Experience

NorthStar Analytics

• Research Services
• 1 - 100 Employee

• Founder

  • Nov 2019 - Present

  I had over 20+ project-based clients as a self-employed in different sectors such as lead-gen, e-commerce, app and SAAS. These are my offers to these clients: ★ Define digital marketing KPIs, measurement methodology, and growing data sources across all digital channels (Paid Media, SEO, Email, Display, Mobile) to improve customer experience and answer key business questions. ★ Technical documentation and implementation roadmap. Cross-platform and omnichannel data implementation. ★ Clear Data Visualisation based on both Digital Analytics and backend data. Design automated, accurate dashboards. Presenting key findings to stakeholders. ★ Deep dive analysis on the root causes of major business problems. A strong understanding of data and how it can help businesses. Identify areas of growth. ★ Take ownership of the long term strategy for data and analytics at the clients. ★ Data Visualization and presenting key findings to stakeholders.



FIFTHWEAPON

• United States
• Advertising Services
• 1 - 100 Employee

• Head Of Analytics

  • Jun 2020 - May 2021

  I have worked under the agency which offers creative and data-driven marketing activities to e-commerce and lead-gen companies. As Head of Analytics, these are my daily task on the agency: ★ Managing multiple clients’ accounts and giving optimization recommendations based on data. ★ Carry out ongoing analysis and post-campaign reviews and making recommendations for process improvements. ★ Creating roadmap, implementation plans and phasing. Lead implementation operations. ★ Providing insights and recommendations on commercial analytics based upon analysis of customer data. ★ Data visualization and reporting automation among multiple tools and mediators. ★ Qualitative and quantitative research (LP/funnel/segment analysis, survey, user testing etc) and CRO efforts.



Hype - Performance Marketing Agency

• Head of Analytics & CRO

  • Jul 2014 - Nov 2019

  Growth Team of 16 (Development + Insight + Optimization) IndustrIes & Biggest Clients: - E-commerce - Trendyol (1st in Turkey) - Aviation - Flypgs (2nd in Turkey) - TelCo - Turkcell (1st in Turkey) - Finance - Garanti BBVA (2nd in Turkey) - Saas - Bip - Press - Bloomberg HT - FMCG - Pepsi (3rd in Turkey) - OTT - BluTV (3rd in Turkey) Core Responsibilities Agency Process Automation: - Gathering business needs - Leads the software development team - Responsible for product/internal market fit Tool Integration: - Universal/Premium Google Analytics, Adobe Omniture and Webtrekk Integration & Customization - Google Tag Manager & Segment.io Integration - App Analytics Integration (Google App Analytics & Mixpanel) - Collecting Data from various CRM and Call Center Services - Cross-Platform and Omnichannel Integration Business Insight: - Multi-Channel Conversion Path Analysis - Budget Allocation Planning & Optimization - Data Visualisation - Statistical Analysis and Forecasting with R Conversion Rate Optimization: - Integration of related tools such as Inspectlet, Qualaroo, Yandex Metrica etc. - Understanding visitors of clients through qualitative and quantitative research (Data Driven Usability) - Landing Page and Funnel Creation/Analysis - Continuously Optimization Process with A/B testing and offering them severe tools. - Test Integration with Javascript & CSS knowledge Also I managed a team of 16 people containing analysts, developers, growth hackers and designers. Responsibilities: - Recruitment and performance evaluation - Career development with creating goals & values - Financial analysis of agencies and departments



137 Studio

• IT Services and IT Consulting
• 1 - 100 Employee

• Collaborator

  • Apr 2018 - Oct 2019

  An Operating System for Collaboration. 137 is a democratic group management platform. It offers logistic infrastructure for team building, assessment, management, MVP product development and share distribution. Advership: Google ad automation tool for SMEs. It’s focus companies don’t have enough marketing budget for consulting and can do simple Google ads management themselves. Analyst Zero: Aim to help companies solve Google Analytics implementation and analysis processes without getting a consultant. Learn From Mate: Unlike other training platforms, this product allows companies to provide self-training infrastructure. It meets all the logistical needs that companies may need through the internal trainings. Purposen: Basically, Purposen brings together the goals of the company and the goals of the employee as much as possible. Thus, while the senior team works for themselves, they also works for the company.



