Zhanar Apuova

Chief Project Manager at АО "Altyn Bank"​
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Contact Information
us****@****om
(386) 825-5501
Location
Kazakhstan, KZ
Languages
  • English Full professional proficiency
  • Kazakh Native or bilingual proficiency
  • Russian Native or bilingual proficiency

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Bio

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Credentials

  • Agile Meets Design Thinking
    Coursera Course Certificates
    Mar, 2021
    - Nov, 2024
  • Digital Product Management: Modern Fundamentals
    Coursera Course Certificates
    Feb, 2021
    - Nov, 2024
  • Agile и Scrum в работе над проектами и продуктами
    Coursera Course Certificates
    Jan, 2021
    - Nov, 2024
  • Initiating and Planning Projects
    Coursera Course Certificates
    Nov, 2020
    - Nov, 2024
  • Managing Project Risks and Changes
    Coursera Course Certificates
    Nov, 2020
    - Nov, 2024

Experience

    • Kazakhstan
    • Banking
    • 1 - 100 Employee
    • Chief Project Manager
      • Sep 2019 - Present

    • Head of Retail Products
      • Mar 2016 - Sep 2019

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Head of Customer Value Management
      • Nov 2013 - Mar 2016

      A senior role reporting directly to the Head of RBWM locally, and the Head of CVM, Continental Europe. Accountable for RBWM Proposition/ Product Management (design, development, pricing, promotion and monitoring), P&L targets, Customer Experience, Insight & Planning and CRM. Responsible for ensuring the client centric approach is driven through the organization. Played one of the key roles in the migration to Altyn Bank project team during the preparatory period. - Implementing the HSBC… Show more A senior role reporting directly to the Head of RBWM locally, and the Head of CVM, Continental Europe. Accountable for RBWM Proposition/ Product Management (design, development, pricing, promotion and monitoring), P&L targets, Customer Experience, Insight & Planning and CRM. Responsible for ensuring the client centric approach is driven through the organization. Played one of the key roles in the migration to Altyn Bank project team during the preparatory period. - Implementing the HSBC Group’s Retail Banking and Wealth Management strategy for Kazakhstan and ensuring business growth and market share increase - Executing timely and measurable marketing initiatives for key strategic customer propositions and products - Analysing customer complaints to ensure the identification of root causes of service issues - Guiding Product Managers in developing products and services that profitably meet customer segment needs - Developing an expert knowledge of customer base, market trends, and competitor activities in order to manage strategic direction.

    • Business Performance Manager
      • Nov 2012 - Oct 2013

      Responsible for tracking the performance of the RBWM business against the annual operating plan. Close relationship with the Financial Control division for obtaining and analysing management information. Also accountable for Business Risk and Control Management tasks and duties. - Preparing Monthly/Quarterly Business Performance Report for the Regional Management team, covering all financial and non-financial aspects of RBWM performance, including evolving economic and legislation… Show more Responsible for tracking the performance of the RBWM business against the annual operating plan. Close relationship with the Financial Control division for obtaining and analysing management information. Also accountable for Business Risk and Control Management tasks and duties. - Preparing Monthly/Quarterly Business Performance Report for the Regional Management team, covering all financial and non-financial aspects of RBWM performance, including evolving economic and legislation issues and challenges - Monitoring business performance and taking corrective actions - Management of ownership across RBWM of existing risks, internal controls, losses and audit points as a part of Business Risk and Control Management - Ensuring adherence to Group, legal and regulatory requirements across the business line - Undertaking periodic Internal Control reviews of the branches and subdivisions within RBWM - Working with RBWM Management, gathering and analysing operational loss data, completion of risk & control self-assessments - Identifying and escalating business performance and internal risk issues within RBWM - Ensured implementation of the new Group Functional Instructional Manual policies across the business line by working closely with all subdivisions and assisting them with the completion of the task - Ensured RBWM successfully passed National Bank audit.

    • Business Development Manager
      • Apr 2009 - Nov 2012

      Built up a sales team of 75 people from scratch - recruiting, training, administrating. Responsible for leading the development and implementation of all marketing campaigns and strategic sales activities. Identifying and deploying sales opportunities through the third parties sales channel. - Recruiting and training direct sales team - Managing the team of 75 subordinates to achieve sales targets - Designed incentive schemes for direct sales teams - Analysing and managing… Show more Built up a sales team of 75 people from scratch - recruiting, training, administrating. Responsible for leading the development and implementation of all marketing campaigns and strategic sales activities. Identifying and deploying sales opportunities through the third parties sales channel. - Recruiting and training direct sales team - Managing the team of 75 subordinates to achieve sales targets - Designed incentive schemes for direct sales teams - Analysing and managing sales performance - Seeking new ways of maximizing sales performance (advertising, opening new sales points, running marketing campaigns, etc.) - Established 2 new sales points - Developed Business Development unit procedures - Improving loans origination process - Established strong relationships with third parties (pension funds, banks, sales activities outsourcing companies) - Running joint marketing campaigns.

    • Management Trainee
      • May 2008 - Apr 2009

      HSBC's flagship graduate programme designed to develop the most talented graduates to be the future leaders of HSBC.

    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • European Management Trainee
      • 2008 - 2008

      HSBC's flagship graduate programme designed to develop the most talented graduates to be the future leaders of HSBC.

    • European Management Trainee
      • 2007 - 2008

      HSBC's flagship graduate programme designed to develop the most talented graduates to be the future leaders of HSBC.

Education

  • University of Leicester
    Master’s Degree, Banking and Finance
    2011 - 2012
  • Saint-Petersburg State Electrotechnical University
    Bachelor’s Degree, Management
    2004 - 2007
  • Saint-Petersburg State Electrotechnical University
    Engineer's degree, Microelectronics and Solid-State Electronics
    2001 - 2007

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