Zehra Radiatorwala
Digital Marketing Strategist at Connect Resources- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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French Elementary proficiency
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Arabic Elementary proficiency
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Bio
Experience
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Connect Resources
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United Arab Emirates
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Human Resources Services
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100 - 200 Employee
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Digital Marketing Strategist
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Jan 2022 - Present
- Set digital marketing strategies using all necessary tools. - Research services, products and current strategies to identify new opportunities - Analyze web traffic metrics and suggest solutions to boost web presence - Monitor SEO/SEM, marketing and sales performance metrics to forecast trends - Keep up-to-date with our audience’s preferences and proactively suggest new campaigns - Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency - Identify advertising needs - Establish best practices in digital marketing - Stay up-to-date with digital technologies developments Show less
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Digitize n Grow
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Marketing Services
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1 - 100 Employee
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Performance Marketing Specialist
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Jan 2022 - Present
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Connect Group
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United Arab Emirates
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Investment Management
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2022 - Present
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ConnectHR
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United Arab Emirates
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Human Resources Services
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1 - 100 Employee
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Digital Project Manager
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Jan 2022 - Present
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Connect Freelance
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United Arab Emirates
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Business Consulting and Services
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1 - 100 Employee
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Digital Project Manager
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Jan 2022 - Present
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Blue Beetle - Digital Agency
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United Arab Emirates
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing Executive
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Mar 2019 - Mar 2020
- Managed SEO strategies of 6 clients in the fashion, leisure and hospitality verticals - Developed holistic digital media strategies which recorded a 30% increase in customer base and 25% revenue over 3 months - Multiplied website traffic by 150% - Developed marketing initiatives across digital platforms, social media channels, resulting in a 20% boost in engagement - Planned monthly Google and Facebook ad campaign resulting in 25+ transactions - Created and optimised web content and web page metadata - Managed and maintained keywords list and monitored keyword rankings - Strategized inbound link acquisition and link building Show less
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Whirlwind
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India
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Technology, Information and Internet
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1 - 100 Employee
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SEO Executive
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Jan 2017 - Jan 2019
- Detailed on page, off page auditing of website - Track website traffic and engagement matrices - Making disavow file & Working on 404 errors, 301 redirects - KEYWORD RESEARCH : Researching, creating and managing keyword portfolios for clients - Link Building - Develop and implement link building strategies in co-ordination with content team by running outreach campaigns, guestographic campaigns, answering quora questions and forums - Website content development, making content clusters, Internal linking - Creating citations to strengthen the business’s local presence - Optimising title tags, meta description, alt tags, URLs, schema micro data to keep them in line with SEO best practice - Competitor link analysis - Generating report for traffic analysis using Google Analytics Tool Show less
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FSEM Auto Radiators
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India
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Manufacturing
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Network and System Administrator
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Oct 2015 - Dec 2016
-Managed and maintained the multimedia network and created/supervised the company’s intranet and Local Area Network (LAN). -Analysed system architecture, performed data mining analysis on entries of raw-data and monitored and maintained the system analysis software. -Apart from this I managed the Database system. -I also used to handle the Digital Marketing (SEO/SMM) for the same. -Managed and maintained the multimedia network and created/supervised the company’s intranet and Local Area Network (LAN). -Analysed system architecture, performed data mining analysis on entries of raw-data and monitored and maintained the system analysis software. -Apart from this I managed the Database system. -I also used to handle the Digital Marketing (SEO/SMM) for the same.
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