Zenon Bihun

Performance Marketing Manager at Poppy Barley Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Edmonton, Alberta, Canada, CA
Languages
  • English Full professional proficiency
  • Ukrainian Limited working proficiency

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5.0

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Andrew Scholotiuk

Zenon is incredibly capable and enthusiastic. He was a joy to work with and look forward to our paths crossing again.

Stefan Kruhlak, CPA

Zenon is relentless in pursuing each goal that he sets out. I've witnessed him tackle fitness programs, filming projects, and school assignments with a never-give-up attitude. He is always pushing himself and the team around him to raise the bar. His hunger to constantly improve and see tasks through to the end makes him a pleasure to be around. Zenon rises to meet all challenges that come his way!

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Credentials

  • PPC Fundamentals Course
    Semrush
    Dec, 2022
    - Oct, 2024
  • Excel For Marketers
    CXL
    Feb, 2018
    - Oct, 2024
  • SEO Bootcamp
    BrainStation
    Dec, 2017
    - Oct, 2024
  • Digital Marketer - Conversion Rate Optimization
    DigitalMarketer
    Dec, 2016
    - Oct, 2024
  • Digital Marketer - Customer Value Optimization
    DigitalMarketer
    Dec, 2016
    - Oct, 2024
  • Digital Marketer - Data Analytics
    DigitalMarketer
    Dec, 2016
    - Oct, 2024
  • Digital Marketer - Paid Traffic
    DigitalMarketer
    Dec, 2016
    - Oct, 2024
  • Copywriting
    Udemy
    Oct, 2016
    - Oct, 2024
  • Google Analytics - Advanced
    Google
    Sep, 2021
    - Oct, 2024
  • Google Analytics - Beginners
    Google
    Sep, 2021
    - Oct, 2024
  • Google Ads - Video
    Google
    Aug, 2022
    - Oct, 2024
  • Google Ads - Display
    Google
    Sep, 2021
    - Oct, 2024
  • Google Ads - Search
    Google
    Sep, 2021
    - Oct, 2024
  • Google Ads - Shopping
    Google
    Sep, 2021
    - Oct, 2024
  • Google Analytics - Individual Qualification
    Google
    Sep, 2021
    - Oct, 2024

Experience

  • Poppy Barley Inc.
    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Mar 2023 - Present

      Luxury for the people and planet. Certified B Corp. Designed in Canada, sustainably-made. Luxury for the people and planet. Certified B Corp. Designed in Canada, sustainably-made.

  • Organika Health Products
    • Canada
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Paid Media Specialist
      • Oct 2021 - Mar 2023

      Canada's #1 Collagen and one of Canada's fastest growing companies. Since 1990 Organika has been dedicated to educating and empowering consumers to seek the highest quality natural health solutions for their good health and wellbeing. Canada's #1 Collagen and one of Canada's fastest growing companies. Since 1990 Organika has been dedicated to educating and empowering consumers to seek the highest quality natural health solutions for their good health and wellbeing.

  • Neomind Inc.
    • Canada
    • Advertising Services
    • CEO & Co-founder
      • Sep 2018 - Oct 2021

      A D2C growth marketing agency specialized in helping health & wellness supplement brands scale customer acquisition on Facebook & Instagram with modern direct response advertising and high-converting sales pages. A D2C growth marketing agency specialized in helping health & wellness supplement brands scale customer acquisition on Facebook & Instagram with modern direct response advertising and high-converting sales pages.

  • Strawhouse Inc.
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Apr 2018 - Sep 2018

      Strawhouse scales customer acquisition for high growth companies by providing an innovative blend of capital, creative, strategy and technology. Strawhouse has accelerated its partners’ expansion in verticals such as mobile apps, fashion & apparel, health & beauty, CPG, finance and e-commerce. Strawhouse has been ranked #1 on 2017 STARTUP 50 list of Canada’s fastest-growing companies. Highlights: • Managed and scaled paid acquisition campaigns for partners such as PaleoHacks, Pretty Litter, Bubs Naturals, NativePath, Seed, Thryve, and Butcher Box • $253,660 in total ad spend managed with a cumulative return on ad spend (ROAS) of 157%, including all testing budgets, wins, and losses • Implemented and optimized Facebook and Instagram prospecting and retargeting campaigns with daily ad spend budgets ranging from $30/day to $5,000/day • Collaborated with a cross functional team of Graphic Designers, Video Editors, Copywriters, and Web Designers to meet client launch deadlines and continuously launch new A/B split tests • Spearheaded weekly marketing meetings to communicate the results of new audience, placement, creative, and landing page tests to team members Show less

