Experience

Synthesis

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• China Beauty Strategist

  • Dec 2019 - Present

  Synthesis unlocks the possibilities of open data. We specialise in Growing Audiences and Changing Preferences so our clients can prioritize and connect. We do this through Human Centred Data Science - a way of understanding data better by understanding the people and context shaping it. As a Cultural Strategist at Synthesis, I go on super secret missions with a team of Data Scientists and Engineers to uncover the power of open data with cultural context, so clients have confidence to prioritise and make long-term bets. I deep dive into the world of Greater China market, on key accounts in the beauty and lifestyle sector. Partner with a leader in luxury beauty across various teams and projects. • Model changing preferences and enduring trends quarterly - not fads - uncover drivers and needs behind rising consumer behaviour using search, social and beauty app data. • Analyse China digital marketing strategies, e-commerce product performance against competitors to understand consumer language and preference for more effective brand communication. • Research on a series of cosmetic categories for how new product innovations could better address consumers’ shifting needs. Show less



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Project Management Intern

  • Jan 2019 - Jun 2019

  Project Management Intern of REAMS--Rail Enterprise Asset Management System • Consolidated monthly reports, documentations and adhered to other administrative matters. • Planned and implemented systemic customer trainings, delivered knowledge transfer. • Comfortable working in a multicultural environment and facilitate various processes Project Management Intern of REAMS--Rail Enterprise Asset Management System • Consolidated monthly reports, documentations and adhered to other administrative matters. • Planned and implemented systemic customer trainings, delivered knowledge transfer. • Comfortable working in a multicultural environment and facilitate various processes



NTU PRCSU - People's Republic of China Student Union

• Singapore

• Publicity & Publication Executive

  • May 2017 - May 2018

  Director of 2018 New Year Concert (NTU biggest anniversary concert with 2000 audience) • Designed 15 performances from Lighting, Screen Visuals, Stage Settings to Acting. • Orchestrated 8 teams of 300+ student staff through 4 full-day rehearsals. Publicity & Publication Executive • Created 5 posters with Photoshop, edited 4 two-minute videos for club events. • Led a team of 11, mentored and trained members on Adobe skills. Concert Makeup Artist • Designed 4 stage looks according to vibe of the shows. • Did full-face makeup for about 25 performers. Show less



Aithent Inc.

• United States
• Software Development
• 200 - 300 Employee

• Summer Intern

  • May 2017 - Jul 2017

  • Collected and refined customer requirements for project online system. • Deigned advertising brochure, selected and ordered customer gifts for company events. • Collected and refined customer requirements for project online system. • Deigned advertising brochure, selected and ordered customer gifts for company events.