Zhanna Petersen
Marketing Services Specialist at Children's HeartLink- Claim this Profile
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Bio
Experience
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Children's HeartLink
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing Services Specialist
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Jul 2018 - Present
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University of Minnesota-Twin Cities
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United States
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Education Management
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Teaching Assistant
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Sep 2015 - Jun 2017
Contributed to the development of teaching and examination materials for several mass communications courses. Provided effective timely and appropriate feedback to students in the assessment and learning process. Contributed to the development of teaching and examination materials for several mass communications courses. Provided effective timely and appropriate feedback to students in the assessment and learning process.
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Freelance / Self-employed
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Human Resources Services
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100 - 200 Employee
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ESL Instructor
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Feb 2012 - Jul 2015
Prepared non-native speakers for TOEFL and other English language tests, job interviews and daily English usage. Designed and organized educational materials by using social media platforms. Prepared non-native speakers for TOEFL and other English language tests, job interviews and daily English usage. Designed and organized educational materials by using social media platforms.
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Freelance
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Egypt
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Human Resources
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1 - 100 Employee
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Writer/Translator in Russian language media
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Nov 2010 - Jan 2012
Reported on events and created advertising copy for Russian language print and online media. Reported on events and created advertising copy for Russian language print and online media.
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RIA Novosti
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Russian Federation
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Media Production
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200 - 300 Employee
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Chief of Regional Correspondent Network in Russia
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Jul 2009 - Jun 2010
Coordinated a network of almost 80 correspondents in nearly 70 Russian cities, extending reporters presence in five other cities. Held responsibility for planning and delivering daily and long-term editorial directions for news coverage and feature stories on political, economic and social issues in Russia. Coordinated the coverage of national elections in Russia. Oversaw a team of 6 copy editors, while ensuring the enhancement of fact-checking and proofreading. Increased a number of investigative and long-term stories by coaching correspondents. Represented the agency at media and business events. Show less
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Correspondent
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Jun 2007 - Jun 2009
Reported news stories and wrote feature articles on a wide range of topics, including politics and economy. Interviewed experts in different fields including high rank politicians. Built a large network of newsmakers, including policy makers, subject-matter experts and PR professionals. Required regular travel.
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Communications Officer
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Jul 2004 - Jun 2007
Involved in brand building for two governors, including creating and implementing communications campaigns and media planning. Drove higher performance of the government website by improving its news content. Engaged reporters and pitched stories for placement in mainstream and local media. Participated in crisis communication planning and execution. Arranged interviews and press events with the governor and policy makers. Involved in brand building for two governors, including creating and implementing communications campaigns and media planning. Drove higher performance of the government website by improving its news content. Engaged reporters and pitched stories for placement in mainstream and local media. Participated in crisis communication planning and execution. Arranged interviews and press events with the governor and policy makers.
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Senior Media Relations Officer
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May 2003 - Jun 2004
Spokesperson. Raised awareness and positive perception of the organization by preparing and publishing a monthly print magazine on health safety, labour and consumer rights protection. Wrote press releases and pitched to the media. Arranged press events. Spokesperson. Raised awareness and positive perception of the organization by preparing and publishing a monthly print magazine on health safety, labour and consumer rights protection. Wrote press releases and pitched to the media. Arranged press events.
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Public Relations Specialist
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Oct 2000 - May 2003
Provided a wide coverage of premieres, tours and PR events by creating and executing productive media planning. Developed rebranding initiatives and strategies. Provided a wide coverage of premieres, tours and PR events by creating and executing productive media planning. Developed rebranding initiatives and strategies.
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Education
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University of Minnesota-Twin Cities
Master of Arts in Strategic Communication -
Linguaedge, CA
Certificate in Teaching English to Speakers of Other Languages, TESOL Teacher Training Program