Experience

Nature's Fare Markets

• Canada
• Retail
• 1 - 100 Employee

• Customer Service Representative

  • Feb 2023 - Present

  Kamloops, British Columbia, Canada



foodpanda

• Singapore
• Internet Marketplace Platforms
• 700 & Above Employee

• Lead - Onsite & System Integrations

  • Oct 2022 - Nov 2023

  Sindh, Pakistan

• Assistant Manager

  • Aug 2021 - Oct 2022

  Karāchi, Sindh, Pakistan • Rationalizing the assortment and optimizing the overall capacity utilization of the store • Identifying the assortment gaps through market analysis & incubating the relevant assortment • Managing an in-house Content team to enhance the customer touchpoints & visibility of the suppliers • Onboarding Telecommunication partners into the eco-system & exploring the feasibility of the providing customers with top-up facility • Designing an incubation to retirement strategy for the… Show more • Rationalizing the assortment and optimizing the overall capacity utilization of the store • Identifying the assortment gaps through market analysis & incubating the relevant assortment • Managing an in-house Content team to enhance the customer touchpoints & visibility of the suppliers • Onboarding Telecommunication partners into the eco-system & exploring the feasibility of the providing customers with top-up facility • Designing an incubation to retirement strategy for the products for the FMCG partners • Developing international relationships within the organization to raise bugs in accordance to the issues faced during the operational tasks and get them resolved upon building a business case • Designing a marketing plan to cater the relative target audience for every campaign within the grocery vertical • Ideating the process flows for business operations to execute successful business models of Corporate pantry, HoReCa channel distribution & franchise

• Onsite and System Integration Specialist

  • Jan 2021 - Jul 2021

  Karāchi, Sindh, Pakistan - Designed the incubation strategy for pandamart to maximize the profitability and deliver the best assortment - Analysed competitive marketplace and industry trends to accordingly develop business strategies for revenue generation - Established pricing strategies and guidelines for the model - Managed marketing collaterals, advertising materials, marketing campaigns, and other promotional activities - Lead the project of Assortment Rationalization with engaging the best efficacy… Show more - Designed the incubation strategy for pandamart to maximize the profitability and deliver the best assortment - Analysed competitive marketplace and industry trends to accordingly develop business strategies for revenue generation - Established pricing strategies and guidelines for the model - Managed marketing collaterals, advertising materials, marketing campaigns, and other promotional activities - Lead the project of Assortment Rationalization with engaging the best efficacy ratio for the products in the universe

• Commercial Associate

  • Aug 2020 - Jan 2021

  Karāchi, Sindh, Pakistan - Develop new business inbound leads such as Engro, P&G, Unilever and much more and convert them into new transacting merchants. - Business planning and reporting (monthly forecast, weekly commit, pipeline development) - Developed and maintain relationships with new and existing clients to give a crisp and clear visibility on the app. - Trained a team in developing and executing on all in-app marketing activities.



Dalda Foods Limited

• Pakistan
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Marketing Trainee

  • Jun 2020 - Aug 2020

  Karachi, Sindh, Pakistan - Participated in ideation of campaign related to the brand. - Worked on making customer experience better. - Detailed competition analysis for the marketing activities. - Designed a marketing ideas to promote the crisp and snacks recently introduced by Dalda Foods LTD



Meezan Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• Marketing Intern

  • Jul 2019 - Sep 2019

  Karachi, Sindh, Pakistan - Handling the branding requirements of the branches all over Pakistan, - Brand management and vendor alignment - Negotiation and rates finalisation for procurement



United Bank Limited

• Pakistan
• Banking
• 700 & Above Employee

• Corporate Intern

  • Jun 2018 - Jul 2018

  Karāchi, Sindh, Pakistan - Corporate Meetings and management of Corporate clients while maintaining the excel sheets and presentation of the new products launched by UBL - Managed the Greener Pakistan strategy through the phases of ideas generation, process formulization, execution and successful acquisition of sponsorship and funding