Experience

NorthStar Analytics

• Research Services
• 1 - 100 Employee

• Founder

  • Nov 2019 - Present

  I had over 20+ project-based clients as a self-employed in different sectors such as lead-gen, e-commerce, app and SAAS. These are my offers to these clients: ★ Define digital marketing KPIs, measurement methodology, and growing data sources across all digital channels (Paid Media, SEO, Email, Display, Mobile) to improve customer experience and answer key business questions. ★ Technical documentation and implementation roadmap. Cross-platform and omnichannel data implementation. … Show more I had over 20+ project-based clients as a self-employed in different sectors such as lead-gen, e-commerce, app and SAAS. These are my offers to these clients: ★ Define digital marketing KPIs, measurement methodology, and growing data sources across all digital channels (Paid Media, SEO, Email, Display, Mobile) to improve customer experience and answer key business questions. ★ Technical documentation and implementation roadmap. Cross-platform and omnichannel data implementation. ★ Clear Data Visualisation based on both Digital Analytics and backend data. Design automated, accurate dashboards. Presenting key findings to stakeholders. ★ Deep dive analysis on the root causes of major business problems. A strong understanding of data and how it can help businesses. Identify areas of growth. ★ Take ownership of the long term strategy for data and analytics at the clients. ★ Data Visualization and presenting key findings to stakeholders. Show less I had over 20+ project-based clients as a self-employed in different sectors such as lead-gen, e-commerce, app and SAAS. These are my offers to these clients: ★ Define digital marketing KPIs, measurement methodology, and growing data sources across all digital channels (Paid Media, SEO, Email, Display, Mobile) to improve customer experience and answer key business questions. ★ Technical documentation and implementation roadmap. Cross-platform and omnichannel data implementation. … Show more I had over 20+ project-based clients as a self-employed in different sectors such as lead-gen, e-commerce, app and SAAS. These are my offers to these clients: ★ Define digital marketing KPIs, measurement methodology, and growing data sources across all digital channels (Paid Media, SEO, Email, Display, Mobile) to improve customer experience and answer key business questions. ★ Technical documentation and implementation roadmap. Cross-platform and omnichannel data implementation. ★ Clear Data Visualisation based on both Digital Analytics and backend data. Design automated, accurate dashboards. Presenting key findings to stakeholders. ★ Deep dive analysis on the root causes of major business problems. A strong understanding of data and how it can help businesses. Identify areas of growth. ★ Take ownership of the long term strategy for data and analytics at the clients. ★ Data Visualization and presenting key findings to stakeholders. Show less



FIFTHWEAPON

• United States
• Advertising Services
• 1 - 100 Employee

• Head Of Analytics

  • Jun 2020 - May 2021

  I have worked under the agency which offers creative and data-driven marketing activities to e-commerce and lead-gen companies. As Head of Analytics, these are my daily task on the agency: ★ Managing multiple clients’ accounts and giving optimization recommendations based on data. ★ Carry out ongoing analysis and post-campaign reviews and making recommendations for process improvements. ★ Creating roadmap, implementation plans and phasing. Lead implementation operations. ★ Providing… Show more I have worked under the agency which offers creative and data-driven marketing activities to e-commerce and lead-gen companies. As Head of Analytics, these are my daily task on the agency: ★ Managing multiple clients’ accounts and giving optimization recommendations based on data. ★ Carry out ongoing analysis and post-campaign reviews and making recommendations for process improvements. ★ Creating roadmap, implementation plans and phasing. Lead implementation operations. ★ Providing insights and recommendations on commercial analytics based upon analysis of customer data. ★ Data visualization and reporting automation among multiple tools and mediators. ★ Qualitative and quantitative research (LP/funnel/segment analysis, survey, user testing etc) and CRO efforts. Show less I have worked under the agency which offers creative and data-driven marketing activities to e-commerce and lead-gen companies. As Head of Analytics, these are my daily task on the agency: ★ Managing multiple clients’ accounts and giving optimization recommendations based on data. ★ Carry out ongoing analysis and post-campaign reviews and making recommendations for process improvements. ★ Creating roadmap, implementation plans and phasing. Lead implementation operations. ★ Providing… Show more I have worked under the agency which offers creative and data-driven marketing activities to e-commerce and lead-gen companies. As Head of Analytics, these are my daily task on the agency: ★ Managing multiple clients’ accounts and giving optimization recommendations based on data. ★ Carry out ongoing analysis and post-campaign reviews and making recommendations for process improvements. ★ Creating roadmap, implementation plans and phasing. Lead implementation operations. ★ Providing insights and recommendations on commercial analytics based upon analysis of customer data. ★ Data visualization and reporting automation among multiple tools and mediators. ★ Qualitative and quantitative research (LP/funnel/segment analysis, survey, user testing etc) and CRO efforts. Show less



