Zelene Cheong

Senior Product Marketing Executive at Ping Shan Foods Co., LTD
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Contact Information
us****@****om
(386) 825-5501
Location
HK
Languages
  • Cantonese Native or bilingual proficiency
  • Mandarin Native or bilingual proficiency
  • English Full professional proficiency
  • French Elementary proficiency

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Bio

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Experience

    • Hong Kong
    • Food and Beverage Services
    • 1 - 100 Employee
    • Senior Product Marketing Executive
      • Jul 2021 - Present

      • Responsible for all marketing plans and activities from product selection, pricing, brand management, online and offline promotion to maximize the top line sales and profit margin. • Liaise with overseas suppliers for regular business reviews, technical and marketing support and aligning brand strategies to achieve business objectives. • Provide trade supports to clients including product presentation, trade events, demo arrangement and marketing materials. • Work closely with sales, procurement, logistics team on supporting day to day operations. Show less

    • Macao
    • Food and Beverage Services
    • 1 - 100 Employee
    • Assistant Marketing and Communications Manager
      • Jan 2021 - Jun 2021

    • Macao
    • Hospitality
    • 700 & Above Employee
    • Senior Executive - Resort Marketing Services
      • Oct 2019 - Aug 2020

    • Chemical Manufacturing
    • 1 - 100 Employee
    • Product Marketing Specialist
      • Jun 2016 - Jun 2019

      • Assist in implementing all marketing plans from product development, packaging design to marketing materials (POSM, videos, and brochures) and trade shows to drive sales in China (including HK and Macau). • Support new product launching by creating promotion plans, training, and aftersales reviews. • Assist in BTL programs and promotion execution. • Responsible for booth creation in major exhibitions across China (F&B, Hospitality industry, and import products). • Liaise with vendors to initiate joint promotion and regular business review. • Implement order planning and sales forecast to ensure stock and to meet targets. • Cooperate with the logistic team on product importation process including packaging, label design, document preparation & translation. Show less

    • Germany
    • Truck Transportation
    • 700 & Above Employee
    • Customer Service-Seafreight Europe Export
      • Sep 2014 - May 2016

    • China
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Procurement Coordinator
      • Apr 2013 - Apr 2014

Education

  • University of Macau
    Bachelor's Degree, Global Management
    2009 - 2013
  • KEDGE Business School
    Bachelor exchange, International Business
    2011 - 2012

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