Zdeňka Róžański

Business and Marketing Manager at Top Advert
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Contact Information
us****@****om
(386) 825-5501
Location
Hodonín, South Moravia, Czechia, CZ

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Experience

    • Czechia
    • Advertising Services
    • 1 - 100 Employee
    • Business and Marketing Manager
      • Apr 2020 - Present
    • Czechia
    • Wholesale
    • 1 - 100 Employee
    • Business Unit Director - Stationery
      • Jul 2019 - Apr 2020
    • Germany
    • Industrial Machinery Manufacturing
    • 100 - 200 Employee
    • Senior Marketing Specialist
      • Oct 2016 - Jul 2019
    • Manager Marketing
      • Jul 2009 - Jan 2011

      ▪ Key Suppliers relationship management▪ negotiatiating brand campaigns conditions▪ planning and realisation of country marketing campaigns (ATL and BTL)▪ creation and coordination of local marketing campaigns - alignment with marketing plan▪ Senior Marketing Manager support (negotiating prices and conditions for OOH, prints, radio and other media)▪ tendering external marketing partners▪ small team leadership

    • Senior Marketing Specialist
      • Jan 2009 - Jun 2009

      ▪ planning, coordinating and realisation of marketing campaigns (new branches openings, revitalisations, branches closing)▪ creating and maintaining of marketing budget in Moravia (36 branches), responsibility for maximal utilisation of marketing budget▪ marketing survey (defining scope and localisation) ▪ mystery shopping▪ monitoring of competitors▪ realisation, creation and production of radio spots▪ leaflet campaign collaboration - pricing, revisions ▪ local outdoor campaigns (CLV, OOH, etc.) Show less

    • Junior marketing specialist
      • Aug 2008 - Dec 2008

      ▪ Marketing Manager support▪ preparation of advertisment campaigns▪ marketing survey, questionaire assessment▪ daily reporting▪ use of SAP MM - issuing POs to marketing partners (prochures, leaflets, spots...)

    • Brand manager
      • Aug 2004 - Jul 2008

Education

  • Vysoká škola báňská - Technická univerzita Ostrava
    Inženýr (Ing.), Podniková ekonomika a management
    1999 - 2004

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