinating regular training for representatives on sales and setting targets.



Фокстрот

• Ukraine
• Retail
• 200 - 300 Employee

• Leading specialist for document management and reporting for the Marketing Communication Department

  • May 2011 - Aug 2016

  ● Contract and document management. Review and negotiation of marketing contracts, with particular attention paid to legal terminology. ● Client facilitation and maintenance. Structuring the basis of lease for Partners and stores, control of registration of POS stores with materials, placement of brand zones in retail outlets, visual merchandising. ● Content creation. Preparation and approval of materials and layouts for the corporate digest, delivery of the newspaper to the press. ● Contract and document management. Review and negotiation of marketing contracts, with particular attention paid to legal terminology. ● Client facilitation and maintenance. Structuring the basis of lease for Partners and stores, control of registration of POS stores with materials, placement of brand zones in retail outlets, visual merchandising. ● Content creation. Preparation and approval of materials and layouts for the corporate digest, delivery of the newspaper to the press.



PJSC «PC «Chernivtsioblenergo», Power supply company

• Chernivtsi Region, Ukraine

• Economist for Tariff policy and Planning Department

  • Oct 2008 - May 2011

  ● Analytics. Review of energy usage data to calculate projections in order to facilitate distribution of electricity supply in accordance with regional requirements. Establish subsequent Plan tariffs for electricity power transfer and supply to individual and business entities. ● Budgeting and cost reporting. Budget preparation, analysis and maintenance. Expense management in co-ordination with NKRE (Parent Organisation). ● Stakeholder engagement. Regular reporting to company shareholders on securities.