Zdeňka Róžański
Business and Marketing Manager at Top Advert- Claim this Profile
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Bio
Experience
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Top Advert
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Czechia
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Advertising Services
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1 - 100 Employee
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Business and Marketing Manager
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Apr 2020 - Present
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WIKY, spol. s r.o.
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Czechia
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Wholesale
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1 - 100 Employee
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Business Unit Director - Stationery
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Jul 2019 - Apr 2020
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VAG-Group
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Germany
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Industrial Machinery Manufacturing
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100 - 200 Employee
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Senior Marketing Specialist
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Oct 2016 - Jul 2019
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Manager Marketing
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Jul 2009 - Jan 2011
▪ Key Suppliers relationship management▪ negotiatiating brand campaigns conditions▪ planning and realisation of country marketing campaigns (ATL and BTL)▪ creation and coordination of local marketing campaigns - alignment with marketing plan▪ Senior Marketing Manager support (negotiating prices and conditions for OOH, prints, radio and other media)▪ tendering external marketing partners▪ small team leadership
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Senior Marketing Specialist
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Jan 2009 - Jun 2009
▪ planning, coordinating and realisation of marketing campaigns (new branches openings, revitalisations, branches closing)▪ creating and maintaining of marketing budget in Moravia (36 branches), responsibility for maximal utilisation of marketing budget▪ marketing survey (defining scope and localisation) ▪ mystery shopping▪ monitoring of competitors▪ realisation, creation and production of radio spots▪ leaflet campaign collaboration - pricing, revisions ▪ local outdoor campaigns (CLV, OOH, etc.) Show less
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Junior marketing specialist
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Aug 2008 - Dec 2008
▪ Marketing Manager support▪ preparation of advertisment campaigns▪ marketing survey, questionaire assessment▪ daily reporting▪ use of SAP MM - issuing POs to marketing partners (prochures, leaflets, spots...)
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Brand manager
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Aug 2004 - Jul 2008
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Education
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Vysoká škola báňská - Technická univerzita Ostrava
Inženýr (Ing.), Podniková ekonomika a management