  • Invoice Simple
    • Canada
    • Software Development
    • 1 - 100 Employee
    • Growth & Marketing Manager
      • Nov 2017 - Feb 2018

      Invoice Simple is a B2B fintech startup that helps small business owners, freelancers, and contractors send invoices on the go and get paid faster. Invoice Simple has been ranked #21 on 2018 STARTUP 50 list of Canada’s fastest-growing companies. Acquired by EverCommerce in April 2020. Highlights: • Managed $189,474 in total ad spend on various paid acquisition channels (including Facebook, Adwords, Apple Search, and LinkedIn), with a daily ad spend budget of $1,000/day to $1,700/day • Optimized ad spend based on 90 day CAC across all paid channels, platforms, and geos • Launched a new Universal App Campaign and optimization event, resulting in a reduction in Customer Acquisition Costs (CAC) of 321% • Launched new Facebook prospecting tests, resulting in a reduction in CAC of 63% • Collaborated in a highly data-driven and analytical environment with a cross functional team of Frontend and Backend Developers, Growth Engineers, Product, and Executive team members to implement tracking and measurement for growth experiments • Responsible for updating weekly and monthly marketing reporting dashboards, with metrics including ad spend, organic and paid visitors, installs, CPI, paid conversion rate, new accounts, new subscriptions, 90 day CAC, and monthly churn • Maintained growth marketing experiments in the experiments backlog, including hypotheses, timelines, significance level, and expected vs. actual outcomes • Performed SEO keyword planning and analysis, and completed an SEO audit to ensure proper implementation of onsite and offsite SEO best practices Show less

  • Mindable
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Manager
      • Nov 2016 - Nov 2017

      Mindable is a digital technology company that focuses on content and products in the self-discovery and personal transformation space, with over 20 product lines serving in excess of 142 countries. Mindable was voted as one of the fastest growing tech companies in 2015 (Deloitte), coming in at #14 of the Top 50 in Canada.Highlights:• Managed the B2B Affiliate Partnership channel, producing more than $1.5MM in sales revenue in a 10 month period, which resulted in a 31% increase in revenue growth over the previous year• Executed a referral based sales strategy and managed a cross-functional team of 7 members to launch an evergreen digital product which produced 208,749 leads and $547,849 in revenue in a 30 day period, with a projected lifetime revenue of over $1.23MM from those leads• Implemented an inbound B2B lead generation process to qualify potential Affiliate partners utilizing Hubspot CRM• Revamped the Affiliate partnership onboarding process to ensure the long-term success of new Affiliate partners• Maintained meticulous contact and opportunity records using Hubspot CRM and Google Sheets Show less

    • Performance Marketing Manager
      • Nov 2016 - Jul 2017

      Acquisition Management:• Managed over $4,276,637 in digital ad spend generating 7,498,283 leads, resulting in a lifetime ROAS of 156%• Optimized various A/B tests on Google Display Network which increased weekly ROAS by 47% and weekly lead volume by 59%• Purchased various forms of online media including Display, Email, and Native placements and monitored key performance indicators (KPIs) to achieve a cumulative ROAS of 150%• Coordinated with over 8 ad agencies and outsourced designers to launch new marketing campaigns, funnels, and creative assets• Managed all demand generation channels including Facebook, Google, Direct Buys, and JV Affiliate PartnersConversion Rate Optimization:• Coordinated and analyzed the performance of over 34 landing page tests including a 19.56% lift in landing page conversion rate for Facebook paid media• Wrote the copy for over 43 creative tests featuring an increase in Click Through Rate (CTR) of 80.21% resulting in a Cost Per Lead (CPL) reduction of 22.95%• Collaborated with cross functional teams including outsourced Web Developers, Designers, Programmers, Video Editors, and Copywriters to produce outstanding deliverables for sales funnels Show less

  • Neobody
    • Edmonton, Canada Area
    • Growth Marketing Manager, Founder
      • Feb 2016 - Oct 2016

