Head of Marketing Business Development

• Apr 2023 - Present

Integrated Marketing Communications Executive

• Jan 2022 - Apr 2023

Marketing, Business Development and Communications Coordinator

• Aug 2016 - Jan 2022

CRM Reporting and Analytics

• Jan 2016 - Aug 2016

- Creating and maintaining reports and dashboards for various groups of stakeholders via tools like Eloqua Insight, Omniture, Google Analytics, Adobe Analytics, Tableau, SalesForce, data consolidation and validation, segment analysis. - Creating and delivering ad-hoc reports, dashboards and/or pulling data sets related to digital marketing and sales activities, e.g. on campaign performance, web site statistics, customer behavior, retailer performance, e-mail marketing etc. from the various source systems and/or central reporting data warehouse. Show less

CRM

• Jun 2015 - Dec 2015

- Complex campaign media mix management, Prospect and Client Lifetime Cycles(Calls, Emails, SMS, DM), Lead generation projects, database collection, segmenting and filtering - Strategic Partnerships, E-mail marketing, Member-get-Member activities, Client Benefit Club project(Loyalty activities), up-selling & Cross-selling campaigns and projects, NPS Global Project - Managing direct online and offline customer acquisition and retention processes & campaigns, CRM analysis of online and offline customer base Show less

Editor

• Feb 2015 - May 2015

- Daily content arrangements with the experts, weekly&monthly reports and social media data analysis, arranging visual contents, preparing the content of sponsors and advertorial projects. - Daily content arrangements with the experts, weekly&monthly reports and social media data analysis, arranging visual contents, preparing the content of sponsors and advertorial projects.

Intern

• Jun 2014 - Feb 2015

- Translated and edited the news, scheduled meetings&interviews(also went to interviews) and prepared the special topic of the week. - Translated and edited the news, scheduled meetings&interviews(also went to interviews) and prepared the special topic of the week.

Copywriter

• Jun 2013 - Jun 2014

- Started as an intern then managed three projects, prepared contents for social media channels, websites and offline media. - Started as an intern then managed three projects, prepared contents for social media channels, websites and offline media.

Summer School Office Asisstant

• Jun 2012 - Sep 2012

- Helped with the documentation, handled the communication process with the international students. - Helped with the documentation, handled the communication process with the international students.