Hype - Performance Marketing Agency

• Head of Analytics & CRO

  • Jul 2014 - Nov 2019

  Growth Team of 16 (Development + Insight + Optimization) IndustrIes & Biggest Clients: - E-commerce - Trendyol (1st in Turkey) - Aviation - Flypgs (2nd in Turkey) - TelCo - Turkcell (1st in Turkey) - Finance - Garanti BBVA (2nd in Turkey) - Saas - Bip - Press - Bloomberg HT - FMCG - Pepsi (3rd in Turkey) - OTT - BluTV (3rd in Turkey) Core Responsibilities Agency Process Automation: - Gathering business needs - Leads the software development… Show more Growth Team of 16 (Development + Insight + Optimization) IndustrIes & Biggest Clients: - E-commerce - Trendyol (1st in Turkey) - Aviation - Flypgs (2nd in Turkey) - TelCo - Turkcell (1st in Turkey) - Finance - Garanti BBVA (2nd in Turkey) - Saas - Bip - Press - Bloomberg HT - FMCG - Pepsi (3rd in Turkey) - OTT - BluTV (3rd in Turkey) Core Responsibilities Agency Process Automation: - Gathering business needs - Leads the software development team - Responsible for product/internal market fit Tool Integration: - Universal/Premium Google Analytics, Adobe Omniture and Webtrekk Integration & Customization - Google Tag Manager & Segment.io Integration - App Analytics Integration (Google App Analytics & Mixpanel) - Collecting Data from various CRM and Call Center Services - Cross-Platform and Omnichannel Integration Business Insight: - Multi-Channel Conversion Path Analysis - Budget Allocation Planning & Optimization - Data Visualisation - Statistical Analysis and Forecasting with R Conversion Rate Optimization: - Integration of related tools such as Inspectlet, Qualaroo, Yandex Metrica etc. - Understanding visitors of clients through qualitative and quantitative research (Data Driven Usability) - Landing Page and Funnel Creation/Analysis - Continuously Optimization Process with A/B testing and offering them severe tools. - Test Integration with Javascript & CSS knowledge Also I managed a team of 16 people containing analysts, developers, growth hackers and designers. Responsibilities: - Recruitment and performance evaluation - Career development with creating goals & values - Financial analysis of agencies and departments Show less Growth Team of 16 (Development + Insight + Optimization) IndustrIes & Biggest Clients: - E-commerce - Trendyol (1st in Turkey) - Aviation - Flypgs (2nd in Turkey) - TelCo - Turkcell (1st in Turkey) - Finance - Garanti BBVA (2nd in Turkey) - Saas - Bip - Press - Bloomberg HT - FMCG - Pepsi (3rd in Turkey) - OTT - BluTV (3rd in Turkey) Core Responsibilities Agency Process Automation: - Gathering business needs - Leads the software development… Show more Growth Team of 16 (Development + Insight + Optimization) IndustrIes & Biggest Clients: - E-commerce - Trendyol (1st in Turkey) - Aviation - Flypgs (2nd in Turkey) - TelCo - Turkcell (1st in Turkey) - Finance - Garanti BBVA (2nd in Turkey) - Saas - Bip - Press - Bloomberg HT - FMCG - Pepsi (3rd in Turkey) - OTT - BluTV (3rd in Turkey) Core Responsibilities Agency Process Automation: - Gathering business needs - Leads the software development team - Responsible for product/internal market fit Tool Integration: - Universal/Premium Google Analytics, Adobe Omniture and Webtrekk Integration & Customization - Google Tag Manager & Segment.io Integration - App Analytics Integration (Google App Analytics & Mixpanel) - Collecting Data from various CRM and Call Center Services - Cross-Platform and Omnichannel Integration Business Insight: - Multi-Channel Conversion Path Analysis - Budget Allocation Planning & Optimization - Data Visualisation - Statistical Analysis and Forecasting with R Conversion Rate Optimization: - Integration of related tools such as Inspectlet, Qualaroo, Yandex Metrica etc. - Understanding visitors of clients through qualitative and quantitative research (Data Driven Usability) - Landing Page and Funnel Creation/Analysis - Continuously Optimization Process with A/B testing and offering them severe tools. - Test Integration with Javascript & CSS knowledge Also I managed a team of 16 people containing analysts, developers, growth hackers and designers. Responsibilities: - Recruitment and performance evaluation - Career development with creating goals & values - Financial analysis of agencies and departments Show less



HobCloud

• United States
• Software Development
• 1 - 100 Employee

• Product Manager

  • Apr 2014 - Jan 2016

  Hobcloud is providing a free web app to help people with engaging their interests. Using HobCloud, you'll be able to: * Record your activities on your interests. Follow others real time. * Set your own goals, plan your schedule. * Stay motivated and inspire. Hobcloud is providing a free web app to help people with engaging their interests. Using HobCloud, you'll be able to: * Record your activities on your interests. Follow others real time. * Set your own goals, plan your schedule. * Stay motivated and inspire.



