Experience

Logo Yazılım

• Türkiye
• Software Development
• 700 & Above Employee

• Product Marketing Executive

  • Feb 2023 - Present



Turk Telekom

• Türkiye
• Telecommunications
• 700 & Above Employee

• Senior Product Marketing Manager, WiFi Products

  • Mar 2021 - Feb 2023

• Senior Product Marketing Manager, Voice and Convergence Products

  • Aug 2014 - Mar 2021

  • Responsible for marketing strategies and product life cycle management of Voice and Convergence Products.• Analyzing the market and identify opportunities for new and existing products.• Introducing new products and services to market in conjunction with the segment marketing teams and other internal departments.• Execution of product development and improvement processes that meet business needs across the organization.• Setting comprehensive and long term product strategy and new product development process in line with overall business strategy.• Creation roadmaps and annual plans to achieve financial goals of the products.• Proposing new offers according to customer segments based on customer needs and behaviors.• Creation, coordination and execution of campaigns in cooperation with segment teams.• Supporting the sales, segment and customer relations teams with campaign, product and service information as required. Show less

• Product Marketing Manager

  • Feb 2010 - Aug 2014

  • Responsible for marketing strategies of Special Service Numbers (7 Digit Vanity Numbers - 444, Toll Free Numbers – 0800 and 3 Digit Vanity Numbers – 1XY) and Voice Products.• Analyzing customer behavior and needs by tracking various parameters for Corporate and High Value SME Segments. • Determining target customer groups for campaigns, products and services.• Proposing new offers according to customer segments based on customer needs and behaviors: I made a cross sell/upsell project for 7 Digit Vanity Numbers - 444. It is about matching appropriate offers with customer clusters based on customer behaviors. • Creation roadmaps and annual plans to achieve financial goals of the products.• Observing the impacts of sales on customer life time value and make action plans: I made a channel based performance analysis project. It is about examining the impacts of campaign and bundle sales on customer behavior (MoU change, churn rate, migration rate, upsell/downsell amount) during following periods. • Creation, coordination and execution of campaigns in cooperation with customer relations, PR and sales teams.• Responsible for designing and execution PR and marketing communications strategy and calendar for Corporate and High Value SME Segments. • Working with coordination of not only internal 3rd parties but also key Account.• Providing trainings to sales and customer relations teams in order to enhance competitive strength. Show less



Otokoç Otomotiv

• Türkiye
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Intern, Human Resources and Quality Systems Department

  • Jun 2007 - Nov 2007

  Taking part in process improvement and development projects for the ISO 9000:2000 Quality Management System Taking part in process improvement and development projects for the ISO 9000:2000 Quality Management System