Head of Global Marketing and New Business

• Oct 2021 - Present

Successfully launched JOMO globally with specific focus on USA, Canada, and the Middle East, resulting in a 70% increase in global revenue Partnered with Walmart to extend Jomo’s presence in the North American continent Led and executed a global marketing strategy that increased the user base by 70% and 2% E-commerce conversion, up from 0.5% Led a cross-functional team to create and launch a new product line, generating $10M in sales in the first year Introduced Home, Lifestyle… Show more Successfully launched JOMO globally with specific focus on USA, Canada, and the Middle East, resulting in a 70% increase in global revenue Partnered with Walmart to extend Jomo’s presence in the North American continent Led and executed a global marketing strategy that increased the user base by 70% and 2% E-commerce conversion, up from 0.5% Led a cross-functional team to create and launch a new product line, generating $10M in sales in the first year Introduced Home, Lifestyle Tech Product Line for Jomo, as a part of a new business initiative, which extended Jomo’s portfolio by 20% Established strategic partnerships with Marketing Solution Providers, Banks, Tech companies & B2B Apps to increase Jomo’s user base by 15% and improve revenue by 10% through this initiative Show less Successfully launched JOMO globally with specific focus on USA, Canada, and the Middle East, resulting in a 70% increase in global revenue Partnered with Walmart to extend Jomo’s presence in the North American continent Led and executed a global marketing strategy that increased the user base by 70% and 2% E-commerce conversion, up from 0.5% Led a cross-functional team to create and launch a new product line, generating $10M in sales in the first year Introduced Home, Lifestyle… Show more Successfully launched JOMO globally with specific focus on USA, Canada, and the Middle East, resulting in a 70% increase in global revenue Partnered with Walmart to extend Jomo’s presence in the North American continent Led and executed a global marketing strategy that increased the user base by 70% and 2% E-commerce conversion, up from 0.5% Led a cross-functional team to create and launch a new product line, generating $10M in sales in the first year Introduced Home, Lifestyle Tech Product Line for Jomo, as a part of a new business initiative, which extended Jomo’s portfolio by 20% Established strategic partnerships with Marketing Solution Providers, Banks, Tech companies & B2B Apps to increase Jomo’s user base by 15% and improve revenue by 10% through this initiative Show less

Co-Founder/Chief Marketing Officer/Director

• Dec 2018 - Present

Instilled marketing growth expertise in younger Millennials, SaaS start-ups, and E-commerce driven businesses in the Fashion, Lifestyle, and Real Estate industries Developed and implemented performance marketing strategies that increased ROI by 100% for clients Provided innovative web/app solutions that improved user experience and increased customer engagement by 50% Created and executed branding and creative campaigns that increased brand awareness and customer engagement Led a… Show more Instilled marketing growth expertise in younger Millennials, SaaS start-ups, and E-commerce driven businesses in the Fashion, Lifestyle, and Real Estate industries Developed and implemented performance marketing strategies that increased ROI by 100% for clients Provided innovative web/app solutions that improved user experience and increased customer engagement by 50% Created and executed branding and creative campaigns that increased brand awareness and customer engagement Led a cross-functional team to deliver exceptional results for clients, with 70% Growth in business in 1st year Implemented data-driven decisions that increased the efficiency and effectiveness of marketing initiatives Show less Instilled marketing growth expertise in younger Millennials, SaaS start-ups, and E-commerce driven businesses in the Fashion, Lifestyle, and Real Estate industries Developed and implemented performance marketing strategies that increased ROI by 100% for clients Provided innovative web/app solutions that improved user experience and increased customer engagement by 50% Created and executed branding and creative campaigns that increased brand awareness and customer engagement Led a… Show more Instilled marketing growth expertise in younger Millennials, SaaS start-ups, and E-commerce driven businesses in the Fashion, Lifestyle, and Real Estate industries Developed and implemented performance marketing strategies that increased ROI by 100% for clients Provided innovative web/app solutions that improved user experience and increased customer engagement by 50% Created and executed branding and creative campaigns that increased brand awareness and customer engagement Led a cross-functional team to deliver exceptional results for clients, with 70% Growth in business in 1st year Implemented data-driven decisions that increased the efficiency and effectiveness of marketing initiatives Show less

