Head Of Marketing and Brand Partnerships

• Aug 2021 - Present

Marketing and Design Associate

• Apr 2020 - Aug 2021

• Developed and launched the brand's e-commerce website to take the brand outside of the MENA region. • Created social media and marketing content to increase brand awareness and sales. • Assisted in designing upcoming collections for the brand as well as sourcing brands to carry as a part of its multi-brand physical store strategy. • Assisted in creative directing campaigns and shoots for the brand. • Created a brand business strategy for the year to be able to hit financial targets. Show less

Public Relations Intern

• May 2020 - Sep 2020

• Assisted in creating and developing PR lists and media contacts. • Researched and provided analysis for projects in various sectors. • Strategized and planned content for all of ALAB’s social channels and engaged and expanded following. • Monitored client’s press and media. • Supported on-going competitive analysis and assisted on new client research outreach • Assisted in creating and developing PR lists and media contacts. • Researched and provided analysis for projects in various sectors. • Strategized and planned content for all of ALAB’s social channels and engaged and expanded following. • Monitored client’s press and media. • Supported on-going competitive analysis and assisted on new client research outreach

Marketing and Social Media Intern

• Jan 2020 - Mar 2020

• Created social media and marketing content to increase brand awareness, sales and social media presence resulting in an increase in Instagram followers, influencer posts, and rentals. • Assisted in developing an e-commerce website for Armarium to sell its product as part of its liquidation strategy, resulting in 90% of the inventory to be sold. • Visually merchandised the products on both the rental and sales websites based on different themes and categories to increase sales. • Created weekly KPIs and analysis from Instagram insights, SEO analytics and email campaign metrics. Show less

Real Estate & Private Equity Intern

• Jun 2018 - Aug 2018

• Created financial models (primarily discounted cash flows) and market research reports on real estate opportunities in the UK to present to the investment committee. • Analyzed and researched market trends in the MENA region in industries such as digital streaming, agri-business, healthcare, hospitality and technology for the company’s fund. • Prepared investment presentations and term sheets for limited partners for a mezzanine loan opportunity. • Created financial models (primarily discounted cash flows) and market research reports on real estate opportunities in the UK to present to the investment committee. • Analyzed and researched market trends in the MENA region in industries such as digital streaming, agri-business, healthcare, hospitality and technology for the company’s fund. • Prepared investment presentations and term sheets for limited partners for a mezzanine loan opportunity.

Venture Capital Intern

• Jun 2017 - Aug 2017

•Assessed potential investments in start-ups, through research, meetings with founders, and financial models. • Prepared reports on new potential start-ups and interesting niche markets, as well as assisted in preparing term sheets for proposed investments. • Created due diligence and feedback on startup pitches and worked with the founders on improving them. •Assessed potential investments in start-ups, through research, meetings with founders, and financial models. • Prepared reports on new potential start-ups and interesting niche markets, as well as assisted in preparing term sheets for proposed investments. • Created due diligence and feedback on startup pitches and worked with the founders on improving them.