Experience

Walmart Connect

• United States
• Advertising Services
• 700 & Above Employee

• Search Performance Manager

  • Oct 2022 - Present



Instacart

• United States
• Technology, Information and Internet
• 700 & Above Employee

• Search Engine Marketing Manager, Shopping

  • Oct 2021 - Oct 2022



Kohl's

• United States
• Retail
• 700 & Above Employee

• Paid Search Media Lead

  • Feb 2019 - Nov 2021

  - Manage 2,000,000+ SKU feed supporting Google, Bing, and all other third party vendors - Work directly with technology team ensuring product feed is optimized properly and run at all required specs - Meet with merchant teams regularly providing insight on feed-based topics and optimizations - Responsible for managing all PLA and LIA campaigns across Google and Bing engines; over $175M in spend last year - Achieve daily ROAS targets and spend goals for the program - Responsible for managing special text/search projects for various merchant teams - Provide trainings monthly to the team on advanced feed tactics as well as properly navigating Adobe Analytics - Responsible for being the Subject Matter Expert on SA360, Adobe Analytics, and all topics feed-related for the paid search team - Model different scenarios based off ROAS targets to generate maximum profitability through paid search; provide feedback to leadership team - Communicate directly with Google, Bing and other third party vendors multiple times a week on various topics and project management - Deliver reporting on a weekly, monthly, quarterly and annual basis to leadership regarding PLA and LIA performance Show less



BuySeasons, Inc.

• United States
• Retail
• 1 - 100 Employee

• Paid Search Manager

  • Aug 2018 - Apr 2019

  - Managed team of three specialists across 13 different web properties running digital advertising on Google, Bing, Facebook and/or Instagram - Responsible for reporting on all KPIs across all accounts which were then distributed to all senior leadership on a weekly basis - Conducted weekly training for all team members on all aspects of digital marketing including, but not limited to: Google Analytics, Adobe Analytics, advanced paid search tactics, SEO tools and product feed optimization - Communicated directly with Google, Bing, and Facebook representatives on a bi-weekly basis - Worked directly with buying team to coordinate pricing, merchandising, etc. to best fit paid search initiatives - Managed and grew two of the largest accounts to maintain revenue year-over-year - Held daily team meetings to discuss any current road blocks, concerns, and desired career advancements; reported findings to digital marketing director Show less



BVK

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Paid Search Analyst

  • Mar 2018 - Aug 2018

  - Controlled all work, reporting and analysis for clients on Google, Bing and Yahoo - Created, managed and implemented reporting flows for all clients - Identified new business opportunities within current client base to generate additional paid search revenue - Coached account executives and other media departments on the importance of paid search within the digital marketing mix - Trained teammates on different aspects of advanced paid search and basic digital marketing including: use of multiple analytics platforms, audience creation, RLSA tactics, and best practices to support SEO using paid search strategies Show less



Perficient

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Paid Search Strategist

  • Apr 2017 - Mar 2018

  Key responsibilities include:- Scope and plan PPC advertising strategies designed to improve the client’s corresponding business goals- Perform complex keyword research to identify what and how clients accounts should be structured- Build, launch and manage large scale and complex campaigns from the ground up in the following areas: - Search, Display, Remarketing, Shopping, Dynamic - Google - Bing- Social Advertising - Facebook, LinkedIn, Twitter, AdRoll- Keyword Research- Manage budgets based on client budgeting and/or KPIs- Analyze, draw conclusions and make forecasts leveraging website and PPC advertising data- Analyze and draw conclusions leveraging third party analysis tools- Identify and implement strategic expansions and refinements within the accounts to grow overall performance- Provide strategic recommendations to clients based on in-depth performance analysis- Perform tests analyzing performance based on ad copy, positioning, targeting, etc.- - Use reporting and analysis tools to generate reports that track and communicate the business impact of PPC initiatives- Effectively manage PPC accounts for 5-8 clients simultaneously- Leading several, based on complexity- Conduct PPC research using tools like Google Keyword Planner, Google Trends, SEMRush, etc.- Contribute to process-improvement and innovation efforts- Develop digital marketing abilities via on the job experience, independent research, individual and team training- Demonstrate independent control and ownership of their client work- Be a key stakeholder in the growth of business through client retention and growth of services provided- Contribute to team development by leading training sessions- Provide exceptional insights and actions based on analysis on monthly and ad hoc reports- Contribute to thought leadership internally and externally via blog posts, lunch & learn sessions, speaking engagements, etc. Show less

• Paid Search Specialist

  • Jan 2015 - Mar 2018



Zeon Solutions

• IT Services and IT Consulting
• 1 - 100 Employee

• Search Engine Marketing Specialist

  • Jun 2014 - Jan 2015

• SEM Intern

  • Jan 2014 - Jun 2014