Account Management Lead

• Mar 2022 - Present

• Media Operations: Stewardship of all media run through Apex’s 15+ partners, ensuring delivery within margins and KPIs• Data Analysis & Reporting: Analyzing campaign data in order to make strategic recommendations to clients to ensure continued business.• Training & Process Development: Working in tandem with our partners (InMarket, EA Games, AudioMob, Adverty, Super League Gaming, Viant Tech etc) to develop seamless processes for maximum efficiency, annual cost evaluations, and conducting internal training sessions for the team.• Resource Management: Task delegation based on the strengths and skills of the team to ensure campaign management is seamless across all sales territories.• Cost Analysis: Identify areas where the AM team can minimize cost without affecting performance and partner relationships• Pre-Sales Support: Working in tandem with Account Executives on RFPs and Campaign Planning. Mobilizers sellers with information to pitch new performance products and best campaign practices. Show less

Account Manager

• Sep 2019 - Mar 2022

• Campaign Management: Setup, trafficked, optimized, reported through partner platforms, DSPs, Google Ad Manager etc.• Partners worked with: Viant Technologies, InMarket, Rovio, EA Games, Super League Gaming, Frameplay, Foursquare, Jun Group, AudioMob, PlayerWon• Platforms worked on: In-app & Mobile Advertising, Mobile & Console Gaming, In-game Audio, Connected TV• Pre-Sales Support: Worked in tandem with Account Executives on RFPs and Campaign Planning• Campaign Strategy: Worked on Brand Lift Studies, Attribution Studies, Sponsorships in Mobile/ Console Games Show less

Project and Content Manager

• May 2019 - Sep 2019

Resource Management: Task delegation based on strengths and skills set of a 7-member team Project Delivery: Ensured all digital projects for 15+ clients met deadlines and KPIsContent Strategy: Built social media & digital strategies for clients across sectors (Finance to QSR) Website Management: Transactions and Content Management via Magento, Shopify, Cratejoy Customer

Customer Service and Community Manager

• Feb 2019 - Apr 2019

• Website Management: Transactions and Content Management via Magento, Shopify, Cratejoy• Customer Service: Managed Zendesk and livechats for B2C and B2B clients

Account Manager

• Apr 2018 - Aug 2018

Campaign Strategy: Conceptualized and strategized digital advertising campaigns. Budgets managed up to $20Ma) Strategy – Email | Google Search & Display | Paid Social | Influencer Marketingb) Content – Social Media | Video | Blogs |Websites• Resource Management: Led a team of 5-7 executives and worked in tandem with the creative, tech, finance, and video teams. Third party and vendor coordination for campaign executions• Reporting: Reports and Data Analysis from Google Ads Manager, Google Analytics, FB Ads Manager• Influencer Marketing: Crafted campaigns to enhance brand advocacy via influencers across industriesBrands worked on: Merck | Uniliver (Rexona) | ONLY | The Development Bank Of Singapore (DBS) | Foodhall | L&T Financial Services Achievements: (a) Conceptualized & executed an award-winning Integrated Social Media campaign (#OnlyForBieber, 2017) (b) Surpassed quarterly KPIs by ~10.5% (web traffic, lead generation, online conversions) for 2 leading clients – Merck & ONLY (Bestseller) Awards won: (1) Global Marketing Excellence Awards 2017 – Best use of Social Media in Marketing - #OnlyForBieber (2) Brand Excellence Awards 2017 – Best Use of Social Media in Marketing - #OnlyForBieber Show less

Account Lead

• Apr 2017 - Apr 2018

Creative Partner- Digital

• Sep 2016 - Feb 2017

Core Responsibilities involved: Client Servicing | Content Strategy | Reporting & Insights Worked on 2 key brands - United Colors of Benetton, India & Jet Privilege. Core Responsibilities involved: Client Servicing | Content Strategy | Reporting & Insights Worked on 2 key brands - United Colors of Benetton, India & Jet Privilege.

Quality Control Manager

• Oct 2013 - Dec 2014

The Wine Industry being one of my core interest areas, revamping the quality systems at Grover Zampa's wine-producing units (Bangalore + Nasik) were prime opportunities. It provided me with exposure to all processes and departments of the winery, thus facilitating my auditing skills & also helping me develop my wine - tasting skills. Responsibilities: - Established and implemented quality systems to encompass all work carried out in the Bangalore & Nasik Unit. - Worked in tandem with the - Lab Manager, Materials Manager, Planning Manager and Winemaker to ensure quality standards are met in their respective departments - Took lead and facilitated the process of ISO 22000 certification along with external auditors - Conducted internal audits as per ISO 22000 requirements - Documented new processes & organized necessary training as per ISO 22000 mandatories. Show less

Intern for the Quality control and R&D department

• May 2012 - Jul 2012

An internship part of coursework involved carrying out all quality checks, evaluation & laboratory procedures for the finished product as well as raw materials. Conducting all necessary Microbial analysis within the facility to ensure all necessary standards are met. Worked in the R&D department on assigned projects dealing with creating a new variety of Kulfi & establishing better storage systems for raw materials in the facility. An internship part of coursework involved carrying out all quality checks, evaluation & laboratory procedures for the finished product as well as raw materials. Conducting all necessary Microbial analysis within the facility to ensure all necessary standards are met. Worked in the R&D department on assigned projects dealing with creating a new variety of Kulfi & establishing better storage systems for raw materials in the facility.