Experience

Sheraton Astana Hotel

• Kazakhstan
• Hospitality
• 1 - 100 Employee

• Director Marketing Communications

  • Aug 2023 - Present

  Kazakhstan

• Marketing Communications Manager

  • Feb 2022 - Jul 2023

  Астана - Led the hotel restaurant opening project, achieving a social media reach of 4 million and gaining a dedicated Instagram following of 1300 during the opening night; - Orchestrated the Sheraton Community Party as part of Marriott Global Customer Appreciation Week, generating a social media reach of 600K and a media reach of 500K, including coverage in Forbes; - Collaborated with four global and local brands to develop innovative products, resulting in increased profits for the hotel; -… Show more - Led the hotel restaurant opening project, achieving a social media reach of 4 million and gaining a dedicated Instagram following of 1300 during the opening night; - Orchestrated the Sheraton Community Party as part of Marriott Global Customer Appreciation Week, generating a social media reach of 600K and a media reach of 500K, including coverage in Forbes; - Collaborated with four global and local brands to develop innovative products, resulting in increased profits for the hotel; - Led the hotel summer terrace opening project, generating a social media reach of 1.5 million and securing coverage on top social media city profiles; - Recognized as a Top Performer among Marriott International Marketing & Communications leaders in the European region and CIS regions in Q1, 2023; - Recognized as the distinguished leader of Q1, 2023 at the Sheraton Astana Hotel; - Transformed a reservation coordinator into a confident marketing specialist, mentored three interns, and effectively managed a team of talented photographers, videographers, and designers.



Digital Kitchen PR & Marketing Agency

• Kazakhstan
• Advertising Services

• General Manager

  • Oct 2019 - Feb 2022

  Kazakhstan - Developed the rebranding and international expansion marketing project for Eco-technics LLP (oil services, Kazakhstan) for its Middle East market entry; - Conducted comprehensive market research and developed a robust marketing strategy for Defendum Lawyers LLP; - Provided branding, PR, and marketing support for the first ATP 250 tennis tournament held in Kazakhstan, meeting demanding timelines and delivering targeted results to sponsors and key stakeholders. The event gained extensive… Show more - Developed the rebranding and international expansion marketing project for Eco-technics LLP (oil services, Kazakhstan) for its Middle East market entry; - Conducted comprehensive market research and developed a robust marketing strategy for Defendum Lawyers LLP; - Provided branding, PR, and marketing support for the first ATP 250 tennis tournament held in Kazakhstan, meeting demanding timelines and delivering targeted results to sponsors and key stakeholders. The event gained extensive exposure across television, digital platforms, and social media in over 117 countries, resulting in a net sponsorship value of $46.5 million. - Offered branding, PR & marketing support for ATP 125 and ATP 100 tennis tournaments in Kazakhstan, consistently delivering targeted outcomes for sponsors and key stakeholders; - Led and supported project teams in generating innovative ideas and initiating new projects, effectively collaborating with clients to implement cost-effective solutions. Show less



Nazarbayev University

• Kazakhstan
• Higher Education
• 700 & Above Employee

• Marketing Manager

  • Feb 2019 - Oct 2019

  Kazakhstan - Made significant contributions to the development of the Nazarbayev University's Marketing Strategy 2019-2021. - Initiated and successfully launched a global media campaign, resulting in the publication of over 20 articles in prestigious media outlets such as Forbes (Global), The Daily Telegraph, The Times of India and more; - Authored 11 articles about the university that were published in top local media platforms, including Tengrinews, Forbes.kz, Kapital.kz, and others; -… Show more - Made significant contributions to the development of the Nazarbayev University's Marketing Strategy 2019-2021. - Initiated and successfully launched a global media campaign, resulting in the publication of over 20 articles in prestigious media outlets such as Forbes (Global), The Daily Telegraph, The Times of India and more; - Authored 11 articles about the university that were published in top local media platforms, including Tengrinews, Forbes.kz, Kapital.kz, and others; - Recognized by the President of Nazarbayev University and the Organizing Committee of the Harvard Project for Asian and International Relations for a pivotal role in the marketing campaign for the 2019 conference, resulting in exceptional outcomes. Show less



BBC News

• Australia
• Broadcast Media Production and Distribution

• Digital Media Intern

  • Dec 2018 - Jan 2019

  London, United Kingdom - Shadowed executives from the BBC Europe Hub, gaining valuable insights and firsthand experience in their operations; - Acquired extensive knowledge in website and social media news content production; - Developed a strong understanding of international office etiquette, fostering effective cross-cultural communication.



Khabar Agency JSC

• Kazakhstan
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• TV Producer (promoted from broadcast journalist in 2013)

  • Aug 2012 - Jan 2019

  Kazakhstan - Conducted extensive news research, interviews, and revised written and footage materials in preparation for broadcasting at Khabar 24. The channel was honored with the prestigious 'News Channel of the Year' award in 2014 by the National Public Award; - Created compelling content for a program focused on renewable energy and the EXPO, which was recognized as the best television project in Kazakhstan in 2016. The program showcased the comprehensive preparations for EXPO-2017; - Served as… Show more - Conducted extensive news research, interviews, and revised written and footage materials in preparation for broadcasting at Khabar 24. The channel was honored with the prestigious 'News Channel of the Year' award in 2014 by the National Public Award; - Created compelling content for a program focused on renewable energy and the EXPO, which was recognized as the best television project in Kazakhstan in 2016. The program showcased the comprehensive preparations for EXPO-2017; - Served as a journalist in the presidential and Ministry of Foreign Affairs pool, responsible for providing comprehensive coverage of the president's visits to foreign countries and significant governmental events. Ensured accurate and timely reporting, delivering insightful news coverage to the audience. Show less