Experience

Adzumo

• United States
• Advertising Services
• 1 - 100 Employee

• Managing Partner

  • Mar 2022 - Present

  Toronto, Ontario, Canada AdZumo’s mission is focused on the online dating market, specifically in the buying and selling of traffic aimed at building and promoting brands in the global market, with a focus on North America. We bring decades of experience building online dating companies from the ground up, and also in-depth skills in the advertising industry ranging from CPM monetization to performance-based marketing. Our mandate is to consult and help incubate dating businesses of all sizes while also providing… Show more AdZumo’s mission is focused on the online dating market, specifically in the buying and selling of traffic aimed at building and promoting brands in the global market, with a focus on North America. We bring decades of experience building online dating companies from the ground up, and also in-depth skills in the advertising industry ranging from CPM monetization to performance-based marketing. Our mandate is to consult and help incubate dating businesses of all sizes while also providing strategic resources and high-level direction. AdZumo offers custom plans for partners and also participates in private equity arrangements. AdZumo is designed for simple navigation and offers you the most powerful tools built for the purpose of driving increased revenues to your bank account. Show less



BZ Media Limited

• Director

  • Jul 2018 - Oct 2023

  London, United Kingdom



MedCash

• Technology, Information and Internet
• 1 - 100 Employee

• Senior Affiliate Manager

  • Jun 2018 - Feb 2022

  London, United Kingdom - Business Development - Affiliate Management - Performance Marketing - Developing Marketing Content & Strategies



Venntro Media Group

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Business Development Manager & Partnership Lead - Australia

  • Feb 2017 - May 2018

  Windsor - Developing strong business relationships with new and existing partners to help support the ongoing growth of the core White Label Dating product. - Managing our B2B sales pipeline from lead generation and producing client proposals all the way through to the on-boarding and aftersales process. - Attending key industry trade shows for the purpose of direct business acquisition for the B2B division and seeking further commercial monetization opportunities for the… Show more - Developing strong business relationships with new and existing partners to help support the ongoing growth of the core White Label Dating product. - Managing our B2B sales pipeline from lead generation and producing client proposals all the way through to the on-boarding and aftersales process. - Attending key industry trade shows for the purpose of direct business acquisition for the B2B division and seeking further commercial monetization opportunities for the platform. - Achieving monthly sales quotas through new affiliate acquisition and the execution of commercial experiments on a company-wide level. - Leading new partner acquisition and media relationships for the Australian market.

• US Partner Account Manager

  • Jun 2016 - Feb 2017

  Windsor / Boston As the US Partner Account Manager I am responsible for the growth of the US Division for White Label Dating. This involves: - Liaising with prospective new business opportunities for the US with new and existing partners, while exploring business risks and benefits; this has included attending a number of European affiliate conferences - Negotiating incentive schemes that will aid in the partner's marketing strategy while also ensuring a positive return for the White Label… Show more As the US Partner Account Manager I am responsible for the growth of the US Division for White Label Dating. This involves: - Liaising with prospective new business opportunities for the US with new and existing partners, while exploring business risks and benefits; this has included attending a number of European affiliate conferences - Negotiating incentive schemes that will aid in the partner's marketing strategy while also ensuring a positive return for the White Label Dating division. - Using comparable data to advise partners on which different demographics to target for their dating niche(s) and how to market their brand in accordance with that demographic. - Assisting with the creation, management and optimisation of marketing campaigns while working closely with partners to sustain and accelerate the growth of their accounts. - Conduct consultative meetings with partners, face to face and over the phone, holding conference calls with partners, internal colleagues and representatives from other businesses with set objectives in mind that will aid in portfolio and business growth. - Manage partner relationships, in a professional manner and show the ability to adapt approach depending on partner personality/needs. - Understand core business metrics and how to influence them to increase profit margins YoY. - Have a strong understanding of all marketing avenues such as Google PPC, Ad Networks, Content Marketing, Social Media and Affiliates, whilst also understanding the level of investment required to explore each one and how to optimise them moving forward. Meet and exceed monthly revenue and activity targets Pro-actively lead and advise partners on landing page split testing and confidently monitor results individually, in order to improve the pathway to sale.

• Partner Account Manager

  • Nov 2015 - Jun 2016

  Windsor White Label Dating is a multi-award winning platform for brands and individuals to launch their own fully-branded online dating sites. Powering over 25,000 across all major English-speaking territories, we provide the dating software, payment processing, customer support, hosting infrastructure and much more. You just focus on driving traffic to your site. With over 13 years’ experience, we work with online entrepreneurs, affiliates, and some of the world’s leading media brands like… Show more White Label Dating is a multi-award winning platform for brands and individuals to launch their own fully-branded online dating sites. Powering over 25,000 across all major English-speaking territories, we provide the dating software, payment processing, customer support, hosting infrastructure and much more. You just focus on driving traffic to your site. With over 13 years’ experience, we work with online entrepreneurs, affiliates, and some of the world’s leading media brands like Bauer Media, Time Inc, The Independent and Global Radio to provide quality online dating services to over 50 million members worldwide.

• Customer Service Moderator

  • Mar 2015 - Nov 2015

  Windsor