Marketing Director (Consulting)

• Oct 2020 - Dec 2020

Led marketing strategy that boosted brand awareness and increased user engagement on social channels by 100% Forged PR & Influencer marketing, which led to an increase in E-commerce conversions from 2% to 4% Conducted market research to identify new opportunities for growth, resulting in a 25% increase in revenue Collaborated with clients’ cross-functional teams to launch campaigns that improved ROI by 300% Led marketing strategy that boosted brand awareness and increased user engagement on social channels by 100% Forged PR & Influencer marketing, which led to an increase in E-commerce conversions from 2% to 4% Conducted market research to identify new opportunities for growth, resulting in a 25% increase in revenue Collaborated with clients’ cross-functional teams to launch campaigns that improved ROI by 300%

Lead Marketing Consultant

• Jul 2018 - Dec 2018

Spearheaded and revamped the organization’s marketing strategy to drive growth and improve ROI Developed and implemented customer growth and retention strategies that maximized ROAS and organic growth Deployed digital solutions across customer service, operations, and marketing functions to improve efficiency Spearheaded and revamped the organization’s marketing strategy to drive growth and improve ROI Developed and implemented customer growth and retention strategies that maximized ROAS and organic growth Deployed digital solutions across customer service, operations, and marketing functions to improve efficiency

Business Manager - REAL ESTATE & AUTO Verticals

• Apr 2017 - Jun 2018

Successfully launched key verticals of REAL ESTATE & Autos and mobile app Implemented monetization and Fin-tech setup Established commercial teams and new Head Office Managed product roadmaps and identified new avenues of monetization Achieved the fastest monetization in the MEA region (consists of 15 countries) within the first three months

Country Marketing Head

• Dec 2014 - Apr 2017

Headed South Asia regional team for the marketing strategy of OLX business Changed perception of OLX brand and increased trusted users in Pakistan Managed MARCOM strategy, A&P Spends, TVCs, P&L management, ATL, BTL, Research, Social media content strategy, performance/digital marketing & activations Achieved 85% TOM brand recall and 35% increase in OLX users within 2 years Resulted in 3M+ FB fans, the highest number of app-based platform users (half a million per day), and 95%… Show more Headed South Asia regional team for the marketing strategy of OLX business Changed perception of OLX brand and increased trusted users in Pakistan Managed MARCOM strategy, A&P Spends, TVCs, P&L management, ATL, BTL, Research, Social media content strategy, performance/digital marketing & activations Achieved 85% TOM brand recall and 35% increase in OLX users within 2 years Resulted in 3M+ FB fans, the highest number of app-based platform users (half a million per day), and 95% achievement on user success metrics

Senior Category Manager, Nestle Nutrition

• May 2012 - Nov 2014

Directly reported to Country Business Head, Nestle Nutrition Won multiple awards for marketing communication and demand accuracy Spearheaded Maternal & Infant Nutrition portfolio with a total turnover of USD 180 M Achieved 100% ROI within 3 months for CERELAC portfolio extension and first-ever Yogurt based Infant Cereal Orchestrated A&P & Communication Strategy for Pregnancy & Lactation supplements brand MOM & Me Devised a market strategy for WYETH Nutrition and delivered vital… Show more Directly reported to Country Business Head, Nestle Nutrition Won multiple awards for marketing communication and demand accuracy Spearheaded Maternal & Infant Nutrition portfolio with a total turnover of USD 180 M Achieved 100% ROI within 3 months for CERELAC portfolio extension and first-ever Yogurt based Infant Cereal Orchestrated A&P & Communication Strategy for Pregnancy & Lactation supplements brand MOM & Me Devised a market strategy for WYETH Nutrition and delivered vital savings for the business

Trade Marketing Manager, Infant Nutrition

• Jan 2009 - Apr 2012

Assistant Brand Manager, Nestle Professionals

• Feb 2006 - Dec 2008