Zaynab Ashraf

Search Engine Optimization Specialist at Adsela Marketing Solutions
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Contact Information
us****@****om
(386) 825-5501
Location
Cairo, Egypt, EG
Languages
  • Arabic Native or bilingual proficiency
  • English Professional working proficiency

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Bio

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Credentials

  • Rank Tracking Test
    Semrush
    Aug, 2022
    - Nov, 2024
  • التحليل الرقمي
    Edraak إدراك
    Aug, 2022
    - Nov, 2024
  • تحسين محركات البحث
    Edraak إدراك
    Aug, 2022
    - Nov, 2024
  • Digital marketing professional
    Udacity
    Aug, 2020
    - Nov, 2024
  • training of trainers
    Google
    Jun, 2020
    - Nov, 2024
  • اساسيات التسويق الرقمي
    Google
    Mar, 2020
    - Nov, 2024
  • Digital marketing
    Udacity
    Dec, 2019
    - Nov, 2024
  • Ideation
    Intel Labs
    Aug, 2018
    - Nov, 2024
  • InnovEgypt
    TIEC
    Aug, 2018
    - Nov, 2024
  • موارد بشريه
    -
    Sep, 2016
    - Nov, 2024
  • Commercial technician Institute Department of computer science and information systems
    Beni-suef University
    Sep, 2013
    - Nov, 2024

Experience

    • Egypt
    • Marketing Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Apr 2023 - Present

      Develop optimization strategies that increase the company's search engine results rankings Research SEO keywords to use throughout the company's website and marketing materials Set measurable goals that demonstrate improvement in marketing efforts Monitor performance metrics to understand SEO strategy performance Efficiently communicate with other marketing professionals to align goals Collaborate with others within the marketing department to manage SEO strategy Update and optimize content and website links for maximum optimization and search engine rankings Good understanding usage of Google Analytics, Google search console, SEMrush, ahrefs and all SEO Tools Show less

    • Egypt
    • Retail Art Supplies
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Jul 2020 - Present

      -Analyze the current websites and identify areas of improvement-Create and launch SEO campaigns-Implement on-page initiatives like writing effective headlines, Meta tags, body copy etc.-Implement off-page SEO content strategies-Improves website rankings in major search engines-Keep abreast of search engine best practices so as not to violate search engine guidelines-Compile and present SEO performance reports

    • CEO & Founder
      • Jul 2020 - Present

    • Egypt
    • Information Technology & Services
    • 100 - 200 Employee
    • Innovation Ambassador
      • Apr 2018 - Present

      Innovation Ambassador at TIEC help in many of the center's programs in marketing and organizing events such as Innov Egypt online and offline Innovation Ambassador at TIEC help in many of the center's programs in marketing and organizing events such as Innov Egypt online and offline

    • Egypt
    • Retail
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Nov 2022 - Apr 2023

      Developing and implementing effective search engine optimization (SEO) strategies. •Perform keyword research, competitive analysis, and SEO audits • Performing ongoing keyword research including discovery and expansion of keyword opportunities. • Write new website content or help generate content strategies for clients with effective keywords. • Developing & Implement link building strategies. • Prepare monthly Google Analytics reports to communicate progress and strategy to clients • Complete SEO setups for new website projects, including 301 redirects, on-page optimization, Google Analytics configuration, and XML sitemap creation • Work with the development team to ensure SEO best practices are properly implemented on newly developed code • Recommend changes to website architecture content. linking and other factors to improve SEO positions for target keywords. Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines. Show less

    • Egypt
    • Translation and Localization
    • 1 - 100 Employee
    • Search Engine Optimization Executive
      • Nov 2020 - Jul 2022

