Marketing Content Manager

• Sep 2021 - Present

Audience Engagement Editor

• Jan 2020 - Jun 2021

• Project-managed successful rebrand from New Food Economy to The Counter, including owned digital assets and social media extensions. • Serve as social media manager on platforms including Facebook, Twitter, LinkedIn, and Instagram. • Produce multiple weekly newsletters through Mailchimp to subscribers and niche audiences. • Set up workflow protocols and other processes. • Contribute to One-Liners (reoccurring feature). • Promote best practice and audience engagement. • Project-managed successful rebrand from New Food Economy to The Counter, including owned digital assets and social media extensions. • Serve as social media manager on platforms including Facebook, Twitter, LinkedIn, and Instagram. • Produce multiple weekly newsletters through Mailchimp to subscribers and niche audiences. • Set up workflow protocols and other processes. • Contribute to One-Liners (reoccurring feature). • Promote best practice and audience engagement.

Senior Editor, UsMagazine.com

• Jan 2019 - Sep 2019

• Pitched, wrote and edited features, videos and photo galleries based on analytics for UsMagazine.com in a busy newsroom environment. • Cultivated editorial calendar and procedures to ensure timeliness and quality assurance. • Deployed and scheduled newsletters • Spent time focusing on the Special Issue Publications team developing high-end print titles, concept through publication, based on multiple topics including celebrity, diet, CBD/THC, cooking, travel and more. Responsible for developing new content and themes on a weekly basis. Show less

Digital Content Strategy & Creation, Social Media Marketing, Branded Content

• Sep 2016 - Jan 2019

Straight Ahead is my freelance business where I have provided consultation on social media and helped clients navigate complexity of digital platforms, targeted marketing, and pop culture. I've developed a slew of editorial and native ad campaigns, digital content strategies and roadmaps, audited content/UX/social messaging, performed competitive analysis, and written SEO optimization plans. I've worked on a number of site launches/relaunches, contests and sweepstakes, viral videos, and other live events. I have also performed editorial and content consultation including development of style guidelines, creating high-quality copy, setting social media best practices, and identifying potential creative and philanthropic partnerships. My writing has been published in dozens of print and digital titles that include Noisey/Vice, Variety, Nylon, Guitar World, Brooklyn Vegan, Cracked, Decibel, Alternative Press, Inked & more (samples linked in media below). Show less

Director of Digital Media

• Oct 2014 - Sep 2016

After two stints as Managing Editor for High Times (see below), I returned as the Director of Digital Media to provide daily editorial direction for HighTimes.com (over 2M unique visitors per month) and social media properties. In this role I assigned, edited, wrote, scheduled, and published news, features, quizzes, polls, and other timely content. I also led social media strategy and grew the brand’s Instagram following over 400% from 250k to over 1.3 M organically, leading to monetization of the account and further social media-driven ad campaigns. I oversaw and project managed the ground-up relaunches of HighTimes.com and CannabisCup.com and executed digital marketing campaigns for Cannabis Cup events including on-site activation and live event updates. I also worked with partners including Mashable, IFC, and Comedy Central to present co-branded and sponsored campaign flights, and recruited artists and influencers for events and content features. Show less

Digital Content Director

• Jan 2010 - Sep 2014

As iHeart's Digital Content Director, I managed the team responsible for the digital properties supporting six New York-based stations (Z100.com, Power1051fm.com, et al.), assuring that sites and feeds were continuously populated with timely content reflecting the unique voice of each brand/station. This included oversight for all social media accounts (Twitter, Facebook, YouTube), six websites, community management, and writing SEO-rich copy and newsletters. I also conceptualized and executed custom sites and social media promotions for contests, events, and clients. My involvement included coordinating production for multiple marquee live concerts, artist activations, and live-streamed events such as iHeartRadio Music Festival, Z100’s Jingle Ball, and Power 105.1’s Powerhouse. Show less

Online Competitions Manager

• Aug 2008 - Jul 2009

As project manager and coordinator of Cut&Paste's online competitions, I worked with corporate sponsors like Scion and Diesel to create and produce customized co-branded online design contests and micro-sites. In this role, I presided over all aspects of site development: • Established competition mission and challenge parameters based on client needs. • Implemented design, information architecture, legal/brand clearances, and functionality. • Worked with marketing departments, PR, and back-end developers to create successful, energetic campaigns around each contest. Show less

Managing Editor, SuperDeluxe.com

• Dec 2006 - May 2008

As managing editor and lead content producer for the Emmy and Webby-nominated comedy video site, Super Deluxe, I was responsible for a bounty of digital content and extensions, including on- and off-site promotions, the creation of applications and widgets, and brand development. Among these duties and deliverables were: • Updating SuperDeluxe.com content on a timely/daily basis, including all copy changes, video updates and modules. • Scheduling video publishing, taking into account both long-term strategy and timely/topical events. • Coordinating between Content, Design, Production and Tech groups to ensure the timely creation of artist/video assets, as well as video delivery. • Editing and organizing the CNN co-branded political humor blog, “Capitol Punishment.” • Reviewing materials for Standards & Practices and Legal flags; communicating with departments to maintain consistency and quality standards. • Programming all non-site platforms including Fancast, BitTorrent, 10 unique channels for Joost, Amp’d Mobile, YouTube, plus promotional reels and DVD collections. • Supervising/editing all brand extensions, including blogs, podcasts and social networking outreach. • Contributing ideas and plans for marking campaigns, including banner ads, micro-sites, conceptualizing interactive features, games, and viral marketing widgets. Show less

Managing Editor

• Mar 2006 - Dec 2006

Excluding a paid internship at the age of 19 (during which I sold HT’s first Web banner ads), I’ve served two terms as the magazine’s managing editor. Throughout both tenures, my duties remained consistent: • Coordinating between the editorial, production and ad departments to produce the monthly magazine, plus biannual supplemental issues. • Maintaining a consistent style and editorial voice, ensuring all text corrections and quality control. • Ensuring timely editorial closings, plus spearheading advanced editorial planning. • Supervising production of all other brand extensions: calendars, books, ads, program guides. • Paying freelancers; submitting and compiling monthly editorial budget. Show less

Managing Editor

• Apr 2005 - Mar 2006

The re-launch of Cracked magazine and startup of cracked.com was my first venture into daily-published Web sites. In addition to being one Cracked.com’s founding editors and developing their style sheet, I also handled several production roles on the magazine such as editing, producing photo shoots, and handling pre-press coordination. The re-launch of Cracked magazine and startup of cracked.com was my first venture into daily-published Web sites. In addition to being one Cracked.com’s founding editors and developing their style sheet, I also handled several production roles on the magazine such as editing, producing photo shoots, and handling pre-press coordination.

Managing Editor

• Feb 2001 - Dec 2004

While working as managing editor of XXL during their ascension years as a marquee hip-hop title, it was my responsibility to assure the quality of all editorial content, streamline production and company calendar, enforce deadlines, coordinate between the art, production and editorial staffs. While working as managing editor of XXL during their ascension years as a marquee hip-hop title, it was my responsibility to assure the quality of all editorial content, streamline production and company calendar, enforce deadlines, coordinate between the art, production and editorial staffs.

Assistant Editor

• Apr 1998 - May 1999

Responsibilities entailed supervising all aspects of editorial production for my comic division, editing art, copy, quality control, trafficking boards, coordinating deadlines with freelance artists, and billing. Responsibilities entailed supervising all aspects of editorial production for my comic division, editing art, copy, quality control, trafficking boards, coordinating deadlines with freelance artists, and billing.