Pordiva Mobile

• Product Manager

  • Dec 2013 - Jul 2014

  Responsibilities: - UI Design and Wireframing of Applications - Built Gamification Infrastructure and Algorithms - Mobile App Analytics Setup - New Ideas about app and campaigns Responsibilities: - UI Design and Wireframing of Applications - Built Gamification Infrastructure and Algorithms - Mobile App Analytics Setup - New Ideas about app and campaigns



Sosyotik

• Product Manager

  • Sep 2012 - Jul 2014

  Sosyotik is a new generation social commerce start-up that enables you to experience personalized shopping. The biggest difference of Sosyotik from the current ecommerce sites is; all the products and categories are personalized according to your likes, interest, age, marital status, horoscope or even number of friends. You can purchase the products filtered by your friends and your interests directly from the site. You can see and follow the products that your friends favorited… Show more Sosyotik is a new generation social commerce start-up that enables you to experience personalized shopping. The biggest difference of Sosyotik from the current ecommerce sites is; all the products and categories are personalized according to your likes, interest, age, marital status, horoscope or even number of friends. You can purchase the products filtered by your friends and your interests directly from the site. You can see and follow the products that your friends favorited, commented or purchased. You can read the comments and view the profiles of your friends that already purchased the products you would like to buy. Show less Sosyotik is a new generation social commerce start-up that enables you to experience personalized shopping. The biggest difference of Sosyotik from the current ecommerce sites is; all the products and categories are personalized according to your likes, interest, age, marital status, horoscope or even number of friends. You can purchase the products filtered by your friends and your interests directly from the site. You can see and follow the products that your friends favorited… Show more Sosyotik is a new generation social commerce start-up that enables you to experience personalized shopping. The biggest difference of Sosyotik from the current ecommerce sites is; all the products and categories are personalized according to your likes, interest, age, marital status, horoscope or even number of friends. You can purchase the products filtered by your friends and your interests directly from the site. You can see and follow the products that your friends favorited, commented or purchased. You can read the comments and view the profiles of your friends that already purchased the products you would like to buy. Show less



Bright E-Ventures

• Web Analyst

  • Mar 2012 - Sep 2012

  Bright E-Ventures consist of CicekSepeti.com (a minority stake is acquired by Amazon), 444Cicek, Frutation, MagicGift and viaBonte. My tasks in these companies were; -Facebook Ads (Testing, optimization and customer analysis) -E-mail Marketing (Setting e-mail structure, behavioral marketing and performance testing) -Website Content Management(Determinig places of products located main page and category pages according to page value of product detail pages) -Calculating… Show more Bright E-Ventures consist of CicekSepeti.com (a minority stake is acquired by Amazon), 444Cicek, Frutation, MagicGift and viaBonte. My tasks in these companies were; -Facebook Ads (Testing, optimization and customer analysis) -E-mail Marketing (Setting e-mail structure, behavioral marketing and performance testing) -Website Content Management(Determinig places of products located main page and category pages according to page value of product detail pages) -Calculating Customer Life Time Value/New Customer Acquisition Value & Tracking) -User Experience (Heatmap, home page/landing page optimization) -Implemantation and performance tracking of retargeting networks. -Increasing mobile awarenes of CicekSepeti.com. -Data Mining (Working on raw data for business insights) -Reporting (Creating instant and periodic reports for performance tracking of Online Marketing. -Google Analytics (+Event Tracking, Virtual Pageviews, Custom Report/Dashboard/Variable, Mobile Tracking) -Yandex Metrica (+WebVisor, Head Map) Show less Bright E-Ventures consist of CicekSepeti.com (a minority stake is acquired by Amazon), 444Cicek, Frutation, MagicGift and viaBonte. My tasks in these companies were; -Facebook Ads (Testing, optimization and customer analysis) -E-mail Marketing (Setting e-mail structure, behavioral marketing and performance testing) -Website Content Management(Determinig places of products located main page and category pages according to page value of product detail pages) -Calculating… Show more Bright E-Ventures consist of CicekSepeti.com (a minority stake is acquired by Amazon), 444Cicek, Frutation, MagicGift and viaBonte. My tasks in these companies were; -Facebook Ads (Testing, optimization and customer analysis) -E-mail Marketing (Setting e-mail structure, behavioral marketing and performance testing) -Website Content Management(Determinig places of products located main page and category pages according to page value of product detail pages) -Calculating Customer Life Time Value/New Customer Acquisition Value & Tracking) -User Experience (Heatmap, home page/landing page optimization) -Implemantation and performance tracking of retargeting networks. -Increasing mobile awarenes of CicekSepeti.com. -Data Mining (Working on raw data for business insights) -Reporting (Creating instant and periodic reports for performance tracking of Online Marketing. -Google Analytics (+Event Tracking, Virtual Pageviews, Custom Report/Dashboard/Variable, Mobile Tracking) -Yandex Metrica (+WebVisor, Head Map) Show less



Rosense Cosmetics

• Türkiye
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Online Marketing Consultant

  • Apr 2011 - Jun 2011

  As a team, we improved Rosense Cosmetics' online marketing strategy and implemented for Google Online Marketing Challenge'11. Also we advertised the company by 33 different alternative ads and optimized these continiously. We try to gain more costumers with lower cost. As a team, we improved Rosense Cosmetics' online marketing strategy and implemented for Google Online Marketing Challenge'11. Also we advertised the company by 33 different alternative ads and optimized these continiously. We try to gain more costumers with lower cost.