      Being able to expand from the Egyptian market to penetrate the Gulf and international markets - Working on 3 projects (translation services site - educational site - translation/educational site) - Reaching 17,000 visitors per month - Being able to lead the search results in Egypt, the Gulf, and the world with 80 words in the first and second results, and 120 words in the first and second results until the tenth. - Overcoming competitors in Egypt & Gulf -Develop optimization strategies that drive search engine results rankings Research and outline SEO keywords in both English and Arabic -Set KPIs and monitor metrics to understand SEO strategy performance -Effectively communicate and collaborate with internal and external stakeholders -Update content and website links for maximum optimization and search engine rankings. -Analyze and share recommendations for on-page assets optimization Show less

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Business Development Specialist
      • Sep 2020 - Nov 2020

      1-Contacting potential clients to establish Plans and arrange meetings. 2-Developing quotes and proposals for clients. 3-Planning and overseeing new marketing initiatives. 4- Increasing the value of current customers while attracting new ones. 5- Attending conferences, meetings, and events. 6- Developing goals for the development team and business growth and ensuring they are met. 7- Training personnel and helping team members develop their skills. 1-Contacting potential clients to establish Plans and arrange meetings. 2-Developing quotes and proposals for clients. 3-Planning and overseeing new marketing initiatives. 4- Increasing the value of current customers while attracting new ones. 5- Attending conferences, meetings, and events. 6- Developing goals for the development team and business growth and ensuring they are met. 7- Training personnel and helping team members develop their skills.

    • Egypt
    • Design Services
    • 1 - 100 Employee
    • Sales Business Development
      • Oct 2019 - Apr 2020

      Qualify leads from marketing campaigns as sales opportunities • Contact potential clients through cold calls and emails • Present our company to potential clients • Identify client needs and suggest appropriate products/services • Customize product solutions to increase customer satisfaction • Build long-term trusting relationships with clients • Proactively seek new business opportunities in the market • Set up meetings or calls between (prospective) clients and Account Executives • Report to the Business Development Manager on (monthly) sales results • Stay up-to-date with new products/services and new pricing/payment plans Show less

    • Egypt
    • Writing and Editing
    • 1 - 100 Employee
    • Sales And Marketing Specialist
      • May 2018 - Mar 2019

    • Project Specialist
      • Sep 2018 - Feb 2019

    • Member research assistance
      • Jan 2016 - Oct 2018

      I explore cases subsidies and disburse grants to outstanding cases I explore cases subsidies and disburse grants to outstanding cases

    • Egypt
    • Non-profit Organizations
    • 300 - 400 Employee
    • volunteer
      • Jan 2016 - Oct 2018

      volunteer volunteer

  • Power Of Mission
    • بنى سويف, Egypt
    • VP Product Management
      • Mar 2018 - Sep 2018

    • Canada
    • Non-profit Organizations
    • 700 & Above Employee
    • Sales Team Member
      • Mar 2017 - May 2018

    • Team Lead
      • Sep 2017 - Apr 2018

  • Arabekia
    • Beni suef
    • Co-Founder
      • Apr 2017 - Oct 2017

  • Cornol store
    • بنى سويف, Egypt
    • Co-Founder
      • Apr 2017 - Jul 2017

    • Human Resources
    • 1 - 100 Employee
    • hr
      • Sep 2016 - Mar 2017

    • HR Recruiter
      • Jan 2015 - Jan 2017

      Doing an interview for students accepted to study batches and I evaluate members Doing an interview for students accepted to study batches and I evaluate members

    • trainee
      • Aug 2016 - Sep 2016

      Intern in the Department of Credit Risk Management Intern in the Department of Credit Risk Management

  • WHO
    • بنى سويف, Egypt
    • Marketer ideas
      • Jan 2013 - Dec 2015

      Marketer of ideas Health Care for the care of mothers and children with the Ministry of Health and the World Health Organization Marketer of ideas Health Care for the care of mothers and children with the Ministry of Health and the World Health Organization

Education

  • Beni Suef University
    Bachelor of Commerce (B.Com.), Business Administration and Management, General
    2016 - 2018
  • Beni Suef University
    Bachelor’s Degree, Business Administration and Management, General
    2015 - 2018
  • Udacity
    Digital Marketing professional, Marketing
    2020 -
  • Udacity

Community

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