Walkinside

• United Arab Emirates
• Human Resources Services

• Co-Founder

  • Apr 2015 - Jul 2016

  Walksinde helps retailers to understand customer behaviour and improve the in-store performance. How many people went past your stores and how many came in? Which section did they go to first? What was the bounce rate and how many shoppers were actually engaged? What was the conversion to sales? How about repeat visits and loyalty patterns? We have developed an intra-router software for footprint tracking and installed 2 different clients (Sportive and Karaca). Sportive increased revenue by %20 via redesign their Özdilek Park store via Walkinside Insights.



HobCloud

• United States
• Software Development
• 1 - 100 Employee

• Product Manager

  • Apr 2014 - Jan 2016

  Hobcloud is providing a free web app to help people with engaging their interests. Using HobCloud, you'll be able to: * Record your activities on your interests. Follow others real time. * Set your own goals, plan your schedule. * Stay motivated and inspire. Hobcloud is providing a free web app to help people with engaging their interests. Using HobCloud, you'll be able to: * Record your activities on your interests. Follow others real time. * Set your own goals, plan your schedule. * Stay motivated and inspire.



Pordiva Mobile

• Product Manager

  • Dec 2013 - Jul 2014

  Responsibilities: - UI Design and Wireframing of Applications - Built Gamification Infrastructure and Algorithms - Mobile App Analytics Setup - New Ideas about app and campaigns Responsibilities: - UI Design and Wireframing of Applications - Built Gamification Infrastructure and Algorithms - Mobile App Analytics Setup - New Ideas about app and campaigns



Sosyotik

• Product Manager

  • Sep 2012 - Jul 2014

  Sosyotik is a new generation social commerce start-up that enables you to experience personalized shopping. The biggest difference of Sosyotik from the current ecommerce sites is; all the products and categories are personalized according to your likes, interest, age, marital status, horoscope or even number of friends. You can purchase the products filtered by your friends and your interests directly from the site. You can see and follow the products that your friends favorited, commented or purchased. You can read the comments and view the profiles of your friends that already purchased the products you would like to buy.



Gamification.org

• Partner

  • Feb 2012 - Apr 2013

  Gamification.org is the biggiest wiki about gamification and game mechanics in the world. Badgeville acquired Gamification.org community from Gamify in June 2012. My tasks as a partner in Gamification.org is; -Adding related content about gamification into the wiki -Increasing the community knowledge. -Localization of the wiki. Gamification.org is the biggiest wiki about gamification and game mechanics in the world. Badgeville acquired Gamification.org community from Gamify in June 2012. My tasks as a partner in Gamification.org is; -Adding related content about gamification into the wiki -Increasing the community knowledge. -Localization of the wiki.



Bright E-Ventures

• Web Analyst

  • Mar 2012 - Sep 2012

  Bright E-Ventures consist of CicekSepeti.com (a minority stake is acquired by Amazon), 444Cicek, Frutation, MagicGift and viaBonte. My tasks in these companies were; -Facebook Ads (Testing, optimization and customer analysis) -E-mail Marketing (Setting e-mail structure, behavioral marketing and performance testing) -Website Content Management(Determinig places of products located main page and category pages according to page value of product detail pages) -Calculating Customer Life Time Value/New Customer Acquisition Value & Tracking) -User Experience (Heatmap, home page/landing page optimization) -Implemantation and performance tracking of retargeting networks. -Increasing mobile awarenes of CicekSepeti.com. -Data Mining (Working on raw data for business insights) -Reporting (Creating instant and periodic reports for performance tracking of Online Marketing. -Google Analytics (+Event Tracking, Virtual Pageviews, Custom Report/Dashboard/Variable, Mobile Tracking) -Yandex Metrica (+WebVisor, Head Map)



Rosense Cosmetics

• Türkiye
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Online Marketing Consultant

  • Apr 2011 - Jun 2011

  As a team, we improved Rosense Cosmetics' online marketing strategy and implemented for Google Online Marketing Challenge'11. Also we advertised the company by 33 different alternative ads and optimized these continiously. We try to gain more costumers with lower cost. As a team, we improved Rosense Cosmetics' online marketing strategy and implemented for Google Online Marketing Challenge'11. Also we advertised the company by 33 different alternative ads and optimized these continiously. We try to gain more costumers with lower cost.


DO&CO
• France
• Health, Wellness & Fitness
• 1 - 100 Employee
• Purchasing Intern

  • Aug 2010 - Sep 2010

Keskinoğlu Groups
• Project Intern

  • Aug 2009 - Sep 2009

TEKNOROT OTOMOTİV ÜRÜNLERİ SAN.VE TİC.A.Ş
• Quality Control Intern

  • Jun 2009 - Jul 2009