Zelene Cheong
Senior Product Marketing Executive at Ping Shan Foods Co., LTD- Claim this Profile
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Cantonese Native or bilingual proficiency
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Mandarin Native or bilingual proficiency
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English Full professional proficiency
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French Elementary proficiency
Topline Score
Bio
Experience
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Ping Shan Foods
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Hong Kong
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Food and Beverage Services
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1 - 100 Employee
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Senior Product Marketing Executive
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Jul 2021 - Present
• Responsible for all marketing plans and activities from product selection, pricing, brand management, online and offline promotion to maximize the top line sales and profit margin. • Liaise with overseas suppliers for regular business reviews, technical and marketing support and aligning brand strategies to achieve business objectives. • Provide trade supports to clients including product presentation, trade events, demo arrangement and marketing materials. • Work closely with sales, procurement, logistics team on supporting day to day operations. Show less
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Future Bright Group
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Macao
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Food and Beverage Services
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1 - 100 Employee
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Assistant Marketing and Communications Manager
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Jan 2021 - Jun 2021
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Galaxy Macau
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Macao
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Hospitality
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700 & Above Employee
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Senior Executive - Resort Marketing Services
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Oct 2019 - Aug 2020
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南僑化學工業股份有限公司
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Chemical Manufacturing
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1 - 100 Employee
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Product Marketing Specialist
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Jun 2016 - Jun 2019
• Assist in implementing all marketing plans from product development, packaging design to marketing materials (POSM, videos, and brochures) and trade shows to drive sales in China (including HK and Macau). • Support new product launching by creating promotion plans, training, and aftersales reviews. • Assist in BTL programs and promotion execution. • Responsible for booth creation in major exhibitions across China (F&B, Hospitality industry, and import products). • Liaise with vendors to initiate joint promotion and regular business review. • Implement order planning and sales forecast to ensure stock and to meet targets. • Cooperate with the logistic team on product importation process including packaging, label design, document preparation & translation. Show less
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Hellmann Worldwide Logistics
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Germany
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Truck Transportation
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700 & Above Employee
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Customer Service-Seafreight Europe Export
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Sep 2014 - May 2016
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LUXE by Encanto Luxury
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China
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Retail Luxury Goods and Jewelry
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1 - 100 Employee
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Procurement Coordinator
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Apr 2013 - Apr 2014
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Education
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University of Macau
Bachelor's Degree, Global Management -
KEDGE Business School
Bachelor exchange, International Business