Zeeshan Mahomed
Marketing Manager at Salford Professional Development- Claim this Profile
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Bio
Credentials
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Advanced Google Analytics
LinkedInJan, 2023- Nov, 2024 -
Leading a Marketing Team
LinkedInJan, 2023- Nov, 2024
Experience
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Salford Professional Development
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United Kingdom
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Education Administration Programs
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1 - 100 Employee
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Marketing Manager
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Feb 2023 - Present
Responsible for developing marketing strategies and initiatives at the University of Salford for their SPD devision, creating marketing briefs for all key strategies, and ensuring that they are correctly communicated. Led the core areas of the marketing department, including digital marketing, web-based content, offline and online media marketing, social media marketing and direct marketing. Effectively leading the marketing team's day-to-day duties and responsibilities, as well as project managing larger ad hoc projects. Show less
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SkinnyBrands
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United Kingdom
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Food & Beverages
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1 - 100 Employee
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Marketing Manager
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Nov 2022 - Feb 2023
Managed entire marketing operations for the organisation operating in UK retail multiples and selected global markets with direct expansion into USA & China in 2023 with our hero brand Skinny Lager. Oversaw all initiatives for the brands direct to consumer model that was launched in late 2022 and oversaw growth areas that lead into launching with multiple partners such as LNER first class cabins and extending our range into Ocados online offering with the launch of our new product. Managed commercial & supplier agency’s which resulted in an increase in our online performance through accurate retargeting methods and delivered new methodologies for e-commerce that saw an increase of foot traffic to our social media pages, on-line store and enhanced our public image. Show less
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Educor Holdings
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South Africa
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Education Administration Programs
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200 - 300 Employee
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Senior Brand Manager
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Dec 2021 - Jun 2022
Spearheaded marketing activities of the department for three face-to-face branded universities comprising of 8 national campuses across the country. I managed the creation of engaging designs and content for the business in order to ensure proper and consistent communication and embodiment of the brand’s identity and to reach the target audience. Played a leading role in the management of all branded collateral production and collaborated with the business’s sales and acquisition teams for the purpose of conceptualising, designing and building cross-platform media for websites and social media platforms. Managed all major branding aspects of the department such as budget, strategy, timelines, and the determination of approaches to creative execution of programs. Collaborated with executive management in creating and implementing strategic approaches for branding programs that are in support of key brand growth areas. Show less
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Hirt & Carter
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South Africa
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Printing Services
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300 - 400 Employee
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Lead Creative Strategist
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Mar 2020 - Dec 2021
As project lead, I steered marketing and business strategic planning for multiple creative concept development projects. I oversaw the execution of solutions across media platforms and evaluated the effectiveness of key tactics through shopper marketing and ROI analysis. Some of my key accomplishments include: • Enhanced revenue growth through creation and executing of multiple automated marketing campaigns in FMCG and Beverages industries. • Played an influential role in the conceptualisation of design for a Unilever project, leading to Best Sustainable POS award for renewable and environmentally conscious POS. Show less
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SGS & Co
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United States
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Advertising Services
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700 & Above Employee
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On-site Account Manager
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Dec 2018 - Mar 2020
As Account Manager, I oversaw accounts for the South African Hub as well as multiple regions in Africa. I assisted multi-disciplinary departments and teams in strategy design to enhance and achieve annual revenue growth objectives. A few of my substantial successes for this position include: • Achieved ranking of top Unilever Hub globally through outstanding account management, resulting in increased income from international brands across Unilever SA. • Reversed negative account status into profitable account through excellent client-focused engagement with various brands, thereby advancing long-term confidence in company services. Show less
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Hirt & Carter
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South Africa
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Printing Services
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300 - 400 Employee
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Group Strategic Support
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Jan 2018 - Nov 2018
As the strategic support for the team, I guided team processes in line with client requirements. Through trade marketing audits, I delivered brand optimisation insights and brand-to-market alignment methods. Some noteworthy achievements include:• Won major partnerships with Coca-Cola and MTN organisations through successful prospective contract sourcing and agreement negotiations.• Executed significant in-store strategies nationwide for prominent retailer and grocery brands, thereby progressing re-branding and launches for Miladys, Checkers Tech X, and Pick n Pay Tiny Tots. Show less
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Internal Sales Support
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Nov 2016 - Dec 2017
In this role, I served as the primary point of contact between the design studio team, the production group, and clients in order to ensure adherence with client specifics.A significant success for this role includes:• Secured major account with Edcon retailers to value of R50 million by sourcing key contracts.
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Education
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2021 - 2024
IMM Graduate School
Bachelor of Commerce in Marketing and Management Sciences, Marketing and Management Sciences -
University of the Witwatersrand
Higher National Diploma in Management Development, Business, Management, Marketing, and Related Support Services -
Varsity College
Higher Certificate in Business Practice & Principles, Business, Management, Marketing, and Related Support Services
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