      Neobody was a digital bodyweight fitness platform for busy working professionals, or anyone who wants to get in better shape and reach a state of peak performance. Highlights: • Executed various funnel A/B tests, resulting in a 71.95% increase in Click Through rate (CTR), a 42.39% increase in landing page conversion rate, and a 51.86% reduction in Cost Per Lead (CPL) • Conducted multiple email marketing A/B tests, including a 28% lift in email open rates and a 44% increase in email CTRs • Conducted market research to create target customer avatars and utilized SEO best practices to write the copy for all content pages, in addition to email campaigns, sales pages, and social media posts • Optimized social media content strategy, increasing the number of followers by 2,312% since May 11, 2016 • Developed future revenue opportunities by analyzing target audience, and creating new products to meet demand • Reviewed and analyzed various stats, conversion reports, and performance reports (Google Analytics, Hotjar) to ensure that sales funnels are operating at peak performance • Set up and optimized various PPC campaigns in Google Adwords in order to increase ROI • Analyzed the effectiveness of social media campaigns (using Hootsuite, Buffer, Iconosquare) and utilized data to increase social media engagement rates Show less

  • Xerox
    • United States
    • Business Consulting and Services
    • 700 & Above Employee
    • Account Executive
      • Jun 2015 - Jan 2016

      Xerox is a global B2B technology company that sells document solutions and services in more than 160 countries. Accomplishments: • Achieved rep of the month and 200% of plan award for securing over $116K in revenue in a single calendar month • Achieved 109% of the 2015 sales quota • Actively pursued new customer acquisition by completing over 20 cold calls per day, with an overall close rate of 1.4% • Managed multiple customers at various stages of the buying cycle including initial prospecting calls, needs identification, account reviews, proposals, price negotiation, closing, delivery, and solution implementation • Created a unique excel spreadsheet to organize contacts and opportunities, which improved the efficiency of prospecting and seeking out revenue generating activities • Coordinated with the service team to ensure successful installation of Xerox solutions, resulting in increased customer satisfaction and long-term sustainable relationships • Collaborated between multiple teams in order to solve customer service issues under tight deadlines, resulting in the protection of current Xerox market share Show less

  • 40 Below Productions Inc
    • United States
    • Production Accountant Assistant
      • Dec 2014 - Feb 2015

      40 Bellow and Falling 3D Feature Film: • Created an original excel model in order to automate the weekly cast and crew payroll process, which improved payroll accuracy and efficiency by 20% • Assisted the Producer in reducing expenses by performing cost-benefit scenario analyses related to cast and crew accommodations and filming logistics • Reconciled various accounts, ensuring that each department operated within budget • Assisted the Production Accountant in the preparation of weekly cost reports to financiers, which resulted in greater financial transparency and investor confidence Show less

  • Bihun Productions
    • Edmonton, Canada Area
    • Producer, Director, and Editor
      • May 2014 - Nov 2014

      Producer, Writer, Director and Editor of several short films, commercials, trailers, reality TV shows, wedding videos, corporate sales videos, DVDs and music videos. Accomplishments: • Acquired clients and maintained positive long-term relationships, resulting in numerous project deals and transactions • Managed multiple projects, crews and logistics under tight deadlines to produce final projects with quality above the desired requirements, resulting in satisfied clients and increased deal flow Show less

  • Ukrainian Students Society
    • Edmonton, Canada Area
    • Vice President of Finance
      • Sep 2011 - Apr 2014

      • Produced financial statements and presented monthly financial summaries to the society and its members, creating greater financial transparency • Maximized the operating budget by organizing numerous fundraising events with team members, raising upwards of $10,000 • Produced financial statements and presented monthly financial summaries to the society and its members, creating greater financial transparency • Maximized the operating budget by organizing numerous fundraising events with team members, raising upwards of $10,000

  • AGLC
    • Business Analyst
      • May 2013 - Sep 2013

      Revised and distributed the new Business Continuity Plan and organized and executed the Slot Terminal Inventory Reconciliation Project. Both of which allowed AGLC to operate with increased efficiency Business Continuity Plan Update: • Contacted various stakeholders and meticulously revised the Business Continuity Plan. As a result, AGLC is better suited to respond to emergency situations Slot Terminal Inventory Reconciliation: • Developed an original Excel model that integrated with the live slot terminal inventory listing in order to expedite the inventory process, which increased the efficiency of the project by 40% • Utilized Excel to collect data and perform analysis of over 3000 slot terminals and produced summary charts and statistics to communicate results to project stakeholders • Performed analysis of the potential impact to the financial statements for the disposal of certain capital assets, resulting in thousands of dollars in adjustments to assets and depreciation expense Show less

Education

  • Alberta School of Business, University of Alberta
    Bachelor of Commerce, Finance and Accounting
    2010 - 2014
  • CFA Institute
    2014 - 2015
  • Udacity
    Digital Marketing Nanodegree, Marketing
    2016 - 2016

Community

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