Experience

GrandLife Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Marketing Director

  • Nov 2021 - Present

  *Develop annual calendar of activations, advertising, events, and content to support a New York based lifestyle brand that includes luxury hotels, restaurants, bars, and entertainment venues that produce over $100 million in yearly revenue. *Manage, produce and oversee the execution of all marketing initiatives including paid search engine marketing, search engine optimization, external profile listing management, distribution channel opportunities, email marketing, web content, and social strategy. *Measure and analyze marketing effectiveness to optimize efficiencies. Show less



Real Hospitality Group

• United States
• Hospitality
• 100 - 200 Employee

• Vice President - Branding & Digital

  • Jun 2019 - Jan 2020

  *Led the development of brand concepts at the 15th largest third party hotel management company in the U.S. Worked together with property owners, interior designers, graphic designers, branding agencies, and PR agencies to create mission/vision statements, hotel narratives, brand books, and onsite experiences at various properties.*Created hotel goals for overall satisfaction, review response, and popularity index. Shared results and worked with hotel and regional corporate teams to hold hotels accountable for achieving and exceeding their goals.*Built digital platforms with preferred agencies and vendors to communicate the brand propositions to customers. Directed paid media activation, SEO, social media, and email marketing to drive internal web production.*Company liaison for brand field marketing and paid media programs. Reviewed portfolio and major market results, worked with brand marketing teams and individual hotels to allocate and direct digital spend, got the most out of various brand digital services to drive the most profitable business to RHG's hotels. Show less

• Corporate Director of Digital Marketing and Ecommerce

  • Feb 2017 - May 2019

  *Managed the portfolio's digital footprint by overseeing all ecommerce channels, brand field marketing efforts, web content, SEO, email/promotion strategy, and paid media (SEM, re-marketing, meta sites, social) *Kept the portfolio updated on digital trends, best practices, and market disruption.*Developed strategies with the revenue and sales teams to ensure revpar and profit goals were met and exceeded.

• Regional Director of Operations

  • Jan 2016 - Jan 2017

  *Developed the boutique hotel experience for RHG's portfolio of Independent hotels and brought it to life through service culture, digital marketing, PR, events, and more.*Owned the owner relationships through regular communication, trust, and dedication.*Guided the General Managers in my region and helped them reach their full potential by providing training, support, and encouragement.*Pre-opening specialist with 4 new openings in 2016 (2 Aloft Hotels, 1 RL Hotel by Red Lion and 1 Independent boutique property). Show less



Starwood Hotels & Resorts Worldwide, Inc.

• Hospitality
• 700 & Above Employee

• Senior Manager - Field Marketing

  • 2012 - Jan 2016

  Senior Manager - Franchise Field Marketing *Developed and managed the B2C and B2B marketing strategy and tactical execution for individual hotels, cluster properties, and major destinations in U.S. *Daily oversight for a mix of 15 franchise and Starwood managed hotels in the Eastern region of the U.S. that included search engine marketing and optimization, email marketing, social media, online review response, special offer campaign management, and supplemental loyalty program marketing. *Marketing Lead for the Starwood cross-functional East region franchise strategy team along with Operations, Sales, and Revenue Management. We conducted quarterly strategy sessions with individual need hotels from a 40 property portfolio. Our goal was to uncover opportunities and improve hotel results in their respective markets. *Heavy focus on customer relationship management through daily interaction with hotel teams, third party management companies, ownership representatives and asset managers. Show less



Sheraton Hotels & Resorts

• United States
• Hospitality
• 700 & Above Employee

• General Manager

  • 2010 - Apr 2012

  General Manager *Managed daily operations, sales, marketing, and revenue efforts for a 346 room, LEED Silver Certified Interior property. *Consistent regional leader in Starwood Guest Satisfaction scores for 15 months. *Highest over-budget GOP percentage in management company portfolio for 2011. *Oversaw the final phase of an $18 million property renovation that included almost 5,000 sq ft of event space and achieving a LEED Silver status for the interior of the hotel. *Led through climate disasters of Hurricane Irene and a 30" Snowfall, both of which were state of emergencies in New Jersey. Show less



Four Points by Sheraton

• Hospitality
• 700 & Above Employee

• General Manager

  • 2008 - May 2010

  General Manager *Managed daily operations, sales, marketing and revenue efforts for a 150 room, boutique style Starwood property. *Directed quality assurance efforts, service culture and property management development program. *Most profitable and highest rated hotel in the ownership portfolio and ranked 17 consecutive months (see below attached) on the Starwood Select Guest Satisfaction index list. *Pre-opening General Manager for Aloft New York Brooklyn in 2010. General Manager *Managed daily operations, sales, marketing and revenue efforts for a 150 room, boutique style Starwood property. *Directed quality assurance efforts, service culture and property management development program. *Most profitable and highest rated hotel in the ownership portfolio and ranked 17 consecutive months (see below attached) on the Starwood Select Guest Satisfaction index list. *Pre-opening General Manager for Aloft New York Brooklyn in 2010.



GrandLife Hotels

• United States
• Hospitality
• 1 - 100 Employee

• Sales and Revenue Manager

  • 2003 - Jul 2008

  Held various positions in Sales and Revenue Management at the Soho Grand, Tribeca Grand (now Roxy Hotel), and Sheraton Lincoln Harbor Hotels. All three properties are owned by Hartz Mountain Industries and managed by GrandLife Hotels. *Sales responsibilities included prospecting for new business, achieving market segment goals in group, transient, and catering, negotiating corporate rates throughout RFP season, conducting hotel promotional events and tours, and representing the hotels at trade shows and client corporate office visits across the U.S. *Revenue Management responsibilities included increasing market share for the Sheraton Lincoln Harbor through sound pricing strategy and maximization of distribution opportunities. Conducted a room type overhaul to take advantage of upgrades and incremental revenue that increased profitability for ownership. Worked closely with the sales department on negotiated rate strategy to ensure transient and group clients were appropriately priced for the business being provided. Show less