Digital Marketing Analyst (Remote)

• Jul 2021 - Present

► Implement on-page website optimization strategies to increase websites’ year-over-year acquisitions and conversions by at least 120%. ► Track and analyze multiple websites’ analytic performance – metrics and KPIs – to identify trends. ► Measure and analyze past and current Pay-Per-Click campaigns performance for Google Ads and Facebook Ads to adjust bids and budgets for maximum ROI. ► Develop dashboards using various data visualization tools that integrate website analytics and social media insights to build customizable informative reports. ► Manage social media presence to increase brand visibility, and capture leads that translate into customer loyalty and new clients. ► Implement processes to further streamline and automate social media and SEO tasks, improving workflow efficiency by 60%. ► Conduct content audits to identify search ranking opportunities and improvements to satisfy user intent for search. Show less

Marketing Volunteer

• Feb 2012 - Present

SEO Account Manager (Remote)

• Jan 2020 - Jan 2021

► Conducted market research analysis to identify trends, backlinks opportunities, and competitors’ performance. ► Performed content audits and modified content to optimize website copy to optimize websites and increase page performance metrics. ► Created client reports detailing organic, paid, and social analytics data that provided valuable insights for future marketing strategies. ► Built SEO-friendly webpages within WordPress using HTML/CSS coding and designed graphics for webpages. ► Communicated paid marketing campaigns’ performance metrics, and budgets to clients. Show less

Telesales Specialist

• Apr 2020 - Aug 2020

Digital Asset Specialist (Partially Remote)

• Oct 2019 - Jan 2020

► Migrated digital assets utilizing client-specific DAM software and tagged digital asset content. ► Assisted in arranging, cataloging, and storing valuable digital media assets. ► Created and tracked metadata for digital assets to ensure proper usage rights and easy access. ► Migrated digital assets utilizing client-specific DAM software and tagged digital asset content. ► Assisted in arranging, cataloging, and storing valuable digital media assets. ► Created and tracked metadata for digital assets to ensure proper usage rights and easy access.

SEO Content Specialist

• Sep 2016 - Nov 2018

► Wrote evergreen web page copy, articles, email templates for leads, social media content, and other digital marketing content while incorporating SEO strategies and conducted extensive research on topics. ► Conducted keyword research and competitor research to recognize content optimization opportunities to increase organic traffic and form leads. ► Wrote evergreen web page copy, articles, email templates for leads, social media content, and other digital marketing content while incorporating SEO strategies and conducted extensive research on topics. ► Conducted keyword research and competitor research to recognize content optimization opportunities to increase organic traffic and form leads.

Audit Intern

• Sep 2007 - Jan 2008