Experience

OptiWise Solutions.com

• Pakistan
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Manager Digital Marketing

  • Jan 2022 - Present

  As a senior manager digital marketing, i am managing a team of designers, developers, seo executives and content writers for an effective presence on Digital Paradigm including Social Media Channels, Google Search & Display Networks and SEO. My Duties also includes : ~ Creating Digital Marketing Mix and Media Buying Plans ~ Formulating Performance Marketing Strategy ~ Planning, Monitoring and Tweaking Digital Marketing Campaigns ~ Planning and executing eCommerce and Conversion Strategies ~ Digital Sales and Lead Generation ~ Supervising the design & content team to make sure content guidelines ~ Making sure that the social media calendars are following timelines ~ Keeping track of Onsite and Offsite SEO Activities ~ Keeping track of keywords, campaigns and competition analytics ~ Keeping up with current digital & design trends ~ Training new internees for SMM, SEO, Paid Advertising, Lead Generation and Digital Agency Basics Show less



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Blog / Article / Content Writer

  • Apr 2012 - Present

  Research and writing articles / blog on social, political and national issues. Also, exploring the internet for new topics mostly related to technology and above mentioned issues to get updated. Research and writing articles / blog on social, political and national issues. Also, exploring the internet for new topics mostly related to technology and above mentioned issues to get updated.



Pehchan Digital

• Pakistan
• Advertising Services
• 1 - 100 Employee

• Digital Media Manager

  • Aug 2020 - Feb 2022

  Being a Digital Media Manager, I worked on Digital Marketing Proposals & Strategies for various social media platforms like Facebook, Instagram & YouTube. I have also worked on Google Search & Display Ads strategies & campaigns. My Duties also includes : ~ Planning Monthly Calendar for Brands ~ Drafting Social Media Spend Plans with KPI’s ~ Sharing Weekly & Monthly Analytics with Clients ~ R & D for new campaign & design ideas ~ Communicating & discussing the plans with clients to make sure timely approvals ~ Campaign Planning, Configuration and Execution as per the approved Media Plan ~ Keeping up with the current trends and audience tweaking as & when required Show less



Creative Dots

• Pakistan
• Marketing Services
• 1 - 100 Employee

• • Sep 2015 - Aug 2020

  As Digital Media Manager, I handled all kinds of activities being performed on Digital Marketing Platforms, namely Facebook, Instagram, Twitter, LinkedIn and Google Ads. Starting from Digital Strategy to Proposal Making and from negotiating it to Clients till developing an effective Work Plan for the appropriate executions, together with my team, I played quite a broad role in this aspiring Creative Agency.My Duties also includes :~ Keeping the clients informed of campaign statistics and digital trends via a mix of internal and external presentations & reports~ Management of digital communications and advertising specific budgets and spending strategies across all digital platforms; KPI’s set per Social & Digital Campaign~ Ensure all brand marketing tactics live up to brand standards and are on-budget/on-time~ Digital Sales and Lead Generation for the company and the clients Show less

• • Jun 2015 - Aug 2015

  During my job as a web developer, my duties were to create website proposal for potential clients, present layout ideas, functionality ideas and develop website in Wordpress CMS.Also, i had been doing Custom CSS Styling for wordpress projects as and when required.



SACTiC Logistics

• Pakistan
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Business Manager

  • May 2014 - Oct 2014

  Being the business manager of the company, I was looking after all the business related matters from I.T & Administration issues of the firm to their sales & marketing activities; that entire task includes managing Website Content & Strategy, Internet Connectivity, Company Employees & Records, Branding & Sales Strategy, Customer Profile & Relationship, Digital Presence of the Company, Data Mining and Lead Generation. Being the business manager of the company, I was looking after all the business related matters from I.T & Administration issues of the firm to their sales & marketing activities; that entire task includes managing Website Content & Strategy, Internet Connectivity, Company Employees & Records, Branding & Sales Strategy, Customer Profile & Relationship, Digital Presence of the Company, Data Mining and Lead Generation.



YouthSol Technologies

• Front-End Web Developer

  • Mar 2013 - Jan 2014

  Starting as a frontend developer, I have worked on Facebook Apps for Marketing Campaigns of Walls Cornetto, Paddle Pop, Sunsilk, Clear Shampoo, Lipton Tea and Brooke Bond Supreme Tea. Furthermore, I got trained on WordPress Development. My duties included: ~ Analyzing & Slicing the required slices from given PSD ~ Coding the HTML Structure ~ Coding and Applying CSS Style ~ WordPress website development (Theming, Shortcodes, Page Builders & Plugins, Custom Tweaks) ~ WordPress Content Management Show less



Faysal Bank Ltd.

• Personal Banking Consultant

  • Nov 2011 - Oct 2012

  As personal banking consultant for credit card lending, my job was to search and hunt prospective opportunities for credit card sales. My job duties included: ~ Preparing Marketing Data ~ Creating Market Projections and Analysis ~ Contacting & meeting prospective clients ~ Negotiating with clients ~ Taking all required documents & indemnities for Credit Card application submission ~ Inducting New Parties / Companies / Organizations for the assessment of their Payroll Standards to register them in Faysal Bank's companies classified listing Show less



Atlas Bank Ltd.

• Pakistan
• Banking
• 1 - 100 Employee

• • Nov 2008 - Apr 2010

  Since our sales department at Atlas Bank was closed, like other banks due to Lehman Brothers bankruptcy, most of us were internally switched to other working departments. As Collections Officer for SME Loans, my duties included:~ Follow up clients for loan collections purpose~ Tracking & Resolving non-paying loan accounts~ Meeting with clients for loan payment settlements~ Preparing a portfolio analysis for collection targets~ Updating & preparing monthly collections report~ Preparing collection waivers for clients~ Processing reports of matured Lease Plans for No Objection Certificate Show less

• • Aug 2008 - Nov 2008

  Being an EAM-U officer, as the name says External Agencies Management Unit, my job was to check the documents provided by the customers for their loan appraisals to analyze their debt burden as an initial risk assessment.My Duties included: ~ Collecting required documents from Verification Team and checking their authenticity~ Coordinating with External Income Estimation Agencies for evaluation of mortgage documents~ Analyzing client's bank statement to calculate Debt Burden~ Checking client's Credit History through central bank's credit information bureau to assess repayment & defaulter record~ Providing the initial loan assessment report to Credit Analysis team for further risk assessment and credit initiation Show less



Aqua Rock International

• Trainee Manager (Apprenticeship)

  • Nov 2007 - May 2008

  1. Market Research i. Designing Survey ii. Conducting Survey iii.Tabulating Survey Results iv. Analyzing Results v. Coordinating Further vi. Getting Quotations 2. Managing Cash (Payments & Receipts) i. Online Funds Transfer ii. Local Funds Transfer iii. Depositing Cash iv. Withdrawing Cash (Through Cheques) 3. Managing Files 1. Market Research i. Designing Survey ii. Conducting Survey iii.Tabulating Survey Results iv. Analyzing Results v. Coordinating Further vi. Getting Quotations 2. Managing Cash (Payments & Receipts) i. Online Funds Transfer ii. Local Funds Transfer iii. Depositing Cash iv. Withdrawing Cash (Through Cheques) 3. Managing Files