Experience

Borusan Otomotiv

• Türkiye
• Motor Vehicle Manufacturing
• 500 - 600 Employee

• BMW Group, MINI Product & Marketing Manager

  • Nov 2022 - Present

• BMW Group, MINI Marketing & Digital CX Manager

  • May 2016 - Nov 2022

  • Managing MINI Brand’s marketing strategy in line with MINI Brand’s annual budget, per car and overall GP• 360 digital channel management, including online sales platform MINI Online Store & mini.com.tr, while drawing MINI's digital media buying and managing performance marketing in line with its digital strategy• Managing and working back to back with BMW AG/MINI UM-C3-R1• Deriving marketing communications and dedicated campaign strategy in line with the product portfolio and monthly sales strategy• Management of the Media Buying (Hype/GroupM), Conventional (TBWA), Digital (Smartis), Social Media (Tick Tock Boom), PR (Artı), SEO (ZEO) and Event Agencies in line with MINI Brand Identity and Product Portfolio roadmap Show less



Blippar

• United Kingdom
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Apr 2016

  • Managing Blippar AI’s marketing strategy and corporate alliances in line with the startup’s corporate goals, annual budget and targets • Managing Blippar AI’s marketing strategy and corporate alliances in line with the startup’s corporate goals, annual budget and targets



Turkcell

• Türkiye
• Telecommunications
• 700 & Above Employee

• Senior Product & Marketing Manager, Nokia Account Manager

  • Aug 2011 - Dec 2013

  • Designing terminals campaigns in line with Turkcell’s overall strategies including data revenue growth • Driving promotional strategies for targeted demographic customer acquisitions, upgrades, and retention • Vendor relationship and negotiation management • End to end coordination with finance, marcom, sales to increase Nokia’a market share in the market and Turkcell Channel • Growing Nokia’s data revenue contribution to Turkcell data revenue • Turkcell official wep page & E-commerce smartphone portfolio management and coordination • Smartphone telesales portfolio and offer coordination to increase sales and differenciate in alternative chanell Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Product Manager

  • Jun 2007 - Jun 2011

  • Device campaign planing, import operations, channel distribution plans, portfolio and aftersales service management• Managed relationship with operations teams of key vendors such as Apple and RIM on various stages of launch and post launch cycle. Same as with after sales service provider (TeleService Arvato).• Terminals reporting for local and global management teams (inventory, sales, operations)• BlackBerry licensing operation coordination with internal support team and service provider.• Forecasting for both Apple and RIM products.• Corporate customer loyalty program product portfolio management Show less

• SME Sales Executive

  • Feb 2007 - Jun 2007

  • Project base sales due to customers MO/ MT rates • Responsible for the sales to software vendors.



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Assitant

  • Jul 2006 - Sep 2006

  Trade Marketing of all Apple retailers and product launches in Turkey Trade Marketing of all Apple retailers and product launches in Turkey



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Microsoft Empower Program Sales Specialist

  • Nov 2004 - Jun 2006

  Monthly target of enrolling 200 ISVs. Monthly target of enrolling 200 ISVs.



3M

• United States
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Electrical Products Division- Marketing trainee

  • Jun 2005 - Sep 2005



Microsoft

• United States
• Software Development
• 700 & Above Employee

• SMS&P Group’s Channel Sales Department- Summer Intern

  • Jun 2004 - Sep 2004

  • ISV Vertical Solutions Portal • Enrollment in Empower Program for ISVs • Account data updating of 1900 partners in one month • Microsoft Partner Program site’s β tests • Meslek Birliği- Convinced managed ISVs to be a member of a legal ISV organization in Turkey; Got recognition from the CEO of Microsoft Turkey, Caglayan Arkan • ISV Vertical Solutions Portal • Enrollment in Empower Program for ISVs • Account data updating of 1900 partners in one month • Microsoft Partner Program site’s β tests • Meslek Birliği- Convinced managed ISVs to be a member of a legal ISV organization in Turkey; Got recognition from the CEO of Microsoft Turkey, Caglayan Arkan